Senior Advisor, Growth Marketing

📌 Core Information

🔹 Job Title: Senior Advisor, Growth Marketing

🔹 Company: ATCO

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a key individual contributor within ATCO’s Corporate Marketing team
• Supporting various ATCO business units to drive business growth through targeted marketing initiatives
• Executing marketing strategies, leveraging data-driven insights, and collaborating with cross-functional teams
• Managing end-to-end project management of all campaigns and projects

ASSUMPTION: This role requires a high level of autonomy and independence, with a focus on driving growth and results through strategic marketing initiatives.

📋 Key Responsibilities

✅ Project Management and Planning:

• Accountable for end-to-end project management of all campaigns and projects
• Support the Growth Marketing Manager & Director, by aiding in the development of marketing strategy
• Lead the development, execution, and optimization of paid media campaigns across digital platforms
• Assist in developing target market segmentation and customer profiles

✅ Data Driven Marketing:

• Analyze marketing and customer data to enhance marketing effectiveness
• Monitor and analyze paid media performance metrics to inform budget allocation, audience targeting, and creative optimization
• Use third-party marketing data products to support revenue growth and account-based marketing (ABM) programs

✅ Marketing and Campaign Execution:

• Execute omni-channel marketing campaigns that align with business unit goals
• Work with internal teams to deploy and optimize demand generation and ABM strategies
• Support marketing, BD/sales, and customer-facing activities to engage and nurture customer relationships
• Measure and report on the ROI of marketing investments to support decision-making

✅ Cross Functional Collaboration:

• Build strong working relationships with business unit teams and shared services
• Partner with external vendors and agencies to enhance marketing execution
• Facilitate communication and coordination across different functions to ensure unified marketing efforts

✅ Marketing Through Leadership:

• Act as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights, industry best practices, data-driven analytics, and emerging applications of AI in marketing
• Collaborate with subject matter experts to translate complex projects into compelling blog narratives and content pieces

ASSUMPTION: This role requires a high level of initiative, strategic thinking, and strong project management skills to successfully manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Post-secondary education in Marketing, Business, or a related field

Experience: 7+ years of experience in marketing, preferably in a growth or performance marketing role

Required Skills:

• Proficiency with ad platforms (e.g., Google Ads, Meta ads Manager) and performance tracking tools
• Strong analytical skills and experience with data-driven marketing
• Excellent communication and collaboration skills
• Ability to manage multiple tasks and projects simultaneously

Preferred Skills:

• Experience with AI applications in marketing
• Familiarity with Looker Studio or similar data visualization tools

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the energy industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 CAD per year (based on industry standards for a Senior Marketing role in Calgary)

Benefits:

• Competitive compensation
• Flex benefits
• Tuition assistance program
• Training and mentorship programs
• Charitable donation matching

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Calgary. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ATCO operates in the facilities services industry, providing operational support services to the resources sector, government and defence, business and industry, allowing clients to focus on their core business.

Company Size: ATCO has 501-1,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ATCO was founded in 1986 and has since grown to operate across Canada, including the Arctic, the United States, and in Europe.

Company Description:

• ATCO delivers operational support services to the resources sector, government and defence, business and industry
• Provides facilities operations and maintenance, including mechanical construction and fire protection services
• Offers remote turn-key workforce accommodation services and disaster response solutions

Company Specialties:

• Facility Operations & Maintenance
• Logistics Support
• Emergency Response
• Disaster Relief
• Military Support Services
• Remote Fuel Supply
• Northern Canada
• Camp Services
• Fuel Management
• Fire/Crash Rescue
• Water / Wastewater Management
• Waste Management
• Airfield Services
• Emergency Management Consulting
• Fire Prevention Services
• and Fire and Life Safety Systems

Company Website: www.atco.com

ASSUMPTION: ATCO's diverse range of services and global presence provide unique opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: This role is at the senior advisor level, offering opportunities for strategic input and leadership within the marketing team.

Reporting Structure: The Senior Advisor, Growth Marketing, reports directly to the Growth Marketing Manager and works closely with the Director, Marketing.

Work Arrangement: This is an on-site, full-time position with the opportunity to work from the Calgary headquarters or other ATCO offices.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers a good balance between strategic thinking and hands-on execution, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: ATCO's Calgary headquarters is a modern, professional office environment with collaborative workspaces.

Office Location(s): 5302 Forand St SW, Calgary, Alberta T3E 8B4, CA

Geographic Context:

• Calgary is a vibrant city in Alberta, Canada, with a diverse economy and a strong focus on the energy industry
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene
• Calgary has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend or evening work for events or projects.

ASSUMPTION: Calgary's dynamic business environment and strong energy sector provide ample opportunities for networking and professional growth within the marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Growth Marketing Manager and Director, Marketing
• Final interview with the Senior Vice President, Corporate Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Data-driven decision-making and analytics
• Project management and execution
• Cross-functional collaboration and communication
• Alignment with ATCO's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of ATCO's business and the energy industry
• Prepare examples of your past marketing campaigns and their results
• Research ATCO's company values and be prepared to discuss how you embody them

ATS Keywords: Growth Marketing, Senior Advisor, Marketing Strategy, Paid Media, Data-Driven, Project Management, Cross-Functional Collaboration, Energy Industry

ASSUMPTION: ATCO's recruitment process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Looker Studio
• ATCO's internal project management and marketing automation tools

ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Caring
• Integrity
• Agility
• Collaboration
• Striving for Excellence

Work Style:

• Entrepreneurial with a large degree of autonomy and freedom
• Focus on new situations and learning opportunities
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in an environment that offers a high degree of autonomy and freedom?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
• Do you possess strong communication and collaboration skills, and are you able to build effective working relationships with diverse teams?

ASSUMPTION: ATCO's company culture values autonomy, entrepreneurship, and collaboration, making it an attractive environment for driven, self-motivated individuals.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• ATCO's diverse range of services and global presence may present unique challenges in terms of marketing strategy and execution
• The energy industry's volatility and changing market conditions may impact marketing strategies and tactics

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on driving business growth through targeted marketing initiatives and its requirement for a high level of autonomy and independence
• ATCO's unique business model and global presence provide opportunities for growth and learning that may not be available in other marketing roles
• Career progression in this role may involve moving into a management or leadership position within the marketing team or exploring opportunities in other business units within ATCO

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to work on diverse projects within a dynamic and growing organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive lead generation for ATCO Energy Systems
• Analyzing customer data to identify trends and opportunities for revenue growth and customer retention
• Collaborating with cross-functional teams to deploy and optimize demand generation and ABM strategies for ATCO Structures

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to work on diverse projects within ATCO's various business units.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing budget and allocation process for ATCO's business units?
• How does ATCO's marketing team collaborate with other departments, such as business development and sales, to drive revenue growth?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does ATCO support the professional development and growth of its marketing team members?
• What are the most significant challenges facing ATCO's marketing team in the current market environment, and how can this role help address them?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into ATCO's marketing team and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ATCO careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with ATCO's company values
• Prepare examples of your past marketing campaigns and their results, demonstrating your ability to drive business growth through targeted marketing initiatives
• Research ATCO's business and the energy industry to demonstrate your understanding of the company's unique challenges and opportunities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.