Senior Associate - Event Marketing

📌 Core Information 🔹 Job Title: Senior Associate - Event Marketing 🔹 Company: Jio Haptik 🔹 Location: Mumbai, Maharashtra, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Event Strategy & Execution: Develop, plan, and execute high-impact events aligning with business objectives. 2. Marketing & Demand Generation: Leverage events to drive lead generation, customer engagement, and brand visibility. 3. Budget Management: Effectively manage event budgets while ensuring optimal ROI and cost control. 4. Content & Thought Leadership: Craft compelling narratives for speaker sessions, panel discussions, and brand activations. 5. Stakeholder & Vendor Management: Coordinate seamlessly with internal teams, speakers, agencies, and vendors for smooth event execution. 6. Analytics & Performance Tracking: Measure and analyze event performance through key metrics such as engagement, lead generation, and conversion rates. 7. Creativity & Innovation: Bring fresh, innovative, and engaging ideas to enhance overall event impact and experience. ASSUMPTION: This role requires a strategic and creative event marketer with a passion for delivering high-impact events that fuel brand visibility, lead generation, and audience engagement. 📋 Key Responsibilities ✅ Event Strategy & Execution: - Strategize, plan, and execute impactful online and offline events that strengthen brand presence and drive lead generation. - Collaborate with internal teams and external partners to ensure smooth event execution. - Manage event budgets and promote events across digital and social channels. ASSUMPTION: The ideal candidate will have a proven track record in event strategy and execution, with a strong understanding of business objectives and marketing strategies. ✅ Marketing & Demand Generation: - Leverage events as a tool for lead generation, customer engagement, and enhancing brand visibility. - Develop and execute marketing campaigns through event channels to drive demand and generate leads. ASSUMPTION: Candidates should have a solid background in demand generation and marketing campaigns through event channels. ✅ Budget Management: - Manage event budgets effectively, ensuring optimal ROI and cost control. - Monitor and analyze event spending to maximize efficiency and impact. ASSUMPTION: Applicants should have proven experience in managing event budgets, with a strong focus on cost-effectiveness and maximizing ROI. ✅ Content & Thought Leadership: - Create compelling narratives for speaker sessions, panel discussions, and brand activations that resonate with target audiences. - Develop thought leadership pieces to position the company as an industry expert. ASSUMPTION: Candidates should possess excellent content development skills, with the ability to create impactful event narratives and thought leadership pieces. ✅ Stakeholder & Vendor Management: - Coordinate seamlessly with internal teams, speakers, agencies, and vendors to ensure smooth event execution. - Build and maintain strong relationships with stakeholders and vendors to facilitate event success. ASSUMPTION: Applicants should have proven experience in handling end-to-end stakeholder and vendor relationships, with a focus on seamless event execution. ✅ Analytics & Performance Tracking: - Measure and analyze event performance through key metrics such as engagement, lead generation, and conversion rates. - Continuously track and optimize event performance to improve future events. ASSUMPTION: Candidates should have proficiency in event analytics and performance measurement, with a focus on lead generation and conversion metrics. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Business, or a related field. Experience: - Minimum of 6+ years of hands-on experience in event marketing, including strategy, planning, and execution of both virtual and physical events. - Strong background in demand generation and marketing campaigns through event channels. - Proven expertise in managing event budgets, ensuring cost-effectiveness and maximizing ROI. - Excellent content development skills, with the ability to create impactful event narratives and thought leadership pieces. - Proven experience in handling end-to-end stakeholder and vendor relationships. - Proficiency in event analytics and performance measurement, with a focus on lead generation and conversion metrics. Required Skills: - Event Strategy & Execution - Marketing & Demand Generation - Budget Management - Content & Thought Leadership - Stakeholder & Vendor Management - Analytics & Performance Tracking - Creativity & Innovation - Digital & Social Media Promotions Preferred Skills: - Strong communication, collaboration, and project management skills. ASSUMPTION: While we expect candidates to have done most of the listed requirements, we understand that no one is perfect. We value individuals who can make a credible case for their qualifications and are ready for the challenge of adding new skills to their resume. 💰 Compensation & Benefits Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on industry standards for a Senior Associate role in Mumbai, India) Benefits: - Competitive health, dental, and vision insurance - Generous leave policy (25 days/year) - Retirement plan with company matching - Employee stock options (ESOP) for long-term employees - Professional development opportunities and training - Flexible work arrangements (hybrid/remote options for eligible roles) - A dynamic, supportive work environment with a strong focus on employee growth and development Working Hours: 40 hours/week, with flexible work arrangements available for eligible roles ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Associate role in Mumbai, India. The actual salary may vary depending on the candidate's qualifications, experience, and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Artificial Intelligence (AI) and Conversational AI solutions Company Size: Medium (201-500 employees) Founded: 2013, in Mumbai, India Company Description: Jio Haptik is a pioneer in AI-powered innovation, processing 10B+ conversations and 10M+ transactions across 10+ channels and in 135 languages for 500+ enterprises. Today, it’s helping brands make the transition to Generative AI and unlock end-to-end customer experience at scale. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMEs to solve for their customers’ biggest pain points. The company is a Category Leader across platforms including Gartner, G2, Opus Research & more. “Tech Startup of the Year” in the AI category and gold medal for “Best Chat & Conversational Bot” are two of Haptik’s recent awards & recognitions. Its prominent clients include Jio, Paytm, Adani, Paisabazaar, Puma & Whirlpool. Company Specialties: - AI and Machine Learning - Conversational AI - Chatbots and Virtual Assistants - Customer Experience Suite - Customer Support - WhatsApp Marketing - WhatsApp CRM - Generative Artificial Intelligence Company Website: 📊 Role Analysis Career Level: Mid-Senior (5-10 years of experience) Reporting Structure: This role reports directly to the Head of Events or a similar senior-level position within the marketing department. Work Arrangement: On-site, with flexible work arrangements available for eligible roles Growth Opportunities: - Opportunities for career progression within the marketing department or related fields. - Potential to take on additional responsibilities and grow into a leadership role as the company expands. ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the marketing department or related fields. 🌍 Location & Work Environment Office Type: On-site, with a hybrid/remote work arrangement available for eligible roles Office Location(s): Mumbai, Maharashtra, India Geographic Context: - Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India, with a population of over 18 million people. - The city is known for its diverse culture, vibrant food scene, and bustling business environment. - Mumbai is a major financial hub and the headquarters of several major Indian corporations. Work Schedule: - Standard work hours are typically from 9:00 AM to 6:00 PM, with flexibility available for eligible roles. - The work schedule may vary depending on the specific needs of the role and the company's projects. ASSUMPTION: Mumbai offers a dynamic work environment with a wide range of cultural, culinary, and entertainment options. The city's business ecosystem provides ample opportunities for professional growth and networking. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal or LinkedIn. 2. Phone or video screening with the HR department to assess cultural fit and basic qualifications. 3. In-depth phone or video interview with the hiring manager or a senior team member to discuss the role's responsibilities, required skills, and the candidate's fit for the position. 4. Final on-site or virtual interview with senior leadership to assess the candidate's strategic thinking, problem-solving skills, and cultural fit. Key Assessment Areas: 1. Event strategy and execution, with a focus on the candidate's ability to develop, plan, and execute high-impact events. 2. Marketing and demand generation, assessing the candidate's understanding of event-driven lead generation and customer engagement strategies. 3. Budget management, evaluating the candidate's ability to manage event budgets effectively and maximize ROI. 4. Content development, assessing the candidate's skills in creating compelling narratives and thought leadership pieces. 5. Stakeholder and vendor management, examining the candidate's experience in coordinating with internal teams, speakers, agencies, and vendors. 6. Analytics and performance tracking, evaluating the candidate's proficiency in measuring and analyzing event performance metrics. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant event marketing experience, skills, and achievements. 2. Prepare for behavioral interview questions that focus on your event planning, execution, and problem-solving skills. 3. Research the company and the role to demonstrate your understanding of the company's mission, values, and culture. 4. Practice common interview questions and brush up on your knowledge of industry trends and best practices in event marketing. ATS Keywords: Event Strategy, Event Planning, Event Execution, Marketing, Lead Generation, Budget Management, Content Development, Stakeholder Management, Vendor Management, Event Analytics, Performance Tracking, Creativity, Innovation, Digital Marketing, Social Media Promotions, Event Marketing, Brand Activations, Thought Leadership, Event Management, Event Coordination, Event Budgeting, Event Performance, Event Metrics, Event Lead Generation, Event Conversion, Event Engagement, Event ROI, Event Cost Control, Event Strategy & Execution, Marketing & Demand Generation, Budget Management, Content & Thought Leadership, Stakeholder & Vendor Management, Analytics & Performance Tracking, Creativity & Innovation, Digital & Social Media Promotions ASSUMPTION: Applicants should focus on demonstrating their relevant event marketing experience, skills, and achievements throughout the application and interview process. Tailoring their resume and cover letter to the specific role and company will help them stand out among other candidates. 🛠️ Tools & Technologies - Event management platforms (e.g., Eventbrite, Bizzabo, Cvent) - Marketing automation tools (e.g., HubSpot, Marketo, Pardot) - Social media management tools (e.g., Hootsuite, Buffer, Sprout Social) - Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Familiarity with industry-standard event management, marketing automation, and analytics tools is essential for this role. Applicants should highlight their proficiency in these tools throughout the application and interview process. 👔 Cultural Fit Considerations Company Values: - Honesty: Haptik values transparency and open communication, fostering a culture of trust and integrity. - Ownership: Employees are encouraged to take ownership of their work and contribute to the company's success. - Perseverance: Haptik expects its employees to be resilient and persistent in the face of challenges and setbacks. - Communication: Effective communication is crucial for collaboration and driving results within the company. - Impact: Haptik focuses on creating a significant and lasting impact on its customers, partners, and the broader AI industry. - Curiosity: The company values curiosity and continuous learning, encouraging employees to explore new ideas and technologies. - Courage: Haptik expects its employees to be courageous in taking on new challenges and driving innovation. - Agility: The company values adaptability and the ability to pivot quickly in response to changing market conditions. - Selflessness: Haptik encourages its employees to prioritize the success of the team and the company over individual goals. Work Style: - The company values a dynamic, fast-paced work environment with a strong focus on collaboration, innovation, and continuous learning. - Haptik encourages its employees to take initiative, be proactive, and think creatively to solve problems and drive results. - The company values a culture of open communication, feedback, and continuous improvement, with a strong emphasis on employee growth and development. Self-Assessment Questions: 1. How do you align with Haptik's values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility, and selflessness? 2. Describe your preferred work style and how it fits with Haptik's dynamic, collaborative, and innovative culture. 3. How do you approach continuous learning and staying up-to-date with industry trends and best practices in event marketing? ASSUMPTION: Applicants should carefully consider how their personal values, work style, and approach to continuous learning align with Haptik's company culture and values. Demonstrating a strong fit with the company's culture will enhance their chances of success in the application and interview process. ⚠️ Potential Challenges 1. Challenges specific to this role: * Managing multiple events simultaneously, requiring strong organizational skills and attention to detail. * Balancing event planning and execution with day-to-day marketing tasks and responsibilities. * Adapting to changing event requirements and priorities, with a focus on flexibility and adaptability. 2. Challenges specific to the company/industry: * Keeping up with the latest trends and technologies in AI and event marketing. * Navigating a fast-paced, dynamic work environment with a strong focus on innovation and continuous learning. * Collaborating effectively with cross-functional teams, including product, engineering, and sales departments. 3. Challenges specific to the work arrangement: * Adapting to a hybrid or remote work environment, with a focus on maintaining productivity and communication in a virtual setting. * Balancing work-life integration in a fast-paced, demanding role. 4. Challenges specific to the location: * Navigating Mumbai's busy and sometimes chaotic urban environment, with a focus on time management and efficiency. * Adapting to the city's diverse cultural landscape, with a focus on cultural sensitivity and awareness. ASSUMPTION: Applicants should be aware of the potential challenges specific to this role, the company, the industry, and the work arrangement. Demonstrating their ability to overcome these challenges and thrive in a dynamic, fast-paced environment will enhance their chances of success in the application and interview process. 📈 Similar Roles Comparison 1. How this role differs from related positions: * This role focuses specifically on event marketing, with a strong emphasis on strategy, planning, and execution. * Related roles, such as Marketing Manager or Demand Generation Specialist, may have broader responsibilities that include event marketing as one aspect of their overall marketing strategy. 2. Industry-specific context: * Event marketing in the AI industry requires a strong understanding of AI technologies, their applications, and the target audience for AI solutions. * Applicants should have a solid grasp of AI trends, use cases, and the competitive landscape to effectively market AI events and drive lead generation. 3. Career path comparison: * This role offers a clear path for career progression within the marketing department or related fields, with opportunities for growth into leadership positions as the company expands. * Related roles may offer similar career growth opportunities, depending on the specific company structure and marketing department organization. ASSUMPTION: Applicants should research industry-specific trends, use cases, and competitive landscapes to demonstrate their understanding of AI event marketing and its unique requirements. Highlighting their relevant experience and skills in AI event marketing will enhance their chances of success in the application and interview process. 📝 Sample Projects 1. Project example specific to this role: * Developing and executing a comprehensive event strategy for a major AI conference, including speaker selection, content development, vendor management, and on-site logistics. * Measuring and analyzing event performance metrics to optimize future events and drive lead generation. 2. Project example specific to the industry: * Creating targeted marketing campaigns for AI events, leveraging AI technologies to personalize content and enhance audience engagement. * Collaborating with AI product teams to develop thought leadership content and drive brand awareness. 3. Project example specific to reported responsibilities: * Managing event budgets, ensuring optimal ROI and cost control through strategic planning and vendor negotiation. * Developing and executing event analytics strategies to track and optimize event performance metrics. ASSUMPTION: Applicants should provide specific examples of their event marketing experience, highlighting their ability to develop, plan, and execute successful events that drive lead generation and brand awareness. Demonstrating their understanding of AI event marketing trends and best practices will enhance their chances of success in the application and interview process. ❓ Key Questions to Ask During Interview 1. Question specific to role responsibilities: * Can you describe the most challenging event you've planned and executed, and how you overcame any obstacles you faced? * How do you approach managing multiple events simultaneously, and ensuring each event receives the attention it deserves? 2. Question specific to team structure: * How do you collaborate with internal teams, speakers, agencies, and vendors to ensure smooth event execution? * Can you provide an example of a time when you had to manage a difficult stakeholder, and how you handled the situation? 3. Question specific to company culture: * How do you align with Haptik's values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility, and selflessness? * Can you describe a time when you demonstrated one or more of these values in a professional setting? 4. Question specific to growth opportunities: * What opportunities do you see for career growth and development within the marketing department or related fields at Haptik? * How do you plan to take advantage of these opportunities to advance your career and contribute to the company's success? ASSUMPTION: Applicants should prepare thoughtful and insightful responses to these interview questions, demonstrating their understanding of the role's responsibilities, the company's culture, and their own career goals and aspirations. Tailoring their responses to the specific role and company will enhance their chances of success in the interview process. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://haptik.freshteam.com/jobs/47QenM_b-9vR/senior-associate-event-marketing). 2. Tailor your resume and cover letter to highlight your relevant event marketing experience, skills, and achievements. 3. Prepare for behavioral interview questions that focus on your event planning, execution, and problem-solving skills. 4. Research the company and the role to demonstrate your understanding of the company's mission, values, and culture. 5. Practice common interview questions and brush up on your knowledge of industry trends and best practices in event marketing. 6. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.