📌 Core Information
🔹 Job Title: Senior Associate, Creative & Marketing Operations
🔹 Company: Wayfair
🔹 Location: Boston, MA
🔹 Job Type: On-site
🔹 Category: Marketing & Creative
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end project execution for Performance Creative initiatives across paid and mid-funnel marketing channels.
- Serving as a key partner to marketing, creative, and cross-functional stakeholders, ensuring alignment from creative brief through delivery.
- Translating business goals into structured project plans with clear milestones, timelines, and resourcing needs.
- Laddering into the Creative Technology function, working closely with technical partners to implement and scale workflow improvements.
- Maintaining and continuously optimizing project tracking systems, ensuring data clarity, adoption, and integration with broader reporting efforts.
ASSUMPTION: This role requires a high level of organization, communication, and project management skills. It involves working closely with various teams and stakeholders, so strong collaboration and adaptability are essential.
📋 Key Responsibilities
✅ Lead end-to-end project execution for Performance Creative initiatives across paid and mid-funnel marketing channels.
✅ Serve as a key partner to marketing, creative, and cross-functional stakeholders, ensuring alignment from creative brief through delivery.
✅ Translate business goals into structured project plans with clear milestones, timelines, and resourcing needs.
✅ Ladder into the Creative Technology function, working closely with technical partners to implement and scale workflow improvements.
✅ Maintain and continuously optimize project tracking systems, ensuring data clarity, adoption, and integration with broader reporting efforts.
✅ Proactively identify inefficiencies or blockers and participate in driving tooling or process enhancements that improve speed and output quality.
✅ Support sprint planning, test-and-learn creative cycles, and roadmap execution for ongoing operational improvements.
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects simultaneously while maintaining attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, or a similar discipline) or equivalent experience.
Experience: 3+ years of project or program management experience within creative, marketing, or operations teams — ideally within a performance-driven or tech-adjacent setting.
Required Skills:
- Strong understanding of digital creative workflows and campaign production cycles, with an ability to adapt in fast-turn environments.
- Proficiency with SaaS platforms and project management tools like Airtable; comfort learning new tools and contributing to process innovation is essential.
- Demonstrated interest in operational systems and the role of technology in scaling workflows.
- Proven ability to coordinate complex workstreams, track multiple moving parts, and communicate clearly across teams.
- A collaborative mindset with strong organizational skills and a drive to continuously improve.
- A bias toward experimentation, automation, and efficiency — not just keeping things on track, but evolving how they’re done.
Preferred Skills:
- Experience with performance marketing channels (e.g., Google Ads, Facebook Ads, etc.).
- Familiarity with Agile methodologies and sprint planning.
- Knowledge of data analysis tools (e.g., Google Analytics, Tableau, etc.).
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Associate role in Marketing & Creative Operations in Boston, MA, the estimated salary range is $85,000 - $120,000 per year. This is an estimate and the actual salary may vary based on experience and other factors.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Wayfair products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evening or weekend work may be required to meet project deadlines.
ASSUMPTION: Wayfair offers competitive benefits packages for full-time employees, including health insurance, retirement plans, and employee discounts. The salary range provided is an estimate based on market research and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair operates in the competitive e-commerce retail industry, focusing on home goods and furniture. The company is known for its wide selection of products and customer-centric approach.
Company Size: Wayfair is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Wayfair offers structured career paths and extensive resources for employee development.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world's largest online destinations for the home.
Company Description:
- Wayfair is committed to providing an unparalleled shopping experience, offering a wide range of home goods and furniture at competitive prices.
- The company is dedicated to customer service, with a focus on easy navigation, fast shipping, and hassle-free returns.
- Wayfair's success is built on its ability to leverage technology and data to improve the shopping experience and drive growth.
Company Specialties:
- E-commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair is a well-established company with a strong reputation in the e-commerce industry. The company's success is built on its commitment to innovation, customer service, and continuous improvement.
📊 Role Analysis
Career Level: This role is a senior associate position, which typically indicates a mid-level career stage with significant responsibilities and opportunities for growth.
Reporting Structure: The Senior Associate, Creative & Marketing Operations reports directly to the Creative Technology lead and works closely with marketing, creative, and cross-functional teams.
Work Arrangement: This is an on-site position, requiring the employee to work from Wayfair's Boston headquarters. However, the company may offer flexible work arrangements, such as hybrid or remote work, depending on the role and individual circumstances.
Growth Opportunities:
- Progression to a management or leadership role within the Creative Technology function or related departments.
- Expansion into other areas of the business, such as marketing, sales, or customer service, based on individual interests and skills.
- Opportunities to work on high-impact projects and initiatives, driving meaningful change and contributing to the company's success.
ASSUMPTION: Wayfair offers a structured career development program, providing employees with the opportunity to grow professionally and take on new challenges as they progress in their careers.
🌍 Location & Work Environment
Office Type: Wayfair's Boston headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Boston, MA is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a wide range of cultural attractions, including museums, theaters, and sporting events.
- Boston has a four-season climate, with mild winters and warm summers.
Work Schedule: Standard business hours with occasional evening or weekend work required to meet project deadlines.
ASSUMPTION: Wayfair's Boston headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the talent acquisition team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Creative Technology lead or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Project management skills and experience
- Understanding of digital creative workflows and campaign production cycles
- Adaptability and problem-solving skills
- Communication and collaboration skills
- Alignment with Wayfair's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital creative workflows and campaign production cycles in your application materials.
- Showcase your problem-solving skills and adaptability by providing examples of how you've overcome challenges in previous roles.
- Highlight your ability to work collaboratively and communicate effectively with diverse teams.
ATS Keywords: Project Management, Creative Workflows, Digital Marketing, SaaS Platforms, Automation, Operational Systems, Collaboration, Efficiency, Data Tracking, Process Innovation, Problem Solving, Communication, Organizational Skills, Curiosity, Adaptability, Experimentation
ASSUMPTION: Wayfair uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Airtable
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is expected for this role, and proficiency in using them will be beneficial for success in the position.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data Driven
- One Team, One Dream
- Invent, Simplify, and Adapt
- Act with Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to ensure alignment and successful project execution?
- Can you provide an example of a time when you identified and addressed inefficiencies or blockers in a project or workflow?
- How do you stay organized and manage multiple projects simultaneously while maintaining attention to detail?
ASSUMPTION: Wayfair values candidates who are a strong cultural fit, demonstrating alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating a large, complex organization with diverse teams and stakeholders
- Keeping up with rapid changes and innovations in digital marketing and creative workflows
- Balancing short-term project demands with long-term strategic goals
ASSUMPTION: These challenges are common in fast-paced, dynamic environments like Wayfair, and successful candidates will demonstrate the ability to thrive in such settings.
📈 Similar Roles Comparison
- This role is similar to a Project Manager or Program Manager position in a marketing or creative agency, but with a focus on performance-driven, paid marketing channels.
- Unlike agency roles, this position is embedded within a large, e-commerce company, offering opportunities for career growth and exposure to various aspects of the business.
- Compared to other senior associate roles within Wayfair, this position offers a unique blend of project management, operational improvement, and technical collaboration.
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the creative and marketing operations space.
📝 Sample Projects
- Managing a high-volume creative campaign for a major marketing channel, ensuring on-time delivery and high-quality output
- Implementing a new project tracking system to improve data clarity and integration with broader reporting efforts
- Collaborating with technical partners to automate repetitive tasks and streamline workflows
ASSUMPTION: These sample projects illustrate the diverse responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Technology function?
- How does this role contribute to the overall success of Wayfair's marketing and creative efforts?
- What are the most pressing challenges facing the Creative & Marketing Operations team, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Wayfair support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of digital creative workflows and campaign production cycles.
- Prepare for your interview by researching Wayfair's company values and culture, and practicing your responses to common interview questions.
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
