Senior App Marketing Manager

📌 Core Information

🔹 Job Title: Senior App Marketing Manager

🔹 Company: 12Go Asia

🔹 Location: Thailand (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing mobile app campaigns across various platforms and ad networks
• Collaborating with design and product teams to ensure marketing efforts align with product development
• Analyzing campaign performance and optimizing strategies based on data-driven insights
• Contributing to a dynamic and data-driven marketing team that values continuous improvement

ASSUMPTION: This role requires a high level of self-motivation and independence, as the team is remote and spread across different time zones.

📋 Key Responsibilities

✅ Create and optimize mobile app campaigns on iOS and Android platforms across various ad networks, including Google Ads, Apple Search Ads, Meta Ads, and others

✅ Collaborate with design and product teams to ensure marketing strategies align with product development and roadmaps

✅ Conduct market and competitive analysis, and forecast campaign performance

✅ Optimize app store listings and conduct A/B testing to improve app store ranking and user acquisition

✅ Monitor and analyze campaign performance using data analytics and visualization tools

ASSUMPTION: This role may require occasional work outside of regular hours to monitor campaign performance and make data-driven optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 3 years of experience running mobile app campaigns for both iOS and Android, with a strong understanding of MMP (Mobile Measurement Partners) and event tracking

Required Skills:

• Proven experience running campaigns on both CPI (Cost Per Install) and CPA (Cost Per Acquisition) basis
• Experience setting up tracking in AppsFlyer for ad networks, including in-app events
• Strong data analytics skills, including comparative analysis of LTV (Lifetime Value), repeat rate, and in-app event conversion funnels
• Data visualization skills
• Fluency in English

Preferred Skills:

• Affiliate mobile app marketing experience
• Work experience in the travel industry
• Proficiency in SQL

ASSUMPTION: Candidates with experience in the travel industry or affiliate mobile app marketing may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Senior App Marketing Manager role in Thailand range from THB 150,000 to THB 250,000 per year, depending on experience and performance. This role is a contract position, so the salary may be structured differently.

Benefits:

• Engaging work on a product that enables millions of travelers to book their trips daily
• Full-time remote working, 5 days a week, 8 hours per day
• Development opportunities, including budget for self-paced learning, global training workshops, online English language classes, and e-learning platforms
• Internal growth and internal mobility opportunities
• Competitive annual leave, sick leave, and public holidays
• Annual company offsite in Thailand

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: 12Go Asia operates in the online travel agency (OTA) industry, offering train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.

Company Size: 12Go Asia has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 12Go Asia was founded in 2012 and is headquartered in Bangkok, Thailand, with additional offices in Singapore.

Company Description:

• 12Go Asia is the leading multimodal online travel agency based in Bangkok, Thailand
• The company offers a wide range of travel products and services, including tickets for trains, flights, buses, and ferries, as well as transfers and insurance
• 12Go Asia employs over 200 professionals globally and has a performance-driven culture that emphasizes continuous feedback and professional growth

Company Specialties:

• Online Travel Agency (OTA)
• Travel
• E-commerce
• Transport
• Tickets
• Flights
• Travel Agency
• Bus
• Train
• Ferry

Company Website: 12go.com

ASSUMPTION: 12Go Asia's focus on performance and continuous improvement creates an environment where high-performing individuals can thrive and grow.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have at least 5-10 years of experience in mobile app marketing.

Reporting Structure: The Senior App Marketing Manager will report directly to the Head of Marketing and collaborate with design and product teams.

Work Arrangement: This is a fully remote position, with the expectation of working 5 days a week, 8 hours per day, with flexible hours to accommodate different time zones.

Growth Opportunities:

• As a mid-sized company, 12Go Asia offers opportunities for internal growth and mobility
• The company provides development opportunities, including budget for self-paced learning, global training workshops, and e-learning platforms
• High-performing individuals may have the opportunity to take on more significant responsibilities or move into management roles

ASSUMPTION: Candidates who demonstrate strong performance and a commitment to continuous learning will have the best opportunities for growth within the company.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Bangkok, Thailand (with additional offices in Singapore)

Geographic Context:

• Thailand has a tropical climate, with temperatures ranging from 21°C to 38°C (70°F to 100°F) throughout the year
• The country offers a mix of urban and rural environments, with vibrant cities and beautiful natural landscapes
• Thailand is known for its rich culture, delicious food, and friendly people

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones

ASSUMPTION: Candidates should be comfortable working in a remote environment and be able to manage their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the travel industry and 12Go Asia's products and services
• Showcase your ability to work independently and collaborate effectively in a remote environment

ATS Keywords: Mobile App Campaigns, Data Analytics, Event Tracking, Market Analysis, App Store Optimization, A/B Testing, SQL, Affiliate Marketing

ASSUMPTION: The interview process may vary depending on the candidate's background and the specific needs of the team.

🛠️ Tools & Technologies

• Google Ads
• Apple Search Ads
• Meta Ads
• AppsFlyer
• Data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Continuous feedback and improvement
• Collaboration and teamwork
• Customer-centric

Work Style:

• Remote work requires strong self-motivation and time management skills
• The company values data-driven decision-making and continuous learning
• Candidates should be comfortable working in a dynamic and fast-paced environment

Self-Assessment Questions:

• Do I have a proven track record of success in mobile app marketing, with a strong understanding of MMP and event tracking?
• Am I comfortable working remotely and managing my time effectively?
• Do I thrive in a data-driven and performance-oriented environment?

ASSUMPTION: Candidates who are self-motivated, data-driven, and comfortable working in a remote environment will be the best fit for this role.

⚠️ Potential Challenges

• Managing time zones and coordinating with remote team members
• Keeping up with the fast-paced nature of the travel industry and adapting marketing strategies accordingly
• Balancing strategic thinking with hands-on campaign execution
• Ensuring consistent and high-quality performance in a remote work environment

ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a remote and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Mobile App Marketing Manager position, but with a focus on the travel industry and a remote work arrangement
• Compared to other Senior App Marketing Manager roles, this position may have a greater emphasis on data analysis and optimization due to the dynamic nature of the travel industry
• Candidates with experience in the travel industry or affiliate mobile app marketing may have a competitive edge in this role

ASSUMPTION: Candidates should research similar roles and tailor their application materials to highlight their relevant experience and skills for this specific position.

📝 Sample Projects

• Developing and executing a successful mobile app campaign for a new travel product or service
• Conducting market and competitive analysis to inform campaign strategy and optimization
• Optimizing app store listings and conducting A/B testing to improve app store ranking and user acquisition

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to apply their skills to this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does the company support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach data-driven decision-making and continuous improvement?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific needs of the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, the travel industry, and the specific needs of the marketing team
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.