📌 Core Information
🔹 Job Title: Senior App Marketing Manager
🔹 Company: FREENOW
🔹 Location: Flexible (Hamburg, Berlin, Barcelona, Dublin, London)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Flexible locations)
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and managing digital app marketing campaigns across all funnel stages
- Developing and executing digital media strategies and plans to achieve awareness and performance targets
- Optimizing campaign performance on several app advertising platforms
- Collaborating with marketing analytics teams to understand the full customer journey funnel and KPIs
- Driving digital marketing projects and identifying cross-country channel opportunities
ASSUMPTION: This role requires a high level of experience and expertise in digital app marketing to effectively manage campaigns, optimize performance, and drive projects.
📋 Key Responsibilities
✅ Plan, implement, and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation, and re-engagement
✅ Develop and execute digital media strategies and plans to achieve awareness and performance targets
✅ Optimize campaign performance on several app advertising platforms (e.g., Google, Apple Search Ads, Meta, TikTok, Snapchat, Moloco, and others)
✅ Collaborate with marketing analytics teams to understand the full customer journey funnel and relevant KPIs for analysis and optimization
✅ Analyze audience cohorts to share performance insights on ROAS, retention, and CLV
✅ Evaluate creatives critically and discuss new creative testing ideas with the creative team aimed at improving performance
✅ Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools, and exploring AI use cases for the team)
ASSUMPTION: This role requires a strong data-driven mindset and the ability to analyze large data sets to derive insights and optimize digital marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of mature hands-on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels, including Google, Apple Search Ads, TikTok, META, Snapchat, and others
Required Skills:
- Data-driven mindset with the ability to analyze large data sets to derive insights and optimize digital marketing campaigns
- Direct experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building, and cohort analysis
- Extensive knowledge of app marketing tracking capabilities and industry best practices through SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimization
- Strong presentation skills when sharing campaign results and creative insights to internal teams
Preferred Skills:
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
- Fluency in multiple languages
ASSUMPTION: This role requires a strong background in digital app marketing and a deep understanding of app marketing tracking capabilities and industry best practices.
💰 Compensation & Benefits
Salary Range: €60,000 - €90,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and special leave policies
- WeRoad partnership
- Birthday, 24th, and 31st December off
- Short-term EU work policy
- Mobility credit
- Health insurance
- Employee assistance program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior app marketing manager role with 5-10 years of experience in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities
- Its users can access various mobility services within a single app, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport
- FREENOW partners with numerous mobility brands and aggregates their offering with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street
Company Specialties:
Company Website: http://www.free-now.com
ASSUMPTION: FREENOW is a well-established company in the mobility industry, with a strong focus on providing multiple mobility services through a single app.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK (Flexible locations)
Growth Opportunities:
- Potential to lead a team or take on a more strategic role within the marketing department
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to gain experience in a multinational, diverse, highly motivated, and collaborative team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Flexible (Multiple locations)
Office Location(s): Hamburg, Berlin, Barcelona, Dublin, London
Geographic Context:
- Hamburg: A major city in Germany, known for its vibrant cultural scene and strong economy
- Berlin: The capital of Germany, offering a diverse range of cultural attractions and a thriving tech industry
- Barcelona: A coastal city in Spain, famous for its architecture, vibrant nightlife, and Mediterranean climate
- Dublin: The capital of Ireland, known for its rich history, lively pub culture, and strong tech industry
- London: The capital of the United Kingdom, a global financial hub with a diverse range of cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The flexible work arrangement allows employees to work remotely or from one of the company's offices in Hamburg, Berlin, Barcelona, Dublin, or London.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Digital app marketing expertise
- Data analysis and interpretation skills
- Presentation and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital app marketing, campaign management, and data analysis
- Showcase your ability to present complex data-driven insights in a clear and concise manner
ATS Keywords: Digital app marketing, campaign management, data analysis, app marketing tracking, ROAS optimization, cross-channel opportunities
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
- Major MMPs (Appsflyer, Adjust, Singular)
- App marketing tracking tools (e.g., AppsFlyer, Adjust, Branch, etc.)
- Data analysis tools (e.g., Google Analytics, Mixpanel, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of driving successful digital app marketing campaigns?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on data-driven decision-making and continuous learning?
ASSUMPTION: FREENOW values candidates who are customer-centric, data-driven, collaborative, and innovative, with a strong work ethic and a willingness to adapt to new challenges.
⚠️ Potential Challenges
- Managing multiple app marketing campaigns simultaneously
- Keeping up with the latest trends and best practices in digital app marketing
- Collaborating effectively with remote teams and stakeholders
- Balancing the need for data-driven decision-making with the need for quick campaign optimization
ASSUMPTION: This role may present challenges related to managing multiple campaigns, staying current with industry trends, and balancing data-driven decision-making with quick campaign optimization.
📈 Similar Roles Comparison
- This role focuses more on digital app marketing and campaign management than similar roles in digital marketing or growth hacking
- Industry-specific context: FREENOW operates in the mobility industry, with a focus on taxi and other mobility services
- Career path comparison: This role can serve as a stepping stone to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role differs from similar roles in digital marketing or growth hacking in its focus on digital app marketing and campaign management within the mobility industry.
📝 Sample Projects
- Developing and executing a cross-channel digital media strategy to increase app installs and user engagement
- Optimizing app advertising campaigns on multiple platforms to improve ROAS and retention
- Analyzing audience cohorts to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on digital app marketing, campaign management, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current app marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as product and engineering?
- What are the most significant challenges facing the app marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching FREENOW, the mobility industry, and digital app marketing trends
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
