Senior Advisor, Growth Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Growth Marketing

🔹 Company: ATCO Group

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a key individual contributor within ATCO’s Corporate Marketing team
• Supporting various ATCO business units to drive business growth through targeted marketing initiatives
• Executing marketing strategies, leveraging data-driven insights, and collaborating with cross-functional teams
• Focusing on project management, data-driven marketing, campaign execution, cross-functional collaboration, and marketing through leadership

ASSUMPTION: This role requires a high level of autonomy and freedom, with a focus on driving growth and making data-driven decisions.

📋 Key Responsibilities

✅ Project Management and Planning: Accountable for end-to-end project management of all campaigns and projects, delivering campaigns on time and budget, and keeping stakeholders informed of progress, risks, and dependencies along the way

✅ Data Driven Marketing: Analyzing marketing and customer data to enhance marketing effectiveness, monitoring and analyzing paid media performance metrics, and using third-party marketing data products to support revenue growth and account-based marketing (ABM) programs

✅ Marketing and Campaign Execution: Executing omni-channel marketing campaigns that align with business unit goals, working with internal teams to deploy and optimize demand generation and ABM strategies, and supporting marketing, BD/sales, and customer-facing activities to engage and nurture customer relationships

✅ Cross Functional Collaboration: Building strong working relationships with business unit teams and shared services, partnering with external vendors and agencies to enhance marketing execution, and facilitating communication and coordination across different functions to ensure unified marketing efforts

✅ Marketing Through Leadership: Acting as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights, industry best practices, data-driven analytics, and emerging applications of AI in marketing, and collaborating with subject matter experts to translate complex projects into compelling blog narratives and content pieces

ASSUMPTION: This role requires strong project management, data analysis, and communication skills to effectively collaborate with cross-functional teams and drive marketing initiatives.

🎯 Required Qualifications

Education: Post-secondary education in Marketing, Business, or a related field

Experience: 7+ years of experience in marketing, preferably in a growth or performance marketing role

Required Skills:

• Proficient in ad platforms (e.g., Google Ads, Meta ads Manager) and performance tracking tools
• Strong analytical skills and experience with data-driven marketing
• Excellent communication and collaboration skills
• Ability to manage multiple tasks and projects simultaneously

Preferred Skills:

• Experience with AI applications in marketing
• Familiarity with Looker Studio or similar data visualization tools

ASSUMPTION: Candidates with a strong background in growth or performance marketing and a proven track record of driving business growth through data-driven initiatives are highly desired.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - 140,000 per year (Based on industry standards for a Senior Marketing role in Calgary)

Benefits:

• Competitive compensation
• Flex benefits
• Tuition assistance program
• Training and mentorship programs
• Charitable donation matching

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing role in Calgary, with consideration for the experience level and the specific requirements of the role.

📌 Applicant Insights

🔍 Company Context

Industry: ATCO operates in the Utilities industry, providing essential services through its diverse global investments

Company Size: ATCO has 5,001-10,000 employees, offering a large degree of autonomy and freedom for employees

Founded: 1947, with over 75 years of operating history

Company Description:

• ATCO is a diversified global corporation with investments in Structures & Logistics, Utilities, Energy Infrastructure, Retail Energy, Transportation, and Commercial Real Estate
• ATCO delivers inspired solutions for a better world, building communities, energizing industries, and delivering customer-focused solutions
• ATCO is proud to be an equal opportunity employer, committed to fostering a diverse and inclusive work environment

Company Specialties:

• Energy
• Housing
• Transportation
• Infrastructure Solutions
• Real Estate
• Water
• Transportation
• Agriculture

Company Website: www.atco.com

ASSUMPTION: ATCO's diverse global investments and large employee base offer numerous opportunities for growth and career development.

📊 Role Analysis

Career Level: Senior-level role, acting as a key individual contributor and trusted advisor within the Corporate Marketing team

Reporting Structure: This role reports directly to the Growth Marketing Manager and Director

Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Marketing team
• Opportunities to work on high-impact projects and drive business growth
• Chance to gain exposure to various business units and expand industry knowledge

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on driving business growth and making a meaningful impact.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): 5302 Forand St SW, Calgary, Alberta, Canada

Geographic Context:

• Calgary is the largest city in Alberta, Canada, with a population of over 1.2 million
• Calgary offers a diverse range of cultural, recreational, and entertainment opportunities
• The city experiences a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, with a flexible work arrangement that prioritizes results and productivity

ASSUMPTION: The office environment at ATCO fosters collaboration and teamwork, with a focus on driving business growth and delivering exceptional results.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the Growth Marketing Manager and Director
• Final interview with the Marketing Vice President

Key Assessment Areas:

• Data-driven decision-making and analytical skills
• Marketing strategy and campaign execution
• Cross-functional collaboration and communication skills
• Alignment with ATCO's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of ATCO's business and the role's requirements
• Prepare examples of your data-driven marketing initiatives and their results

ATS Keywords: Growth Marketing, Senior Advisor, Marketing Strategy, Data-Driven Marketing, Campaign Execution, Cross-Functional Collaboration, Marketing Through Leadership

ASSUMPTION: ATCO's interview process focuses on assessing candidates' data-driven decision-making, marketing strategy, and cross-functional collaboration skills, as well as their alignment with the company's culture and values.

🛠️ Tools & Technologies

• Google Ads
• Meta ads Manager
• Google Analytics
• Looker Studio
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in ad platforms, performance tracking tools, and project management tools to effectively execute marketing campaigns and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Caring: ATCO prioritizes the well-being and success of its employees and communities
• Integrity: ATCO is committed to acting with honesty and transparency in all its operations
• Agility: ATCO fosters a culture of adaptability and continuous improvement
• Collaboration: ATCO encourages teamwork and cross-functional collaboration to drive business growth
• Striving for excellence: ATCO is dedicated to delivering exceptional results and exceeding customer expectations

Work Style:

• ATCO offers a flexible work arrangement that prioritizes results and productivity
• The company encourages employees to take initiative and make data-driven decisions
• ATCO fosters a culture of continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and continuous learning?
• Are you comfortable working collaboratively with cross-functional teams to drive business growth?
• Do you have a proven track record of making data-driven decisions and executing marketing campaigns that deliver results?

ASSUMPTION: ATCO's company culture prioritizes caring, integrity, agility, collaboration, and striving for excellence, with a focus on driving business growth and delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse business units and stakeholders to align marketing initiatives with business objectives
• Keeping up with the latest trends and best practices in data-driven marketing and AI applications in marketing
• Balancing the need for data-driven decision-making with the need for swift execution and results

ASSUMPTION: This role presents unique challenges that require strong project management, data analysis, and communication skills, as well as the ability to balance multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving business growth through targeted marketing initiatives, rather than brand awareness or customer acquisition
• ATCO's diverse global investments and large employee base offer numerous opportunities for growth and career development that may not be available in smaller organizations
• Career paths within ATCO may vary depending on the specific business unit and individual growth opportunities

ASSUMPTION: This role offers unique growth opportunities and career development prospects within ATCO's diverse global investments and large employee base.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer acquisition for ATCO Energy Systems
• Analyzing customer data to identify trends and opportunities for ATCO Structures, and developing data-driven marketing strategies to capitalize on these insights
• Collaborating with external vendors and agencies to enhance marketing execution and deliver exceptional results for ATCO's retail energy business

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Senior Advisor, Growth Marketing role at ATCO.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've executed, and how you overcame any obstacles?
• How do you prioritize and manage multiple projects and priorities simultaneously?
• Can you provide an example of a time when you used data-driven insights to inform a marketing strategy, and what was the outcome?
• How do you collaborate with cross-functional teams to ensure unified marketing efforts and drive business growth?
• What opportunities are there for professional development and growth within this role and ATCO more broadly?

ASSUMPTION: These key questions help applicants assess their fit for the role, understand the company's culture, and gain insights into the opportunities for growth and development within ATCO.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of ATCO's business and the role's requirements
• Prepare examples of your data-driven marketing initiatives and their results, showcasing your ability to drive business growth and make data-driven decisions
• Follow up with ATCO's hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.