📌 Core Information
🔹 Job Title: Senior Analyst, Search Engine Optimization (SEO) (French Services) (Telework/Hybrid)
🔹 Company: CBC/Radio-Canada
🔹 Location: Montreal, QC
🔹 Job Type: Contractee Long-Term (Fixed Term)
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Optimizing content and technical SEO to boost visibility and drive traffic
- Collaborating with digital strategy, development, and editorial teams
- Analyzing search performance data and identifying trends
- Developing and implementing SEO growth initiatives
- Monitoring and resolving SEO issues
ASSUMPTION: This role requires a strong understanding of SEO best practices and experience working in a digital organization.
📋 Key Responsibilities
✅ Develop new SEO growth initiatives and measure their performance
✅ Perform technical audits and suggest improvements
✅ Monitor Google Search Console (GSC) and resolve SEO issues
✅ Ensure content optimization (metadata, internal links, formats, redirections, etc.)
✅ Work on the overall Generative Engine Optimization (GEO) strategy
✅ Monitor search trends with GSC and Ahrefs to identify trending content and opportunities
✅ Conduct keyword research
✅ Develop migration strategies as needed
✅ Perform competitive analysis to identify market opportunities
✅ Develop and provide regular reports on search performance
✅ Monitor changes made to search engine algorithms and adjust SEO strategies accordingly
✅ Monitor the latest SEO news and developments, and share them across the organization
✅ Help share best SEO practices within the design/UX, development, and editorial teams
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: University degree in a relevant field
Experience: Five years’ SEO and content strategy experience in a digital organization
Required Skills:
- Knowledge of SEO and GEO best practices
- Knowledge of AI and automation tools
- Excellent command of written French
- Advanced knowledge of Google Search Console, Ahrefs, Semrush, or other SEO tools
- Knowledge of Adobe Analytics
- Knowledge of Google Workspace tools
Preferred Skills:
- Experience working in a media organization
ASSUMPTION: Candidates with experience in a media organization may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - CAD 100,000 per year (Based on industry standards for a Senior Analyst role with 5-10 years of experience in Montreal)
Benefits:
- Comprehensive benefits package
- Pension plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (37.5 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1932
Company Description:
- CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions.
- It offers a comprehensive range of radio, television, Internet, and satellite-based services in English, French, and eight Aboriginal languages.
- The Corporation is a leader in reaching Canadians on new platforms and delivering diverse regional and cultural perspectives.
Company Specialties:
- News
- Sports
- Documentaries
- Radio and television programming
- Online services
Company Website: www.cbc.ca
ASSUMPTION: CBC/Radio-Canada is a large, well-established organization with a strong focus on diversity and inclusion.
📊 Role Analysis
Career Level: Senior Analyst
Reporting Structure: This role reports directly to the Digital Strategy team and collaborates with development and editorial teams.
Work Arrangement: Hybrid (a mix of in-office and remote work)
Growth Opportunities:
- Potential to advance to a management or leadership role within the SEO team
- Opportunities to work on high-profile projects and collaborate with various teams
- Chance to develop expertise in Generative Engine Optimization (GEO)
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1000, Rue Papineau, Montreal, Quebec, H2K 0C2
Geographic Context:
- Montreal is a multicultural city with a vibrant arts and culture scene
- The office is located in the Hochelaga-Maisonneuve borough, close to public transportation
- The area offers numerous amenities, including restaurants, shops, and parks
Work Schedule: Full-time (37.5 hours/week) with flexible scheduling
ASSUMPTION: The work environment is collaborative and inclusive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Skills assessment or case study
- Final interview with the director
Key Assessment Areas:
- SEO knowledge and experience
- Analytical skills
- Communication and collaboration skills
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare examples of SEO projects or campaigns you've worked on and their outcomes
- Research CBC/Radio-Canada and be prepared to discuss how your skills and experience align with the organization's mission and values
ATS Keywords: SEO, content strategy, technical SEO, Google Search Console, Ahrefs, Semrush, Adobe Analytics, Google Workspace, keyword research, competitive analysis, data analysis, reporting
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Search Console
- Ahrefs
- Semrush
- Adobe Analytics
- Google Workspace
- SEMrush
- Google Analytics
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Integrity
- Inclusiveness
- Relevance
Work Style:
- Collaborative
- Innovative
- Data-driven
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong commitment to creativity, integrity, inclusiveness, and relevance?
ASSUMPTION: Candidates who align with CBC/Radio-Canada's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm changes
- Balancing multiple priorities and projects
- Working effectively in a hybrid work environment
- Meeting the high standards of a well-established organization
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other Senior Analyst, SEO positions but may have more focus on content strategy and collaboration with editorial teams
- CBC/Radio-Canada's large size and diverse offerings may present unique opportunities and challenges compared to smaller organizations
- Career progression may involve moving into management or leadership roles within the SEO team
ASSUMPTION: Candidates should research similar roles and consider how their skills and experience align with the unique aspects of this position.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new website launch
- Conducting a competitive analysis to identify market opportunities and inform content creation
- Optimizing content for Generative Engine Optimization (GEO) to improve visibility and engagement
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Analyst, SEO might work on at CBC/Radio-Canada.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to CBC/Radio-Canada's overall digital strategy?
- What opportunities are there for professional growth and development within the SEO team?
- How does the organization support work-life balance for employees in hybrid roles?
- What are the most significant challenges facing the SEO team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare examples of SEO projects or campaigns you've worked on and their outcomes
- Research CBC/Radio-Canada and be prepared to discuss how your skills and experience align with the organization's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
