📌 Core Information
🔹 Job Title: Senior Brand Copywriter
🔹 Company: SurveyMonkey
🔹 Location: Portland, OR/US - Remote
🔹 Job Type: Full-Time, Hybrid (1 day per week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging brand content across various channels
- Collaborating with cross-functional teams to develop strategic campaigns
- Ensuring brand voice consistency while evolving brand guidelines
- Transforming marketing messages into compelling ad copy
ASSUMPTION: This role requires a strong understanding of branding, digital marketing, and SEO to create effective, engaging content that resonates with the target audience.
📋 Key Responsibilities
✅ Collaborate with Brand Creative and marketing teams to create dynamic content for campaigns, product launches, and web experiences
✅ Work with leadership to develop brand campaigns across various platforms, including web, video, email, social media, and events
✅ Ensure all copy aligns with brand voice and guidelines while contributing to their evolution
✅ Partner with Web and Product Design to enhance user experiences with thoughtful micro-copy and user interactions
✅ Lead projects from concept to launch, maintaining ownership and quality across all stages
✅ Transform strategic marketing messages into compelling ad copy and provide constructive feedback on other teams’ work
ASSUMPTION: This role involves managing multiple projects and tight timelines, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of experience in creative roles, including web, digital advertising, and brand campaigns
Required Skills:
- Proven expertise in brand-driven storytelling and copywriting across various formats and channels
- Strong understanding of SEO, digital marketing trends, and best practices
- Excellent communication, collaboration, and presentation skills
Preferred Skills:
- Experience with project management tools (e.g., Asana, Trello)
- Familiarity with brand style guides and tone of voice documents
ASSUMPTION: Candidates with a diverse background and unique perspective are encouraged to apply, as they can bring fresh ideas to the team.
💰 Compensation & Benefits
Salary Range: $112,200 - $132,000 per year (based on location and experience level)
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings account
- Paid holidays and time off
- Employee assistance program
Working Hours: Full-time (40 hours per week), with 1 day per week required in the Portland office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand copywriter role. Actual compensation may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: SurveyMonkey is a leading global survey software company that helps organizations gather and analyze data to make better decisions.
Company Size: Medium (1,001-5,000 employees) - Offers a mix of individual autonomy and collaborative teamwork
Founded: 1999 - SurveyMonkey has over 20 years of experience in the market research industry
Company Description:
- Trusted by millions of users worldwide, from startups to Fortune 500 companies
- Offers a user-friendly platform with powerful capabilities and intuitive design
- Provides built-in research expertise and AI-assisted technology
Company Specialties:
- Survey and form creation
- Market research and data analysis
- Customer experience and employee engagement
Company Website: https://www.surveymonkey.com/?utm_source=socialteam&utm_medium=social
ASSUMPTION: SurveyMonkey's focus on user experience and data-driven insights makes it an attractive workplace for creative professionals.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers opportunities for growth and leadership within the marketing department
Reporting Structure: Reports directly to the Senior Manager, Brand Creative
Work Arrangement: Hybrid - Requires 1 day per week in the Portland office, with the remaining days worked remotely
Growth Opportunities:
- Potential to lead and mentor junior team members
- Chance to collaborate with various teams and contribute to strategic campaigns
- Opportunity to develop skills in project management and team leadership
ASSUMPTION: This role provides a unique opportunity to work with a well-established brand and contribute to its ongoing evolution.
🌍 Location & Work Environment
Office Type: Hybrid - Combines in-office work with remote flexibility
Office Location(s): Portland, OR (1 day per week); Remote (remaining days)
Geographic Context:
- Portland, OR - Known for its vibrant arts scene, outdoor activities, and food culture
- Remote work - Offers flexibility and convenience, with potential distractions and isolation to manage
Work Schedule: Full-time (40 hours per week), with core hours of 9:00 AM - 5:00 PM PST
ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Senior Manager, Brand Creative
Key Assessment Areas:
- Portfolio and writing samples
- Brand and marketing knowledge
- Communication and collaboration skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your brand-driven storytelling and copywriting skills
- Research SurveyMonkey's brand voice and guidelines to demonstrate your understanding of the role
ATS Keywords: Brand Copywriter, Senior Brand Copywriter, Brand Storytelling, Digital Marketing, SEO, Marketing Campaigns, Ad Copy, Project Management
ASSUMPTION: The interview process will focus on assessing your creative skills, brand knowledge, and cultural fit within the SurveyMonkey team.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: Familiarity with these tools is not required but may be helpful in streamlining your workflow.
👔 Cultural Fit Considerations
Company Values:
- Curiosity - We ask questions and seek out new insights
- Integrity - We act with honesty and transparency
- Collaboration - We work together to achieve more
Work Style:
- Creative and innovative
- Data-driven and strategic
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you align with SurveyMonkey's core values of curiosity, integrity, and collaboration?
- Are you comfortable working in a hybrid environment, balancing in-office and remote work?
- Do you thrive in a fast-paced, dynamic team setting?
ASSUMPTION: SurveyMonkey values candidates who are curious, innovative, and collaborative, with a strong work ethic and attention to detail.
⚠️ Potential Challenges
- Managing multiple projects and tight timelines
- Balancing in-office and remote work effectively
- Adapting to a well-established brand and evolving its voice
- Keeping up with industry trends and best practices in digital marketing and SEO
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other senior brand copywriter roles, this position offers a unique opportunity to work with a well-established brand and contribute to its evolution
- Industry-specific context: SurveyMonkey's focus on user experience and data-driven insights sets it apart from other market research companies
- Career path comparison: This role offers opportunities for growth and leadership within the marketing department, with potential paths to management or specialized creative roles
ASSUMPTION: This role provides a unique blend of creative and strategic challenges, with opportunities for growth and leadership within the marketing department.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice document
- Creating a marketing campaign for a new product launch, including ad copy, email content, and social media posts
- Collaborating with the design team to enhance user experiences with thoughtful micro-copy and user interactions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Creative department?
- How does SurveyMonkey support the growth and development of its employees?
- What are the most significant challenges facing the brand in the next 12-24 months, and how can this role contribute to addressing them?
- How does SurveyMonkey measure the success of its marketing campaigns, and how can this role impact those metrics?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of brand-driven storytelling and copywriting
- Prepare a portfolio showcasing your best work, with a focus on brand campaigns and digital marketing projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
