Senior Assistant Vice President, Content Marketing

📌 Core Information

🔹 Job Title: Senior Assistant Vice President, Content Marketing

🔹 Company: Astro

🔹 Location: All Asia Broadcast Centre, Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading alignment among stakeholders for content marketing strategies
• Developing go-to-market (GTM) strategies for content marketing
• Collaborating with media and budget teams to align GTM strategies with market opportunities
• Overseeing campaign roll-outs and gathering learnings for continuous improvements
• Acting as a project manager for all content marketing initiatives

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It involves working closely with various teams to ensure successful content marketing campaigns.

📋 Key Responsibilities

✅ Lead in alignment among stakeholders and partners for content marketing briefs (e.g., Astro Originals, Kids, Drama, etc.)

✅ Lead in GTM strategy for content marketing from ATL, on-ground, online to BTL

✅ Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity

✅ Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results

✅ Seek opportunities to create unique & exclusive collaboration among content team, sales team, and external partners

✅ Oversee campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results

✅ Acts as project manager and point of contact for all content marketing. This includes the preparation of project and business plans and timelines

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement. It requires a proactive approach to identify opportunities and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of working experience in marketing communication/trade marketing

Required Skills:

• Excellent communication skills in English and Bahasa Malaysia
• Strong analytical skills for digital and social campaign performance
• A strong interest/knowledge in radio, music, entertainment, and lifestyle content
• Proven project management skills
• Ability to work collaboratively with cross-functional teams
• Strategic thinking and creativity

Preferred Skills:

• Experience in the entertainment industry
• Familiarity with content marketing trends and best practices

ASSUMPTION: Candidates with a strong background in marketing communication, excellent communication skills, and a passion for entertainment content are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: RM 250,000 - RM 350,000 per annum (Based on industry standards for mid-senior level marketing roles in Malaysia)

Benefits:

• Attractive remuneration package
• Performance-based bonuses
• Opportunities for career advancement within the company
• Energetic office culture

Working Hours: Full-time (40 hours per week), with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Malaysia. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Astro operates in the competitive entertainment providers industry, offering a wide range of content and entertainment services to Malaysian households and businesses.

Company Size: Astro is a large company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Astro Malaysia Holdings Berhad was established in 2001 and has since grown to become Malaysia’s leading content and entertainment company.

Company Description:

• Astro offers a diverse range of content and entertainment services, including satellite television, radio, digital media, e-commerce, and esports
• The company serves over 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, and 3.2 million shoppers across its platforms
• Astro fosters an inclusive work environment that embraces diversity and supports employee growth

Company Specialties:

• Home Satellite Television
• Content
• Consumer Digital
• Streaming
• E-Commerce
• Esports
• Radio
• Digital Media
• and Production

Company Website: Astro Careers

ASSUMPTION: Astro's diverse range of services and commitment to employee growth make it an attractive employer in the entertainment industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on project management skills.

Reporting Structure: The Senior Assistant Vice President, Content Marketing reports directly to the Vice President of Content Marketing and works closely with various teams, including Media, Budget, Sales, and Content.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Career advancement within the company, such as moving into a vice president role or taking on additional responsibilities
• Gaining experience in various aspects of content marketing and entertainment industry
• Developing leadership and project management skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance their career within Astro.

🌍 Location & Work Environment

Office Type: Astro's headquarters is located in a modern, multi-purpose complex that houses various entertainment and technology companies.

Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is Malaysia's capital and largest city, offering a vibrant mix of cultures, entertainment, and dining options
• The Technology Park Malaysia is a hub for technology and innovation companies, providing a dynamic work environment
• Astro's headquarters is easily accessible by public transportation and major highways

Work Schedule: Full-time (40 hours per week), with flexibility for project demands and occasional overtime

ASSUMPTION: Astro's headquarters offers a modern and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with hiring manager and relevant stakeholders
• Final interview with the Vice President of Content Marketing
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Astro's values

Application Tips:

• Highlight your relevant experience in marketing communication and trade marketing
• Demonstrate your strong analytical skills and ability to drive results
• Showcase your passion for entertainment content and understanding of the industry
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Marketing Communication, Trade Marketing, Project Management, Content Development, Digital Marketing, Social Media Analysis, Collaboration, Leadership, GTM Strategy, Campaign Performance Analysis, Stakeholder Management, Creativity, Innovation, Content Marketing, Communication Skills, Interest in Entertainment

ASSUMPTION: Astro's application process is designed to assess candidates' skills, experience, and cultural fit. Tailoring your application materials to highlight these aspects will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Content creation and management tools (e.g., Adobe Creative Suite, Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required. Astro may provide training or support for candidates who need to develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Astro embraces diversity and supports employee growth
• Energetic: Astro fosters a vibrant office culture that encourages collaboration and innovation
• Performance-driven: Astro rewards good performance and encourages continuous improvement

Work Style:

• Collaborative: Astro values teamwork and cross-functional collaboration
• Adaptable: Astro's dynamic industry requires employees to be flexible and responsive to change
• Results-oriented: Astro expects employees to drive quantifiable impact and results

Self-Assessment Questions:

• Do you thrive in a collaborative, energetic work environment?
• Are you comfortable working with diverse teams and embracing different perspectives?
• Do you have a proven track record of driving results and continuous improvement?

ASSUMPTION: Astro's cultural values emphasize inclusivity, energy, and performance. Candidates who align with these values and demonstrate a strong work ethic are likely to succeed in the company.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking with hands-on project management
• Keeping up with the fast-paced and dynamic entertainment industry
• Occasional overtime and project demands

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to other content marketing or trade marketing positions in the entertainment industry, but may have a stronger focus on strategic planning and stakeholder engagement
• In comparison to other mid-senior level marketing roles, this position offers a unique blend of strategic thinking, project management, and stakeholder engagement
• Career progression in this role may involve moving into a vice president role or taking on additional responsibilities within Astro's content marketing team

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates seeking to advance their marketing career in the entertainment industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Astro Originals series
• Collaborating with external partners to create unique and exclusive content marketing campaigns
• Analyzing campaign performance data to identify trends, optimize strategies, and drive continuous improvement

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, requiring candidates to demonstrate strong analytical, communication, and project management skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Astro's overall content marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Astro support employee growth and development within the content marketing team?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does Astro foster collaboration and innovation within its content marketing team?

ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as Astro's company culture and support for employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Astro's company culture, values, and recent projects
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.