Senior B2B Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior B2B Product Marketing Manager

🔹 Company: VEED.IO

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing the go-to-market strategy for VEED's product portfolio for Teams.
• Working closely with the Product, Sales, and Strategy teams.
• Overseeing strategic account acquisition at different user journey stages.
• Collaborating with cross-functional marketing and sales teams.

ASSUMPTION: This role requires both strategic and tactical oversight due to its seniority, necessitating a profound understanding of both market dynamics and internal product strengths.

📋 Key Responsibilities

✅ Define core messaging and positioning for VEED's products aimed at Teams.

✅ Conduct in-depth market research for user behavior insights.

✅ Develop comprehensive go-to-market strategies and product launch plans.

✅ Lead the creation of sales enablement and marketing materials.

✅ Collaborate with cross-functional teams to foster alignment and synergy.

✅ Monitor and report on the effectiveness of product marketing initiatives.

ASSUMPTION: Assumes responsibilities will demand collaboration across tiers to ensure seamless integration of marketing strategies and product offerings.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in product marketing with B2B SaaS or PLG environments.

Required Skills:

• Product Marketing
• B2B Marketing
• Market Research
• Go-To-Market Strategy

Preferred Skills:

• Familiarity with HubSpot
• Experience with AI-powered marketing tools

ASSUMPTION: This listing assumes candidates will have a strong technical marketing acumen aligning with digital and traditional marketing necessities.

💰 Compensation & Benefits

Salary Range: Competitive within the industry

Benefits:

• Monthly subsidy program for personal needs
• Unlimited paid holidays
• Mental health benefits through Spill

Working Hours: 40 hours per week with hybrid flexibility

ASSUMPTION: Compensation package is designed to attract top talent by offering a suite of flexible and supportive benefits tailored to diverse employee lifestyles.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media, emphasizing innovation in video content creation

Company Size: 51-200 employees, fostering a collaborative, agile work environment

Founded: 2018

Company Description:

• AI-powered platform for easy video creation.
• Attracted millions of creators and notable global companies.
• Supported by Sequoia, indicating strong financial backing and growth potential.

Company Specialties:

• Video Editing
• AI-based Tools
• Innovative Video Solutions

Company Website: https://www.veed.io

ASSUMPTION: The company's rapid growth and backing demonstrate a secure and promising work environment.

📊 Role Analysis

Career Level: Senior management with strategic oversight responsibilities

Reporting Structure: Reports to the Director of Enterprise Marketing

Work Arrangement: Hybrid model, with flexibility for one in-office day per week

Growth Opportunities:

• Leadership development within a high-growth company.
• Opportunities to influence the strategic direction of product offerings.
• Potential for career-defining projects and initiatives.

ASSUMPTION: Given the dynamic nature of the company, opportunities for professional development and advancement are abundant.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces encouraging innovation

Office Location(s): 2-20 Scrutton Street, London, England

Geographic Context:

• Located in the vibrant city of London, a global business hub.
• Close to key transport links, aiding commute and business travel.
• Cultural and professional diversity, typical to metropolitan environments.

Work Schedule: Standard 40-hour workweek with flexible setup.

ASSUMPTION: The work environment is designed to support both professional and personal growth by balancing in-office and remote work benefits.

💼 Interview & Application Insights

Typical Process:

• Initial application screening for skills and experience alignment.
• First-round interviews focusing on technical and industry expertise.
• Further interviews with cross-functional team assessments.

Key Assessment Areas:

• Product marketing knowledge and experience.
• Strategic thinking and market insight accuracy.
• Interpersonal and cross-functional collaboration skills.

Application Tips:

• Highlight experience with B2B SaaS and growth strategies.
• Emphasize skills in AI tools and data-driven marketing decisions.
• Convey strong leadership and effective communication skills.

ATS Keywords: B2B, Product Marketing, SaaS, Sales Enablement, Market Research, Go-To-Market Strategy

ASSUMPTION: VEED.IO's robust interview process focuses heavily on technical and industry-specific proficiencies. Candidates should prepare to showcase their direct impact on marketing outcomes.

🛠️ Tools & Technologies

• HubSpot
• AI-powered marketing tools
• Collaborative platforms (e.g., Slack, Asana)

ASSUMPTION: Candidates are expected to possess proficiency in these tools, reflecting the tech-centric approach of the company.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accessibility

Work Style:

• Flexible and adaptable to change
• Highly collaborative and team-oriented
• Driven by results and strategic outcomes

Self-Assessment Questions:

• How do you handle strategic product launches?
• Can you provide examples of successful B2B marketing campaigns you've led?
• How do you approach cross-departmental collaboration?

ASSUMPTION: Candidates should thrive in a fast-paced, innovative environment and should be committed to fostering a culture that mirrors these values.

⚠️ Potential Challenges

• Managing cross-functional expectations and objectives.
• Aligning product positions with rapid market changes.
• Navigating growth in a dynamic and evolving market space.
• Ensuring continuous alignment between sales and marketing objectives.

ASSUMPTION: Challenges are typical of high-growth environments and require proactive solutions and strategic oversight.

📈 Similar Roles Comparison

• Difference in scope and responsibility compared to mid-tier marketing roles.
• Greater emphasis on strategy over tactical execution in other roles.
• Expectations for leadership and impact higher than standard marketing management roles.

ASSUMPTION: As a senior position, this role necessitates a level of leadership and strategic insight greater than many similar listings.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch.
• Creating high-impact sales enablement materials.
• Leading cross-functional team initiatives aimed at market expansion.

ASSUMPTION: Projects will demand a strategic focus and an ability to manage diverse and complex stakeholder requirements.

❓ Key Questions to Ask During Interview

• What is VEED.IO's vision for product expansion?
• How does VEED.IO support career growth and development?
• Can you describe a typical day in this role?
• What metrics are used to evaluate success in this position?
• How have recent market trends influenced VEED.IO's product strategy?

ASSUMPTION: Candidates should demonstrate a keen interest in strategic development and how it shapes business outcomes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights relevant experience and key skills.
• Include a cover letter detailing strategic successes and challenges overcome.
• Gather references that can speak to your leadership and strategic abilities.
• Be ready for a multi-step interview process emphasizing technical and strategic competencies.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.