📌 Core Information
🔹 Job Title: Senior Brand Designer
🔹 Company: Workstream
🔹 Location: Lehi, UT
🔹 Job Type: Hybrid (On-site Tue-Thu)
🔹 Category: Design
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior Level (4-6+ years)
🔹 Remote Status: On-site (Tue-Thu)
🚀 Job Overview
Key aspects of this role include:
- Shaping and growing Workstream's brand
- Leading creative strategy for campaigns, product marketing, and content
- Collaborating with stakeholders to craft winning concepts
- Maintaining top-notch design quality while balancing strategy with hands-on execution
- Embracing AI tools to streamline exploration and concepting
ASSUMPTION: This role requires a blend of strategic thinking, creativity, and strong communication skills to lead brand initiatives and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Lead creative execution for marketing campaigns, landing pages, ebooks, social posts, event branding, and swag
✅ Own projects end-to-end, partnering with content, marketing, sales, and product teams to deliver impactful results
✅ Evolve and refine Workstream's brand system across all touchpoints
✅ Identify opportunities to surprise, differentiate, and elevate the brand
✅ Co-develop design systems for marketing and product use cases
✅ Embrace feedback from peers, leaders, and customers to enhance creativity
✅ Manage multiple projects efficiently, preserving quality and innovation
✅ Leverage AI tools to boost creative process and productivity
ASSUMPTION: This role involves a mix of strategic planning, hands-on design work, and project management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Visual Communication, or a related field (or equivalent experience)
Experience: 4-6+ years of experience in brand and digital design, preferably with a tech company, in-house team, or design agency
Required Skills:
- Expertise in Figma (essential) and Adobe Creative Suite
- Sharp eye for typography, layout, color, hierarchy, and current tech/marketing trends
- Proactive, growth-minded attitude with a strong desire to master an evolving tech landscape
- Excellent communication and presentation skills to justify design decisions
- Positive, self-motivated approach that excels in fast-paced environments
Preferred Skills:
- Motion design skills (After Effects, Lottie, etc.)
ASSUMPTION: A strong portfolio showcasing versatility, strategic thinking, and brand design expertise is crucial for this role. Relevant experience and proficiency in essential design tools are also required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Utah, based on California Pay Transparency Law)
Benefits:
- Competitive salary and equity
- Comprehensive health coverage (medical, dental, and vision)
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
- In-office amenities and stocked kitchen
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (on-site Tue-Thu)
ASSUMPTION: The salary range is based on the California Pay Transparency Law and may vary depending on the candidate's skills, experience, and current market data.
📌 Applicant Insights
🔍 Company Context
Industry: Workstream is a tech company specializing in HR and payroll solutions for restaurants, with a strong focus on the hourly workforce and local businesses.
Company Size: Mid-sized (201-500 employees), offering an early employee opportunity at a Series B hyper-growth startup
Founded: 2017, with headquarters in San Francisco, CA, and offices in Lehi, UT, and Vancouver, BC
Company Description:
- Mission-driven and value-based, dedicated to empowering hourly deskless workers and local businesses
- Trusted by 30,000+ locations, including 46 of the top 50 quick-service restaurant brands
- Offers an all-in-one HR and payroll solution built specifically for restaurants
Company Specialties:
- Training and applicant tracking software
- Customized workflow and machine learning
- SMB and franchise support
- Manufacturing and aviation industry expertise
- Scheduling and interviewing tools
Company Website: https://www.workstream.us
ASSUMPTION: Workstream's focus on the restaurant industry and hourly workforce sets it apart, offering unique opportunities for growth and impact in the HR tech space.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and career acceleration in a hyper-growth startup environment
Reporting Structure: This role reports directly to the Head of Design and collaborates with cross-functional teams, including content, marketing, sales, and product
Work Arrangement: Hybrid (on-site Tue-Thu), offering flexibility and in-person collaboration for optimal creativity and productivity
Growth Opportunities:
- Working closely with the founding team and industry veterans to accelerate career growth
- Contributing to Workstream's rapid expansion and product portfolio evolution
- Potential leadership and mentoring opportunities as the design team grows
ASSUMPTION: This role offers significant growth potential in a fast-paced, hyper-growth startup environment, with ample opportunities to make a substantial impact on Workstream's brand and product suite.
🌍 Location & Work Environment
Office Type: Hybrid (on-site Tue-Thu), with a modern, collaborative workspace in Lehi, UT
Office Location(s): 2755 E Cottonwood Pkwy, Salt Lake City, UT 84121, US
Geographic Context:
- Lehi, UT, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many companies headquartered nearby
- Lehi is home to numerous outdoor recreation opportunities, with easy access to the Wasatch Range and nearby national parks
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (on-site Tue-Thu), offering flexibility and work-life balance
ASSUMPTION: Workstream's Lehi office provides a modern, collaborative workspace with ample opportunities for growth and professional development in the heart of Utah's thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Design challenge or portfolio presentation
- On-site or video interview with the design team and hiring manager
- Final interview with the Head of Design
Key Assessment Areas:
- Design skills and portfolio quality
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Workstream's mission and values
- Adaptability and willingness to learn and grow in a fast-paced environment
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong cover letter explaining your interest in Workstream and the Senior Brand Designer position
- Be ready to discuss your design process, inspiration, and decision-making during the interview
- Research Workstream's brand and understand their target audience and industry
- Practice presenting your portfolio and be prepared to answer questions about your design choices
ATS Keywords: Brand Design, Digital Design, Figma, Adobe Creative Suite, Typography, Layout, Color, Hierarchy, Strategic Thinking, Communication, Presentation Skills, Motion Design, Hybrid Work, On-site (Tue-Thu), Utah, Lehi, Salt Lake City, Tech Industry, HR Tech, Restaurant Industry, Hourly Workforce, Local Businesses
ASSUMPTION: Workstream's interview process focuses on assessing design skills, strategic thinking, and cultural fit, with a strong emphasis on portfolio presentation and communication abilities.
🛠️ Tools & Technologies
- Figma (essential)
- Adobe Creative Suite
- After Effects (preferred)
- Lottie (preferred)
- AI design tools (e.g., Runway ML, Midjourney)
ASSUMPTION: Proficiency in Figma and Adobe Creative Suite is required, with motion design skills preferred. Familiarity with AI design tools can provide a competitive edge in this role.
👔 Cultural Fit Considerations
Company Values:
- Empower hourly deskless workers and local businesses
- Build premium, modern software solutions
- Focus on the user and their needs
- Embrace a growth mindset and continuous learning
- Foster a diverse, inclusive, and collaborative work environment
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and agile, with a focus on execution and results
- Data-driven decision-making and continuous improvement
- Strong communication and presentation skills
- Proactive, self-motivated, and adaptable
Self-Assessment Questions:
- Do you align with Workstream's mission to empower hourly deskless workers and local businesses?
- Are you comfortable working in a fast-paced, hybrid work environment with a strong focus on execution and results?
- Do you possess strong communication and presentation skills, with the ability to justify design decisions effectively?
- Are you proactive, self-motivated, and adaptable, with a growth mindset and a desire to learn and grow in a fast-paced environment?
ASSUMPTION: Workstream values a strong cultural fit, with an emphasis on alignment with their mission, a growth mindset, and the ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Balancing multiple projects and priorities efficiently while maintaining quality and innovation
- Adapting to a fast-paced, hyper-growth startup environment with evolving priorities and scope
- Working with a diverse range of stakeholders, including content, marketing, sales, and product teams
- Managing remote collaboration with team members in different locations (San Francisco, Vancouver, Lehi)
- Keeping up with industry trends and best practices in brand and digital design, as well as emerging AI tools
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to thrive in this role.
📈 Similar Roles Comparison
- Unlike in-house or agency roles, this position offers the opportunity to shape and grow a brand in a hyper-growth startup environment
- Workstream's focus on the restaurant industry and hourly workforce sets it apart from other HR tech companies, offering unique opportunities for impact and growth
- As a mid-sized company, Workstream offers a more intimate and collaborative work environment than larger corporations, with ample opportunities for career acceleration and leadership
ASSUMPTION: This role offers a unique blend of brand growth, strategic thinking, and collaboration, with significant opportunities for career growth and impact in a hyper-growth startup environment.
📝 Sample Projects
- Redesigning Workstream's brand identity and visual language to better reflect their mission and target audience
- Developing a comprehensive brand style guide and design system for marketing and product use cases
- Creating a series of engaging social media campaigns to raise brand awareness and drive user acquisition
- Designing a suite of marketing materials, including brochures, presentations, and event signage, to support Workstream's growth and expansion
ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities for the Senior Brand Designer role, requiring strategic thinking, creativity, and strong execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the brand evolution process at Workstream and how this role contributes to it?
- How does Workstream's focus on the restaurant industry and hourly workforce set it apart from other HR tech companies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workstream support the growth and development of its design team members?
- What are the most challenging aspects of working in a hyper-growth startup environment, and how does Workstream address them?
- How does Workstream foster collaboration and communication between remote and on-site team members?
ASSUMPTION: These questions help assess the role's scope, priorities, and the company's approach to growth, collaboration, and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong cover letter explaining your interest in Workstream and the Senior Brand Designer position
- Be ready to discuss your design process, inspiration, and decision-making during the interview
- Research Workstream's brand and understand their target audience and industry
- Practice presenting your portfolio and be prepared to answer questions about your design choices
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
