Senior Analyst – Marketing Analytics

📌 Core Information

🔹 Job Title: Senior Analyst – Marketing Analytics

🔹 Company: WP Engine

🔹 Location: WFH - Poland (Kraków)

🔹 Job Type: Full-Time

🔹 Category: Analytics & Business Intelligence

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Translating complex data into clear, actionable insights for marketing strategy and budget allocation
• Acting as a thought partner to marketing leadership, providing proactive performance readouts and recommendations
• Developing and maintaining scalable analytics products, including dashboards and reporting templates
• Strengthening data foundations by partnering with data engineering to define reliable data models and support campaign tracking
• Continuously monitoring key KPIs and proactively flagging trends, risks, or anomalies to drive better outcomes

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of marketing funnel dynamics and ROI modeling.

📋 Key Responsibilities

✅ Translate complex data into clear, actionable insights that guide campaign strategy, budget allocation, and content performance

✅ Advise marketing leadership with proactive performance readouts and data-driven recommendations to shape go-to-market plans

✅ Build and maintain scalable analytics products, including dashboards, curated datasets, reporting templates, and self-serve tools

✅ Partner with data engineering to define reliable data models, support campaign tracking, QA, and cross-platform consistency

✅ Support forecasting, scenario modeling, and test-and-learn analysis to improve marketing efficiency and pipeline performance

✅ Continuously monitor key KPIs and proactively flag trends, risks, or anomalies to drive better outcomes

ASSUMPTION: The ideal candidate will have a proven track record in marketing analytics, with experience in B2B SaaS environments and a strong understanding of marketing funnel dynamics.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Analytics, Marketing, Economics, or a related field). Master's degree or MBA preferred.

Experience: 5+ years in analytics, BI, or strategy roles, with 3+ years focused on marketing analytics (B2B SaaS strongly preferred)

Required Skills:

• Advanced SQL skills
• Proficiency with Looker and Tableau
• Experience in funnel analysis, multi-touch attribution, lead scoring, and ROI modeling
• Hands-on experience with Salesforce, Segment (or similar CDP), and marketing automation tools (e.g., Marketo, HubSpot)
• Strong communication skills with the ability to turn analysis into actionable insights for senior stakeholders
• Understanding of data modeling, ETL workflows, QA processes, and scalable reporting infrastructure

Preferred Skills:

• Master’s degree or MBA in Analytics, Marketing, Economics, or a related field
• Familiarity with additional BI tools such as Google Sheets, or Data Studio
• Experience using dbt for transformation and documentation
• Scripting/automation skills (e.g., Python or R)
• Exposure to data science techniques such as predictive modeling, regression analysis, or propensity scoring

ASSUMPTION: While not explicitly stated, having experience with data visualization tools and familiarity with marketing automation platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: zł220,000.00 - zł330,000.00 per year (estimated based on industry standards for a senior-level marketing analytics role in Poland)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Flexible work arrangements

Working Hours: Full-time position with standard business hours, but flexibility may be available

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience. Benefits may also vary based on the company's policies and the candidate's location.

📌 Applicant Insights

🔍 Company Context

Industry: WP Engine is a global technology company that provides premium, enterprise-grade solutions, tools, and services for WordPress websites and applications. They serve over 1.5 million customers across 150+ countries.

Company Size: WP Engine has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: WP Engine was founded in 2010, with over a decade of experience in the WordPress ecosystem.

Company Description:

• WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence.
• Their innovative technology and industry-leading expertise make them a trusted partner for businesses seeking to grow and succeed online.
• WP Engine's commitment to open-source technology and the WordPress community sets them apart in the industry.

Company Specialties:

• WordPress hosting and management
• Enterprise-grade solutions for WordPress
• Industry-tailored eCommerce and agency solution suites
• Developer-centric tools like Local, Advanced Custom Fields, and more

Company Website: wpengine.com

ASSUMPTION: WP Engine's focus on the WordPress ecosystem and commitment to open-source technology make it an attractive employer for candidates interested in the WordPress community and its growth.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the Business Insights team and across WP Engine.

Reporting Structure: This role reports directly to the Director of Business Insights and collaborates with various teams, including Marketing, Data Engineering, and key partners in Marketing.

Work Arrangement: Remote OK, with flexibility for candidates in Poland and the option to work from the Krakow office.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand skills and expertise in data science, machine learning, or other emerging technologies
• Chance to work on high-impact projects that drive business growth and strategy

ASSUMPTION: The seniority of this role and WP Engine's commitment to growth and innovation provide ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: WP Engine's Krakow office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Krakow, Poland

Geographic Context:

• Krakow is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant tech industry.
• The city offers a high quality of life, with affordable living costs and a thriving startup ecosystem.
• Krakow is well-connected by public transportation, making it easy to commute to the office or explore the city.

Work Schedule: Standard business hours with flexibility for remote work and occasional on-site collaboration.

ASSUMPTION: WP Engine's Krakow office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate analytical skills and problem-solving abilities
• Final interview with the Director of Business Insights and other key stakeholders

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with WP Engine's values

Application Tips:

• Highlight relevant experience in marketing analytics and B2B SaaS environments
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of your work, such as dashboards or reports, to showcase your analytical skills during the interview
• Research WP Engine's company culture and values to demonstrate your understanding of the organization and your fit within the team

ATS Keywords: Marketing Analytics, Senior Analyst, B2B SaaS, SQL, Looker, Tableau, Funnel Analysis, Multi-Touch Attribution, Lead Scoring, ROI Modeling, Salesforce, Marketing Automation, Data Modeling, ETL Workflows, QA Processes, Scalable Reporting Infrastructure

ASSUMPTION: WP Engine's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• SQL
• Looker
• Tableau
• Salesforce
• Segment (or similar CDP)
• Marketing automation tools (e.g., Marketo, HubSpot)
• dbt (for transformation and documentation)
• Python or R (for scripting/automation)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics and business intelligence.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Agile
• Open
• Determined

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you approach translating complex data into clear, actionable insights for non-technical stakeholders?
• Can you provide an example of a time when you identified a trend or anomaly in marketing data and used it to drive better outcomes?
• How do you stay up-to-date with the latest trends and best practices in marketing analytics and business intelligence?

ASSUMPTION: WP Engine values candidates who are passionate about data-driven decision-making, continuous learning, and collaboration, as well as those who align with the company's core values.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
• Keeping up with the latest trends and best practices in marketing analytics and business intelligence
• Balancing the need for detailed, accurate analysis with the need for quick, actionable insights
• Working effectively with remote teams and stakeholders

ASSUMPTION: These challenges are common to marketing analytics roles and can be mitigated with strong communication, time management, and prioritization skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analyst or Senior Business Intelligence Analyst position, but with a stronger focus on marketing-specific analytics and go-to-market strategy
• Compared to other senior-level analytics roles, this position offers a unique opportunity to work directly with marketing leadership and shape the company's growth strategy
• Career progression may include moving into a management role within the Business Insights team or transitioning into a more specialized data science or data engineering role

ASSUMPTION: This role offers a unique blend of strategic influence, technical depth, and opportunities for growth within a dynamic and innovative company.

📝 Sample Projects

• Developing a comprehensive marketing funnel analysis to optimize spend and improve conversion rates
• Building a self-serve dashboard to monitor key marketing KPIs and enable data-driven decision-making
• Conducting a multi-touch attribution analysis to understand the true impact of marketing channels and optimize budget allocation

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to work on high-impact initiatives that drive business growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall Business Insights team and WP Engine's broader data strategy?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• How does WP Engine support the professional development and growth of its analytics team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WP Engine's Krakow office collaborate with other global teams, and what opportunities are there for international travel or remote work?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, as well as your commitment to driving impact and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing analytics and B2B SaaS environments
• Prepare examples of your work, such as dashboards or reports, to showcase your analytical skills during the interview
• Research WP Engine's company culture and values to demonstrate your understanding of the organization and your fit within the team
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.