Senior Associate - Content Marketing

📌 Core Information

Job Title: Senior Associate - Content Marketing

Company: Srijan Technologies PVT LTD

Location: Gurugram, Haryana, India

Job Type: Full-Time

Category: Marketing

Date Posted: July 11, 2025

Experience Level: Mid-Level (5-10 years)

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a wide variety of content to support Material’s organizational marketing efforts
• Maintaining internal content tracking dashboards and ensuring timely completion of projects and steady publishing cadence
• Collaborating closely with subject matter experts across the organization to source knowledge and insights for content
• Actively monitoring relevant industry and region-specific trends to identify timely opportunities to showcase Material’s perspectives
• Providing ad hoc support for marketing initiatives as a member of a small, agile, and collaborative team

ASSUMPTION: This role requires a strong and persuasive storyteller with the ability to absorb complex ideas and translate them into compelling, concise narratives. The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced environment with aggressive timelines.

📋 Key Responsibilities

As Senior Associate, Content Marketing, you will:

• Develop and execute a wide variety of content to support Material’s organizational marketing efforts, including owned and shared channels, campaign materials, case studies, internal communications, pitch decks, and more
• Strengthen Material’s pipeline and library of content for audiences in priority geographic regions, including Southeast Asia, India, and Australia-New Zealand
• Maintain internal content tracking dashboards and ensure timely completion of projects and steady publishing cadence
• Collaborate closely with subject matter experts across the organization to source knowledge and insights for blogs, case studies, and other content
• Actively monitor relevant industry and region-specific business trends and identify timely opportunities to showcase Material’s perspectives
• Provide ad hoc support for marketing initiatives as a member of a small, agile, and collaborative team

ASSUMPTION: The ideal candidate will have strong project management skills, be comfortable working with aggressive timelines, and be able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 4-6 years of experience in content marketing, content writing, strategic communications, journalism, or a related field

Required Skills:

• Strong and persuasive storytelling abilities
• Proactive self-starter driven to demonstrate value through high-quality work
• Proven experience writing about technology and its business use cases
• Agile and adaptable writer comfortable producing content for multiple platforms and diverse audiences under aggressive timelines
• Ability to advance projects independently and solve problems through critical thinking
• Tuned into global and region-specific trends in technology, innovation, marketing, and business
• Willingness to have work edited, receive critical feedback with an open mind, and act on edits diligently
• Team player with a positive attitude and a “roll-up-your-sleeves” mentality
• Excellent organizational skills and ability to manage numerous simultaneous projects
• Familiarity with the latest SEO, AEO, and content optimization strategies
• Experience leveraging GenAI tools and platforms
• Mastery of Microsoft Office suite of products (Word, Excel, PowerPoint, etc.)

Preferred Skills:

• Fluency in additional languages (e.g., Mandarin, Spanish, or Hindi)
• Experience working with cross-functional teams in a matrix organization

ASSUMPTION: Candidates should provide at least 3 professional writing samples to demonstrate their skills and fit for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level content marketing role in Gurugram, India)

Benefits:

• Health insurance and wellness programs
• Retirement plan contributions
• Employee stock ownership plan (ESOP)
• Performance-based bonuses and incentives
• Learning and development opportunities
• Flexible work arrangements (e.g., remote work, flexible hours)
• Company-sponsored events and team-building activities

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2001

Company Description:

• Srijan, a Material+ company, is a global engineering firm that builds transformative digital paths to better futures for Fortune 500 enterprises to nonprofits worldwide
• With advanced engineering capabilities and agile practices, Srijan solves complex business and technology problems for clients in various industries
• As a Drupal Enterprise Partner, Diamond Certified Contributor, and Acquia Gold Level Partner, Srijan leads in Drupal with 400+ Drupal engineers and 90+ Acquia certifications
• Srijan has been certified as a Great Place to Work™️ for six consecutive years
• With its new identity as a Material+ company, Srijan offers highly differentiated customer experience transformation through Material’s “Science and Systems” approach

Company Specialties:

• Drupal
• Analytics & Insights
• Deep Learning
• Data Science
• Java Script
• Open Source
• Digital Experience
• Platform Modernization
• Product Engineering
• Personalization
• Customer Experience
• Data Intelligence
• Acquia
• Apigee
• Kubernetes
• AWS
• Micro services
• API Modernization
• and Cloud Engineering

Company Website: Srijan Technologies PVT LTD

ASSUMPTION: Srijan's diverse industry experience and commitment to employee satisfaction make it an attractive place to grow and develop a career in content marketing.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization

Work Arrangement: On-site, full-time with flexible scheduling options

Growth Opportunities:

• Potential career progression to a senior or management role within the marketing department
• Opportunities to work on high-impact projects and collaborate with senior leadership
• Access to learning and development resources to enhance skills and advance career growth

ASSUMPTION: This role offers ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT hub and one of India's fastest-growing cities, offering a vibrant work environment and numerous job opportunities
• The city is well-connected by road, rail, and air, making it easily accessible from other major Indian cities and internationally
• Gurugram is known for its high-quality infrastructure, including residential options, shopping, dining, and entertainment

Work Schedule: Monday-Friday, 9:00 AM - 06:00 PM with a one-hour lunch break

ASSUMPTION: Gurugram's thriving business ecosystem and high quality of life make it an attractive location for professionals seeking to advance their careers in content marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth phone or video interview with the marketing manager or a senior team member
• On-site or virtual final interview with senior leadership
• Background and reference checks

Key Assessment Areas:

• Writing samples and portfolio
• Content marketing strategy and planning
• Industry and technology trends knowledge
• Cultural fit and team dynamics
• Problem-solving skills and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio of your best writing samples and be ready to discuss them during the interview
• Research Srijan Technologies and the content marketing industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your career goals and aspirations

ATS Keywords: Content Marketing, Storytelling, Writing, Editing, Project Management, SEO, AEO, Content Optimization, Technology Trends, Critical Thinking, Team Collaboration, Organizational Skills, GenAI Tools, Microsoft Office Suite

ASSUMPTION: Srijan's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, Drupal)
• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Project Management Tools (e.g., Asana, Trello)
• Design Tools (e.g., Canva, Adobe Creative Cloud)
• SEO and Analytics Tools (e.g., Google Analytics, SEMrush)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to discuss their experience with them during the interview.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and proactive
• Open to feedback and continuous learning
• Adaptable to working in a dynamic, fast-paced environment

Self-Assessment Questions:

• How do your personal values align with Srijan's company values?
• Describe a time when you had to adapt to a significant change or challenge in a project or work environment?
• How do you approach working collaboratively with team members who have different work styles or backgrounds?
• Can you provide an example of a time when you had to learn a new tool or technology to complete a project or task?

ASSUMPTION: Candidates should carefully consider their fit with Srijan's company culture and be prepared to discuss their alignment with the company's values and work style during the interview.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with changing priorities
• Collaborating with diverse teams and stakeholders with varying work styles and expectations
• Adapting to new tools, technologies, or processes as the organization evolves

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss how they would approach and overcome them in the role.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Senior Content Marketing Manager position, but with a focus on execution and project management rather than strategic planning and leadership
• Compared to other content marketing roles, this position requires a strong balance of creative and project management skills, as well as a deep understanding of technology and industry trends
• Career path progression from this role could include moving into a senior or management position within the marketing department or transitioning into a related field, such as product marketing or communications

ASSUMPTION: Candidates should research similar roles and be prepared to discuss how this role differs from and compares to other content marketing positions they have held or are considering.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch, including blogs, case studies, and social media campaigns
• Managing a team to create and publish a series of thought leadership articles on emerging technology trends in the industry
• Collaborating with subject matter experts to create a whitepaper on the business applications of artificial intelligence and machine learning

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach these types of initiatives in the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and organization structure?
• What are the key priorities for the first 30-60-90 days in this role?
• How does Srijan support the professional development and growth of its content marketing team members?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: Srijan Technologies Job Application
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio of your best writing samples and be ready to discuss them during the interview
• Research Srijan Technologies and the content marketing industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your career goals and aspirations
• Follow up with the hiring manager or recruiter after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.