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Senior Analyst - Programmatic

dentsu
Full-time
On-site
India
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Analyst - Programmatic

πŸ”Ή Company: dentsu

πŸ”Ή Location: DGS India - Chennai - Anna Nagar Tyche Towers, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Day-to-day execution and optimization of Display campaigns
  • Proactive management of client data for optimal performance
  • Campaign result tracking, data analysis, and weekly call participation
  • Campaign report generation, pacing, QA, and trafficking
  • Accurate project planning for client status updates

ASSUMPTION: This role requires a strong focus on campaign execution and optimization, with a significant portion of time dedicated to data analysis and client management.

πŸ“‹ Key Responsibilities

βœ… Focuses on day-to-day execution and optimization of Display campaigns

βœ… Proactively reviews and manages client data to ensure optimal performance on all campaigns

βœ… Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls

βœ… Generates campaign reports and is responsible for pacing, QA, and trafficking

βœ… Develops and maintains accurate project plans for client status updates

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns and clients effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 2-5 years of experience in programmatic advertising or a related field

Required Skills:

  • Proficient in Display campaign management
  • Strong data analysis skills
  • Excellent reporting skills
  • Proven client management experience
  • Project planning and organization skills
  • Familiarity with optimization techniques

Preferred Skills:

  • Experience with demand-side platforms (DSPs)
  • Knowledge of marketing automation tools
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in programmatic advertising and strong analytical skills will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a Senior Analyst role in Chennai)

Benefits:

  • Health insurance
  • Retirement plans
  • Employee discounts
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Analyst role in Chennai, India. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: dentsu has 10,001+ employees worldwide, providing a large and diverse work environment.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

  • dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
  • The company connects brand, content, commerce, and experience underpinned by modern creativity
  • dentsu is committed to sustainability and creating new paths to growth in the sustainable economy

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: dentsu.com

ASSUMPTION: dentsu's large size and global presence offer opportunities for career growth and exposure to diverse clients and projects.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in programmatic advertising.

Reporting Structure: The Senior Analyst reports directly to the Programmatic Manager and works closely with the client services team.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion.

Growth Opportunities:

  • Advancement to a Programmatic Manager or similar leadership role
  • Expansion of responsibilities to include mentoring junior team members
  • Potential to work on high-profile, global client accounts

ASSUMPTION: This role offers opportunities for career growth within dentsu's global network, with potential for advancement to management or leadership positions.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace with a mix of open-plan and private work areas.

Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers

Geographic Context:

  • Chennai is the capital city of the Indian state of Tamil Nadu
  • The city is known for its cultural heritage, with numerous historical sites and temples
  • Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work on occasion

ASSUMPTION: The Chennai office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final decision and offer

Key Assessment Areas:

  • Campaign management and optimization skills
  • Data analysis and reporting capabilities
  • Client management and communication skills
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant experience and achievements in programmatic advertising
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job description
  • Prepare for behavioral and situational interview questions related to campaign management, data analysis, and client communication

ATS Keywords: Display campaigns, data analysis, reporting, client management, project planning, optimization, quality assurance, trafficking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical skills and industry experience.

πŸ› οΈ Tools & Technologies

  • Demand-side platforms (DSPs)
  • Marketing automation tools
  • Data visualization tools
  • Project management software

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Diversity
  • Sustainability

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a proven track record of delivering results and driving campaign performance?

ASSUMPTION: dentsu values candidates who are innovative, integrity-driven, and committed to collaboration and sustainability.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
  • Keeping up with industry trends and technological advancements in programmatic advertising
  • Working in a fast-paced, dynamic environment that may require occasional flexibility in work hours
  • Adapting to a large, global organization with diverse teams and clients

ASSUMPTION: This role may present challenges related to workload management, industry knowledge, adaptability, and navigating a large, global organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Junior Analyst role, this position requires more experience and offers greater responsibility and autonomy
  • In contrast to a Programmatic Manager role, this position focuses primarily on campaign execution and optimization, rather than team leadership and strategic planning
  • Career paths may include advancement to a Programmatic Manager role or expansion of responsibilities to include mentoring and team leadership

ASSUMPTION: This role offers a unique blend of responsibility and growth opportunities, with potential for advancement within dentsu's global network.

πŸ“ Sample Projects

  • Optimizing campaign performance for a global e-commerce client
  • Developing and implementing a data-driven strategy for a leading automotive brand
  • Managing client relationships and providing regular performance updates for a portfolio of financial services clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and clients that a Senior Analyst in this role might encounter.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams within dentsu, such as creative and media planning?
  • What opportunities are there for professional development and growth within the company?
  • How does dentsu support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in programmatic advertising
  • Prepare for interviews by researching dentsu's company values and cultural fit considerations
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.