Senior Brand Communications & Lifecycle Manager

📌 Core Information

🔹 Job Title: Senior Brand Communications & Lifecycle Manager

🔹 Company: Insurancemarket

🔹 Location: Αθήνα, Αττική (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Insurance, Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand communication strategies for both product and employer branding
• Crafting compelling narratives and messaging frameworks across channels
• Collaborating with cross-functional teams to ensure brand alignment
• Owning the end-to-end customer lifecycle journey and executing CRM campaigns

ASSUMPTION: This role requires a strategic and hands-on individual with a strong background in brand communications, product marketing, and CRM. Experience in fintech, insurance, or other customer-centric digital platforms is a plus.

📋 Key Responsibilities

✅ Brand & Product Storytelling

• Develop and execute brand communication strategies for both product and employer branding
• Craft compelling narratives and messaging frameworks across channels (web, social, campaigns, PR)
• Collaborate with Product, Sales, and People teams to ensure brand alignment

✅ Customer Lifecycle & CRM

• Own the end-to-end customer lifecycle journey (onboarding, retention, churn prevention, win-backs)
• Plan and execute CRM campaigns (email, push, SMS) with a focus on personalization and engagement
• Work closely with Data/CRM teams to drive segmentation and performance analysis

✅ Strategic Leadership & Cross-functional Alignment

• Ensure consistency across all customer touchpoints — from ad to inbox
• Support go-to-market efforts with brand-aligned messaging and campaign content
• Partner with data analytics and product teams to align lifecycle journeys with business goals

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to ensure brand consistency and effective customer lifecycle management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6-8 years of experience in Brand Communications, Product Marketing, or CRM/Lifecycle Marketing

Required Skills:

• Proven track record in brand strategy, cross-channel storytelling, and customer engagement
• Strong understanding of CRM tools (e.g., Game, Braze, Zoho) and customer segmentation
• Excellent copywriting skills — able to balance creative storytelling with business needs
• Collaborative mindset with the ability to lead cross-functional initiatives

Preferred Skills:

• Experience in fintech, insurance, or other customer-centric digital platforms

ASSUMPTION: Candidates with a strong background in brand communications, product marketing, and CRM are encouraged to apply. Experience in the insurance or fintech industry is a plus.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a senior role in Greece)

Benefits:

• Private Health Coverage on the Company’s group program & yearly check-up plan
• Substantial yearly “Learning and Development” budget in accordance with our growth and development plan

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in Greece. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Insurancemarket is a leading online aggregator for insurance, energy, and money products in Greece, with a focus on empowering customers to make informed decisions and improve their lives through innovation.

Company Size: Insurancemarket has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2006, with a history of continuous growth and innovation in the online comparison and brokerage space.

Company Description:

• Insurancemarket is a leading online aggregator for insurance, energy, and money products in Greece
• Certified by Great Place to Work®, Best e-business of the Decade, and Insurtech of the Year '22
• Empowers customers to make informed decisions and improve their lives through innovation

Company Specialties:

• Insurance Products Comparison
• Customer experience
• Online Broker
• Usability
• Cost-saving
• Customer care
• Technology
• Online procedures
• Energy
• Banking
• Marketing
• Martech
• And insurance

Company Website: http://www.insurancemarket.gr

ASSUMPTION: Insurancemarket is a well-established company in the online comparison and brokerage space, with a strong focus on customer experience and innovation.

📊 Role Analysis

Career Level: Senior level, with opportunities for growth and leadership within the marketing and communications team

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Product, Sales, and People teams

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Potential to grow within the marketing and communications team as the company expands
• Opportunities to lead cross-functional initiatives and drive strategic projects
• Substantial yearly “Learning and Development” budget for professional growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern and relaxed working atmosphere located in the heart of Athens

Office Location(s): 7 Φιλελλήνων, Αθήνα, Αττική 105 57, GR & Evripidou 31, Athens, 10554, GR

Geographic Context:

• Athens, Greece, with a vibrant and diverse cultural scene
• Easy access to public transportation and amenities
• Hybrid work arrangement, allowing for flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and relevant team members
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Brand strategy and storytelling skills
• CRM and customer lifecycle management experience
• Collaboration and cross-functional leadership skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your brand communications, product marketing, and CRM experience
• Provide specific examples of your storytelling skills and customer engagement initiatives
• Demonstrate your understanding of the insurance or fintech industry and Insurancemarket's unique value proposition

ATS Keywords: Brand Communications, Product Marketing, CRM, Customer Engagement, Cross-channel Storytelling, Customer Lifecycle Management, Data Analysis, Segmentation, Copywriting, Collaboration, Strategic Leadership, Campaign Management, Personalization, Retention Strategies, Churn Prevention, Win-backs

ASSUMPTION: Insurancemarket uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• CRM tools (e.g., Game, Braze, Zoho)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with relevant CRM, marketing automation, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and growth

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you align with Insurancemarket's customer-centric approach to business?
• Can you provide an example of a time when you drove strategic initiatives that improved customer engagement and retention?
• How do you balance creative storytelling with business needs and data-driven insights?

ASSUMPTION: Insurancemarket values candidates who are passionate about customer-centricity, innovation, and collaboration, and who can thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Balancing creative storytelling with business needs and data-driven insights
• Adapting to a fast-paced and dynamic work environment
• Navigating the unique aspects of the insurance or fintech industry

ASSUMPTION: This role presents unique challenges and opportunities for growth and learning within a dynamic and innovative company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer lifecycle management and CRM strategy
• Insurancemarket's unique value proposition and customer-centric approach set it apart from other companies in the industry
• This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company

ASSUMPTION: This role is unique in its focus on brand communications, product marketing, and CRM strategy within the insurance or fintech industry.

📝 Sample Projects

• Developing and executing a comprehensive brand communication strategy for a new insurance product launch
• Crafting compelling narratives and messaging frameworks for a customer retention campaign
• Collaborating with cross-functional teams to ensure brand alignment and consistency across all customer touchpoints

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, focusing on brand communications, product marketing, and CRM strategy.

❓ Key Questions to Ask During Interview

• How does Insurancemarket differentiate itself from other insurance or fintech companies in the market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Insurancemarket support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing and communications team, and how can this role help address them?
• How does Insurancemarket measure the success of its brand communications and CRM initiatives?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the company's unique value proposition.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand communications, product marketing, and CRM experience
• Provide specific examples of your storytelling skills and customer engagement initiatives
• Demonstrate your understanding of the insurance or fintech industry and Insurancemarket's unique value proposition
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.