📌 Core Information
🔹 Job Title: Senior Brand and Marketing Manager
🔹 Company: Second Harvest of Silicon Valley
🔹 Location: San Jose, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Leading brand management and creative direction across all channels
- Overseeing advertising campaign management and digital marketing efforts
- Collaborating with cross-functional teams to ensure brand consistency
- Playing a key role in branding and storytelling in the new headquarters
- Managing and mentoring direct reports to foster a culture of creativity and excellence
ASSUMPTION: This role requires a strategic, creative, and experienced brand and marketing leader who thrives in collaborative environments and brings deep knowledge of nonprofit marketing.
📋 Key Responsibilities
✅ Brand Leadership & Creative Direction:
- Serve as a brand champion across the organization
- Oversee the development and production of creative assets
- Partner with the Senior Manager of Communications to align brand visuals with voice and tone
✅ Advertising Campaign Management:
- Oversee multi-channel advertising strategy and guide campaign development and execution
- Analyze performance using data and insights, balancing strategic alignment with organizational goals
✅ Digital Marketing Oversight:
- Lead digital marketing efforts in coordination with a skilled team
- Oversee website strategy and optimization, content coordination, UX improvements, and SEO
- Ensure digital platforms align with broader brand and engagement strategies
- Supervise digital asset management and support digital accessibility best practices
✅ Cross-Functional Collaboration:
- Work in close partnership with communications, development, internal teams, and external vendors
- Collaborate with the Sr. Communications Manager and Social Media Manager to ensure visual and message alignment with brand personality and reach across platforms
✅ Branding & Storytelling in New Headquarters:
- Play a key collaborative role in the branding, signage, wayfinding, and immersive storytelling elements in the design of Second Harvest’s new home
- Collaborate with architects, designers, and internal teams to bring the brand to life in the built environment
✅ Team Management & Leadership:
- Manage and mentor direct reports, fostering a culture of creativity, excellence, and collaboration
- Provide clear direction, feedback, and professional development support
- Champion best practices in brand execution, asset production, and digital implementation
ASSUMPTION: This role requires strong leadership, communication, and project management skills to manage direct reports and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of progressive experience in marketing, brand, or creative leadership, preferably in a nonprofit or mission-driven organization
Required Skills:
- Strong expertise in brand management, marketing strategy, visual storytelling, and digital campaigns
- Experience managing people and collaborating across departments
- Demonstrated success in leading creative initiatives and developing integrated marketing campaigns
- Excellent communication and project management skills
- Passion for community impact and social good
Preferred Skills:
- Experience with environmental or experiential branding, especially related to physical spaces or buildings
- Bilingual or multicultural communication experience is a plus
- Experience working in close alignment with the Communications and PR team
- Successful collaboration with external vendors, designers, and agencies
- Experience with platforms such as Salesforce and HubSpot, with a focus on optimizing campaigns, leveraging data insights, and collaborating across teams
ASSUMPTION: Candidates with experience in nonprofit marketing and a passion for community impact are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $134,216 - $181,587 per year
Benefits:
- Health Benefits
- 4-5 weeks of Flexible Time Off (vacation and sick)
- Eleven paid holidays
- Retirement plan
Working Hours: Full-time, exempt. 40 hours/week, with some evening and weekend work as necessary
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the nonprofit sector in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Nonprofit Organizations
Company Size: 201-500 employees
Founded: 1974
Company Description:
- Second Harvest of Silicon Valley is one of the largest food banks in the nation and a trusted nonprofit leader in ending local hunger
- The organization distributes nutritious groceries through a network of nearly 400 partners at drive-thru and walk-up sites across Santa Clara and San Mateo counties
- Due to the prohibitively expensive cost of living in Silicon Valley, the economic downturn caused by the COVID-19 pandemic, and the rise in inflation, Second Harvest is now serving an average of about 500,000 people every month
- Second Harvest also connects people to federal nutrition programs and other food resources, and advocates for anti-hunger policies on the local, state, and national levels
Company Specialties:
- Ending local hunger
- Distributing nutritious groceries
- Connecting people to federal nutrition programs
- Advocating for anti-hunger policies
Company Website: http://www.shfb.org
ASSUMPTION: Second Harvest of Silicon Valley is a well-established nonprofit organization with a significant impact on the local community, focusing on ending hunger and providing essential resources to those in need.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and leadership opportunities
Reporting Structure: Reports directly to the Director of Marketing and Communications
Work Arrangement: Hybrid (on-site and remote work, with specifics depending on department needs)
Growth Opportunities:
- Potential to grow within the marketing and communications department as the organization expands
- Opportunities to take on additional responsibilities and leadership roles as the organization's impact and reach continue to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's mission and brand.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Second Harvest of Silicon Valley, Cypress Center, 4001 North 1st Street, San Jose, CA 95134
Geographic Context:
- San Jose, California, is located in the heart of Silicon Valley, with a diverse population and a thriving tech industry
- The cost of living in San Jose is high, with median home prices exceeding $1.5 million and median rents around $3,000 per month
- The city offers a mix of urban and suburban environments, with numerous parks, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, exempt. 40 hours/week, with some evening and weekend work as necessary
ASSUMPTION: The hybrid work arrangement allows for flexibility in balancing work and personal responsibilities, while the San Jose location offers a dynamic and diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with the Director of Marketing and Communications and/or other senior leaders
- Background and reference checks
Key Assessment Areas:
- Brand management and creative direction skills
- Advertising campaign management and digital marketing expertise
- Cross-functional collaboration and team leadership abilities
- Alignment with Second Harvest's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for community impact and social good in your application materials
- Prepare for behavioral interview questions that focus on your leadership, communication, and project management skills
- Be ready to discuss your experience with brand management, advertising campaigns, and digital marketing strategies
ATS Keywords: Brand Management, Marketing Strategy, Visual Storytelling, Digital Campaigns, Project Management, Creative Leadership, Collaboration, Data Analysis, Team Management, Community Impact, Nonprofit Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and passion for the organization's mission.
🛠 Cultural Fit Considerations
Company Values:
- Commitment to ending hunger in the community
- Collaboration and teamwork
- Innovation and continuous improvement
- Accountability and stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Committed to the organization's mission and values
Self-Assessment Questions:
- How do you align with Second Harvest's commitment to ending hunger in the community?
- Describe a time when you had to adapt to significant change or uncertainty in a project or work environment?
- How do you ensure that your work is data-driven and results-focused?
- How do you demonstrate accountability and stewardship in your role?
ASSUMPTION: Candidates who share Second Harvest's commitment to ending hunger, embrace a collaborative work style, and demonstrate adaptability, data-driven decision-making, and accountability will be strong fits for this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds in a fast-paced, dynamic environment
- Balancing multiple projects and priorities with tight deadlines
- Adapting to changes in the organization's structure, priorities, or resources
- Working with limited budgets and resources to maximize impact
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and pivot in a changing environment.
📈 Similar Roles Comparison
- This role is unique in its focus on branding and storytelling in a new headquarters, as well as its emphasis on community impact and social good
- Compared to related roles in the nonprofit sector, this position offers a broader scope of responsibilities and a greater emphasis on brand management and creative direction
- Career paths for this role may include advancing to a Director or Vice President of Marketing and Communications, or transitioning to a Chief Marketing Officer or similar executive role
ASSUMPTION: This role offers a unique blend of branding, marketing, and community impact responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive brand strategy and visual identity for a new headquarters
- Launching a successful advertising campaign to raise awareness and funds for a specific program or initiative
- Optimizing the organization's website to improve user experience and drive engagement
- Managing a team to create and implement immersive storytelling elements in the new headquarters
ASSUMPTION: These projects demonstrate the candidate's ability to lead complex, multifaceted initiatives that align with the organization's mission and goals.
❓ Key Questions to Ask During Interview
- Can you describe the organization's long-term vision for its new headquarters and how this role contributes to that vision?
- How does the marketing and communications team collaborate with other departments to ensure consistent branding and messaging across all touchpoints?
- What are the most significant challenges facing the organization in the next 1-3 years, and how can this role help address them?
- How does the organization support the professional development and growth of its employees, particularly in the marketing and communications department?
- What are the key performance indicators (KPIs) used to measure the success of marketing and advertising campaigns, and how are they tracked and reported?
ASSUMPTION: These questions help the candidate understand the organization's priorities, culture, and expectations for this role, as well as the opportunity for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=268031&clientkey=7025A1FF02284D70EF00BB4F2882FF7D
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, communication, and project management skills
- Be ready to discuss your experience with brand management, advertising campaigns, and digital marketing strategies
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
