📌 Core Information
🔹 Job Title: Senior Associate, EMEA Field Marketing
🔹 Company: BNY Mellon
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing programs targeted at driving growth in focus markets globally
- Collaborating with cross-functional teams for effective program execution
- Conducting market research and analyzing performance data to inform strategy
- Ensuring data integrity and accuracy in all reporting efforts
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong organizational skills and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Assist in planning, coordinating, and executing marketing programs targeted at specific client segments and regions
✅ Collaborate with cross-functional teams to ensure timely and effective program execution
✅ Support the creation of marketing assets such as email templates, landing pages, and digital ads
✅ Partner with Market Research & Analytics team to prepare and present performance reports
✅ Conduct research on customer segments, geographic growth markets, industry trends, and competitor activities
✅ Gather feedback from the commercial team on program performance and insights from customer interactions
✅ Act as a liaison between the Field Marketing team and other departments
✅ Coordinate with external vendors and agencies as needed to support program initiatives
ASSUMPTION: This role involves a high degree of collaboration and communication, requiring strong interpersonal skills and the ability to work effectively in a global environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Relevant years of experience in marketing and program management, ideally within a B2B, financial services or agency context (internship experience accepted)
Required Skills:
- Excellent organizational and project management skills with attention to detail
- Ability to communicate effectively and work collaboratively with cross-functional teams
- Deep appreciation for cultural and social nuances, and willingness to understand different ways of working around the globe
- Proactive, problem-solving mindset, with a willingness to learn and adapt to new tools and processes
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems (e.g., Salesforce) are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive compensation
- Benefits and wellbeing programs
- Flexible global resources and tools for life's journey
- Generous paid leaves, including paid volunteer time
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global), with a significant presence in London
Founded: 1784, with a rich history in global finance
Company Description:
- BNY Mellon is a leading global financial services company with $50T in assets under custody and administration
- Provides investment management, investment services, wealth management, and banking services to clients worldwide
- Recognized for its strong culture, innovation, and commitment to diversity, equity, and inclusion
Company Specialties:
- Investment Management
- Investment Services
- Wealth Management
- Banking
- Corporate Trust
- Asset Servicing
- Treasury Services
- Wealth Technology
- Central Clearing
- Collateral Management
- Depositary Receipts
- Credit Services
Company Website: www.bnymellon.com
ASSUMPTION: BNY Mellon's extensive global presence and diverse client base offer unique opportunities for professional growth and exposure to various markets.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement
Reporting Structure: This role reports to the Head of EMEA Field Marketing and works closely with various cross-functional teams
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Chance to gain experience working with global teams and clients
- Opportunity to develop skills in data analysis, market research, and program management
ASSUMPTION: This role offers a strong foundation for a career in marketing within the financial services industry, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 240 Greenwich St, New York, NY 10286, US (Global Headquarters), with additional offices in London and other major financial centers
Geographic Context:
- London is a major global financial hub, with a vibrant culture and diverse population
- The City of London, where the office is located, is the historic heart of the UK's financial services industry
- London offers excellent opportunities for networking and professional development in the financial services sector
Work Schedule: Full-time, with flexibility for remote work and potential for overtime during peak periods
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Head of EMEA Field Marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Cultural awareness and adaptability
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume to highlight relevant marketing and program management experience
- Prepare examples of your data analysis and market research skills
- Demonstrate your understanding of the financial services industry and BNY Mellon's business
ATS Keywords: Marketing program, field marketing, performance tracking, data analysis, market research, cross-functional teams, stakeholder engagement, customer insights, digital marketing, email marketing, content creation
ASSUMPTION: BNY Mellon's application process is likely to be competitive, with a focus on identifying candidates with strong technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Inclusion
- Client-centricity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with diverse global teams and clients?
- Do you have a strong attention to detail and a data-driven mindset?
- Are you adaptable and responsive to change in a fast-paced environment?
ASSUMPTION: BNY Mellon values candidates who align with their core values and demonstrate a strong work ethic, commitment to client-centricity, and a willingness to learn and adapt.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to different working styles and cultures across global teams
- Navigating a large, complex organization with multiple stakeholders
- Developing a deep understanding of the financial services industry and BNY Mellon's business
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, problem-solving mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Program Manager or Marketing Coordinator position in other financial services or B2B companies
- However, this role offers the unique opportunity to work with a global financial services leader and gain exposure to a wide range of markets and clients
- Career progression may involve moving into more senior marketing roles or exploring other areas of the business, such as product management or client relationship management
ASSUMPTION: While this role shares similarities with other marketing positions, its global focus and unique context within the financial services industry set it apart.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive growth in a specific geographic market
- Conducting market research and analyzing performance data to inform strategy and improve campaign effectiveness
- Creating and presenting a comprehensive performance report to stakeholders, highlighting key insights and recommendations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BNY Mellon support the professional development and growth of its marketing employees?
- What are the most rewarding and challenging aspects of working in field marketing for BNY Mellon?
- How does BNY Mellon foster a culture of inclusion and diversity within its marketing teams?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BNY Mellon careers portal
- Tailor your resume to highlight relevant marketing and program management experience
- Prepare a cover letter that demonstrates your understanding of the role and your fit with BNY Mellon's culture
- Prepare examples of your data analysis and market research skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
