📌 Core Information
🔹 Job Title: Senior Analyst - Programmatic
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Day-to-day execution and optimization of Display campaigns
- Proactive management of client data for optimal performance
- Campaign result tracking, data analysis, and weekly call participation
- Campaign report generation, pacing, QA, and trafficking
- Accurate project planning for client status updates
ASSUMPTION: This role requires a strong focus on campaign execution and optimization, with a significant portion of time dedicated to data analysis and client management.
📋 Key Responsibilities
✅ Focuses on day-to-day execution and optimization of Display campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Develops and maintains accurate project plans for client status updates
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns and clients effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 2-5 years of experience in programmatic advertising or a related field
Required Skills:
- Proficient in Display campaign management
- Strong data analysis skills
- Excellent reporting skills
- Proven client management experience
- Project planning and organization skills
- Familiarity with optimization techniques
Preferred Skills:
- Experience with demand-side platforms (DSPs)
- Knowledge of marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in programmatic advertising and strong analytical skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a Senior Analyst role in Chennai)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Analyst role in Chennai, India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.
Company Description:
- dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience underpinned by modern creativity
- dentsu is committed to sustainability and creating new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: dentsu's large size and global presence offer opportunities for career growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in programmatic advertising.
Reporting Structure: The Senior Analyst reports directly to the Programmatic Manager and works closely with the client services team.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion.
Growth Opportunities:
- Advancement to a Programmatic Manager or similar leadership role
- Expansion of responsibilities to include mentoring junior team members
- Potential to work on high-profile, global client accounts
ASSUMPTION: This role offers opportunities for career growth within dentsu's global network, with potential for advancement to management or leadership positions.
🌍 Location & Work Environment
Office Type: The Chennai office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu
- The city is known for its cultural heritage, with numerous historical sites and temples
- Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work on occasion
ASSUMPTION: The Chennai office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and reporting capabilities
- Client management and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral and situational interview questions related to campaign management, data analysis, and client communication
ATS Keywords: Display campaigns, data analysis, reporting, client management, project planning, optimization, quality assurance, trafficking
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical skills and industry experience.
🛠️ Tools & Technologies
- Demand-side platforms (DSPs)
- Marketing automation tools
- Data visualization tools
- Project management software
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Diversity
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of delivering results and driving campaign performance?
ASSUMPTION: dentsu values candidates who are innovative, integrity-driven, and committed to collaboration and sustainability.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and technological advancements in programmatic advertising
- Working in a fast-paced, dynamic environment that may require occasional flexibility in work hours
- Adapting to a large, global organization with diverse teams and clients
ASSUMPTION: This role may present challenges related to workload management, industry knowledge, adaptability, and navigating a large, global organization.
📈 Similar Roles Comparison
- Compared to a Junior Analyst role, this position requires more experience and offers greater responsibility and autonomy
- In contrast to a Programmatic Manager role, this position focuses primarily on campaign execution and optimization, rather than team leadership and strategic planning
- Career paths may include advancement to a Programmatic Manager role or expansion of responsibilities to include mentoring and team leadership
ASSUMPTION: This role offers a unique blend of responsibility and growth opportunities, with potential for advancement within dentsu's global network.
📝 Sample Projects
- Optimizing campaign performance for a global e-commerce client
- Developing and implementing a data-driven strategy for a leading automotive brand
- Managing client relationships and providing regular performance updates for a portfolio of financial services clients
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and clients that a Senior Analyst in this role might encounter.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within dentsu, such as creative and media planning?
- What opportunities are there for professional development and growth within the company?
- How does dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in programmatic advertising
- Prepare for interviews by researching dentsu's company values and cultural fit considerations
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
