Senior Associate Product Marketer

📌 Core Information

🔹 Job Title: Senior Associate Product Marketer

🔹 Company: AAA

🔹 Location: Walnut Creek, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and management of product marketing
• Development and execution of annual marketing plans
• Competitive intelligence and analysis
• Budget management and project coordination
• Cross-functional team collaboration and vendor management

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Own Product P&L and manage key business KPIs to accomplish strategic goals

✅ Develop and execute annual marketing plans, including business analytics, communication, digital, and social media strategies

✅ Monitor competitor activities, including pricing, promotion, new product launches, and advertising

✅ Manage marketing budget, including budget tracker, PO's, and invoicing

✅ Perform ad-hoc projects as needed to support the Product Marketing Manager

✅ Guide advertising agencies and production vendors to execute communication plans, assist in vendor negotiations and selection, and prepare materials with creative agencies

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: College degree (MBA or Master's preferred)

Experience: 4-6 years of related work experience, with a focus on retail or consumer packaged goods

Required Skills:

• Strategic leadership skills
• General management with P&L experience
• Proficient in financial and analytical thinking and analyses
• Effective communication, presentation, and negotiation skills
• Proven cross-functional manager, team influencer, and problem solver

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: Candidates with experience in marketing analytics, project management, and cross-functional team leadership will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $129,223 - $193,834 (midpoint: $161,528)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on AAA services and products

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: AAA is a nonprofit organization focused on transportation, automotive, travel, financial services, insurance, safety, advocacy, and discounts. They serve over 64 million members.

Company Size: AAA has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: AAA was founded in 1902 and has since grown to become a leading provider of roadside assistance, travel services, and insurance products.

Company Description:

• AAA offers a wide range of services, including roadside assistance, auto, home, and life insurance, banking, travel planning, and member discounts.
• They are committed to improving road safety through advocacy, education, and research.
• AAA fosters a culture of innovation, collaboration, and continuous improvement.

Company Specialties:

• Transportation and automotive services
• Travel planning and discounts
• Financial services and insurance
• Safety and advocacy

Company Website: http://www.AAA.com

ASSUMPTION: AAA's extensive service offerings and large membership base provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior associate level, indicating significant experience and responsibility.

Reporting Structure: The Senior Associate Product Marketer will report directly to the Product Marketing Manager.

Work Arrangement: This role is on-site, with the primary office location in Walnut Creek, California.

Growth Opportunities:

• Potential advancement to a Product Marketing Manager role
• Expansion into other areas of marketing or related fields
• Increased responsibility and leadership opportunities within the team

ASSUMPTION: This role offers strong potential for career growth and development within AAA's marketing department.

🌍 Location & Work Environment

Office Type: AAA's Walnut Creek office is a modern, collaborative workspace with on-site amenities.

Office Location(s): 1225 Freeport Pkwy, Coppell, TX 75019, US

Geographic Context:

• Walnut Creek is a suburban city in the San Francisco Bay Area, offering a mix of urban and outdoor living.
• The office is conveniently located near public transportation and major highways.
• The area has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs.

ASSUMPTION: The Walnut Creek office provides a comfortable and collaborative work environment, with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Product Marketing Manager

Key Assessment Areas:

• Strategic thinking and problem-solving
• Analytical skills and data interpretation
• Communication and presentation skills
• Cross-functional team collaboration

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Prepare for behavioral and situational interview questions focusing on leadership, problem-solving, and teamwork
• Research AAA's services, mission, and values to demonstrate your fit with the organization

ATS Keywords: Product marketing, strategic planning, competitive analysis, budget management, project coordination, cross-functional teamwork, vendor management, marketing strategy, business analytics, communication planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, analytical skills, and ability to work effectively with various teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis software (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Microsoft Office, Slack)

ASSUMPTION: Familiarity with marketing automation tools and data analysis software will be particularly useful in this role.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex information to make strategic decisions?
• Are you an effective communicator and collaborator, able to work well with diverse teams?
• Do you have a proven track record of achieving results and driving growth in a dynamic and changing environment?

ASSUMPTION: Candidates who align with AAA's core values and work style will be well-suited for this role and the organization's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to changes in the market and competitive landscape
• Collaborating effectively with cross-functional teams and vendors
• Balancing strategic planning with day-to-day project management

ASSUMPTION: Successful candidates will be able to manage their time effectively, adapt to change, and work well with others to overcome these challenges.

📈 Similar Roles Comparison

• Compared to a Product Marketing Manager role, this position has less overall responsibility but offers opportunities for growth and development
• In the broader marketing industry, this role is similar to a Senior Marketing Associate or Marketing Coordinator position, with a focus on product marketing
• Career progression could lead to roles such as Senior Product Marketing Manager, Director of Product Marketing, or other senior marketing leadership positions

ASSUMPTION: This role provides a unique opportunity to gain experience in product marketing and develop skills in strategic planning, data analysis, and cross-functional teamwork.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new product launch
• Conducting competitive analysis and market research to inform strategic decision-making
• Managing the marketing budget and ensuring project milestones are met on time and within budget

ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Senior Associate Product Marketer role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the organization?
• What are the key priorities for this role in the first 90 days?
• How does the team collaborate and support each other to achieve success?
• What opportunities are there for professional development and growth within the team and the organization?
• How does AAA approach innovation and staying competitive in the market?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching AAA's services, mission, and values, and practicing your responses to behavioral and situational interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.