Senior Associate, Paid Search

📌 Core Information

🔹 Job Title: Senior Associate, Paid Search

🔹 Company: Omnicom Media Group US H&S

🔹 Location: New York, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Managing paid search campaigns and day-to-day activities
• Conducting data analysis to identify optimization opportunities
• Monitoring account performance and making necessary adjustments
• Creating paid search keyword and ad copy
• Supporting team members and contributing to a positive team dynamic

ASSUMPTION: This role requires a balance of technical skills in paid search management and data analysis, as well as strong communication and organizational skills to manage multiple tasks and deadlines effectively.

📋 Key Responsibilities

✅ Manage paid search campaigns, oversee day-to-day activities, and provide updates to the team

✅ Support the team in monthly billing and reconciliation process and protocols

✅ Conduct analysis of search query data to identify optimization opportunities and make recommendations

✅ Monitor account performance, identify trends, and make necessary adjustments

✅ Lead the creation of paid search keyword and ad copy creation

✅ Support team members by training and mentoring junior team members and providing guidance and support as needed

✅ Contribute to reporting by assisting in the creation and analysis of performance reports

✅ Act as a quality assurance check for the account and excel workbooks

ASSUMPTION: The role requires a strong understanding of paid search marketing, data analysis, and campaign optimization to ensure successful management of campaigns and achievement of team goals.

🎯 Required Qualifications

Education: Relevant post-secondary education, training, or equivalent experience

Experience: Minimum 2+ years relevant paid search management experience

Required Skills:

• Hand-on keyboard experience with Google Ads, Microsoft Ads
• Hand-on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Proficient in Microsoft office software, most importantly Excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• Results-driven professional with a passion for learning and a desire to succeed in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills

Preferred Skills:

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• AI Powered Performance Ads

ASSUMPTION: Candidates should have a solid foundation in paid search management, data analysis, and campaign optimization, as well as strong communication and organizational skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $65,000 USD (This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.)

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation Days
• Sick Days
• Personal Days
• Paid Parental Leave
• Paid Medical Leave
• STD/LTD Insurance Benefits

Working Hours: Full-time, 40 hours per week (Hybrid: 3 days in-office, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the candidate's experience, qualifications, and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2016 (7 years ago)

Company Description:

• Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.
• Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet.
• Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories.

Company Specialties:

• Market & Customer Insight
• Marketing ROI evaluation
• Customer Relationship Marketing (CRM)
• Content
• Social Media Strategy
• Digital Marketing
• Multicultural
• Shopper Marketing
• Search/SEO/PPC
• Media Planning
• Media Buying
• Analytics
• and Marketing Technology

Company Website: http://www.hearts-science.com

ASSUMPTION: Hearts & Science is a well-established advertising agency with a strong focus on data-driven marketing and a global presence, offering a wide range of services to leading brands across various industries.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Paid Search Team Lead or Manager.

Work Arrangement: Hybrid (3 days in-office, 2 days remote) with flexibility to align with team needs and potential adjustments based on business needs.

Growth Opportunities:

• Progression to a Senior Associate or Manager role within the Paid Search team
• Expansion into other areas of digital marketing or media planning/buying
• Potential opportunities to work on larger, more complex campaigns or accounts

ASSUMPTION: This role offers opportunities for career growth and development within the Paid Search team and potentially across other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, 2 days remote)

Office Location(s): 195 Broadway, 8th Floor, New York, NY 10007, US

Geographic Context:

• New York, NY is a major global city with a diverse population and a thriving business environment.
• The office is located in the heart of downtown Manhattan, offering easy access to public transportation, dining, and entertainment options.
• The cost of living in New York is generally higher than in other major cities in the United States.

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth phone or video interview with the Paid Search Team Lead or Manager
• Final in-person or video interview with the hiring manager and/or other team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Technical skills in paid search management and data analysis
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values
• Adaptability and willingness to learn and grow in the role

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of paid search marketing and data analysis in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Show enthusiasm for the role and the company's mission and values
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Bid Management, Data Analysis, Campaign Optimization, A/B Testing, Communication, Organization, Teamwork, Learning, Adaptability

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Bid management platforms (e.g., Marin, SA360, or SKAI)
• Microsoft Office Suite (Excel)
• AI buying agents (e.g., Google/Bing Performance Max & Scripts)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their experience with these platforms in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Innovation and continuous learning
• Client-centric approach
• Integrity and accountability

Work Style:

• Fast-paced and dynamic environment
• Cross-functional team collaboration
• Results-driven and performance-focused
• Opportunities for professional growth and development
• Flexible work arrangements (hybrid remote/in-office)

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong client-centric mindset and a passion for delivering results?
• Are you committed to continuous learning and professional development?
• Do you prefer a hybrid remote/in-office work arrangement, and are you comfortable with flexibility based on business needs?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Keeping up with industry trends and new tools/technologies
• Adapting to changes in the work environment (e.g., hybrid remote/in-office arrangements)
• Working with diverse teams and clients, requiring strong communication and interpersonal skills
• Potential challenges in managing up or down the organizational hierarchy (depending on the specific role and team structure)

ASSUMPTION: These potential challenges require strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to other Paid Search Manager or Senior Associate roles in advertising agencies, but may have more focus on data analysis and campaign optimization.
• Compared to other roles in the industry, this position may offer more opportunities for growth and development within the Paid Search team and potentially across other areas of the business.
• Career paths for this role may include progression to a Senior Associate or Manager role within the Paid Search team or expansion into other areas of digital marketing or media planning/buying.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and implementing a comprehensive paid search strategy for a new client, including keyword research, ad copy creation, and bid management
• Conducting a thorough analysis of an existing paid search campaign to identify optimization opportunities and make data-driven recommendations for improvement
• Managing a large-scale paid search campaign for an established client, overseeing day-to-day activities, and ensuring campaign goals are met

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall team structure and reporting lines?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
• What opportunities are there for professional growth and development within the Paid Search team and the broader organization?
• How does the company support work-life balance, and what resources are available to employees to maintain a healthy work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the work environment and your potential career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Show enthusiasm for the role and the company's mission and values
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.