Senior Brand Designer

📌 Core Information

🔹 Job Title: Senior Brand Designer

🔹 Company: SmithRx

🔹 Location: Remote (Arkansas, Arizona, California, Colorado, Florida, Georgia, Kansas, Minnesota, Missouri, Nevada, North Carolina, South Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin)

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Evolving SmithRx’s visual identity across all channels
• Designing high-quality marketing assets and digital experiences
• Collaborating cross-functionally to bring ideas to life
• Managing external contractors and agencies for high-quality delivery

ASSUMPTION: This role requires a strong background in brand design, web design, and UI/UX design, with a focus on elevating existing visual systems and creating high-quality marketing collateral.

📋 Key Responsibilities

✅ Own and evolve SmithRx’s visual identity, including color palette, typography, and imagery

✅ Refine and expand brand guidelines to support consistency across teams and channels

✅ Design high-quality marketing assets across formats, including campaign creative, sales and event collateral, social media graphics, email templates, and internal decks

✅ Build and maintain a library of reusable design components and templates

✅ Lead the visual design of new web pages, site components, and digital tools, creating wireframes, mockups, and high-fidelity designs

✅ Collaborate closely with developers to implement and QA designs

✅ Contribute to user research, journey mapping, and usability testing as SmithRx scales its digital footprint

✅ Uphold a cohesive design language across all digital touchpoints

✅ Collaborate cross-functionally with marketing, product, and content teams to bring ideas to life

✅ Manage external contractors, freelancers, and agencies when needed, setting direction, reviewing work, and ensuring on-time, high-quality delivery

✅ Help shape creative processes and improve workflows within a lean, high-output team

ASSUMPTION: This role requires a proactive, independent, and comfortable approach to managing multiple projects simultaneously and meeting deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

Experience: 10+ years of experience in brand design, web design, UI/UX design, and graphic design.

Required Skills:

• Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, and other relevant tools
• Strong understanding of design principles, typography, color theory, and layout design
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Experience with HTML/CSS and web design best practices is a plus
• Strong attention to detail and a passion for creating high-quality designs
• Ability to balance strategic thinking with hands-on execution within a lean team environment

Preferred Skills:

• Experience with responsive design and mobile-first approach
• Familiarity with accessibility best practices
• Knowledge of Agile methodologies

ASSUMPTION: Candidates should have a strong portfolio showcasing a range of design skills and projects, demonstrating their ability to elevate and extend an existing design system as SmithRx grows.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Brand Designer with 10+ years of experience in the healthcare sector)

Benefits:

• Highly competitive wellness benefits, including Medical, Pharmacy, Dental, Vision, Life Insurance, and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program
• Well-stocked kitchen in office locations
• Professional development and training opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Designer with the required experience level in the healthcare sector. Actual compensation may vary based on factors such as location, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: SmithRx operates in the healthcare sector, specifically focusing on Pharmacy Benefit Management (PBM). The company aims to disrupt the expensive and inefficient PBM sector by building a next-generation drug acquisition platform driven by cutting-edge technology, innovative cost-saving tools, and best-in-class customer service.

Company Size: SmithRx is a rapidly growing, venture-backed Health-Tech company with 501-1,000 employees. As a mid-sized company, applicants can expect a mission-driven and collaborative culture that inspires employees to do their best work.

Founded: SmithRx was founded in 2016 and has since onboarded hundreds of thousands of members, demonstrating its solution's resonance with clients across the country.

Company Description:

• SmithRx is a transparent, pass-through pharmacy benefits manager for self-insured employers, operating independently from insurance companies and pharmacies to align incentives with customers
• The company's modern technology and innovative cost savings programs connect members to the lowest cost drugs, reducing the cost and complexity of pharmacy benefits for America’s employers and patients
• SmithRx prides itself on its mission-driven and collaborative culture, guided by the values of integrity, courage, and togetherness

Company Specialties:

• Healthcare
• Pharmaceuticals
• Healthcare IT
• Pharmacy Benefit Management
• Pharmacy Benefits Management
• PBM
• SaaS
• Cloud
• B2B
• Enterprise SaaS
• Prescription Drugs
• Workers Compensation

Company Website: http://www.smithrx.com/

ASSUMPTION: SmithRx's focus on transparency, innovation, and customer alignment sets it apart in the competitive PBM landscape, offering applicants a unique opportunity to contribute to meaningful change in the U.S. healthcare system.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence in shaping SmithRx's visual identity and digital experiences

Reporting Structure: The Senior Brand Designer will report directly to the Head of Design and collaborate cross-functionally with marketing, product, and content teams

Work Arrangement: Remote OK, with the option to work from one of SmithRx's office locations in San Francisco, CA; Lehi, UT; or Plano, TX

Growth Opportunities:

• As SmithRx continues to grow, there will be opportunities for the Senior Brand Designer to expand their role and take on additional responsibilities, such as mentoring junior designers or leading design projects
• The company's focus on innovation and continuous improvement creates an environment where employees can develop new skills and advance their careers
• SmithRx's commitment to professional development and training opportunities enables employees to stay up-to-date with the latest design trends and tools

ASSUMPTION: The Senior Brand Designer role at SmithRx offers a unique opportunity to make a significant impact on the company's visual identity and digital experiences, with ample growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: SmithRx has office locations in San Francisco, CA; Lehi, UT; and Plano, TX, with a remote-friendly work environment

Office Location(s): 300 Brannan St, San Francisco, CA 94107, US; 1331 W Powell Way, Suite 4, Lehi, Utah 84043, US; 6080 Tennyson Pkwy, Plano, Texas 75024, US

Geographic Context:

• SmithRx's office locations are situated in major tech hubs, offering applicants access to vibrant professional communities and networking opportunities
• The company's remote-friendly work environment allows employees to balance work and personal life more effectively
• SmithRx's commitment to diversity, equity, and inclusion ensures that employees from various backgrounds feel valued and respected in the workplace

Work Schedule: Full-time, 40 hours per week, with flexible hours and a focus on work-life balance

ASSUMPTION: SmithRx's remote-friendly work environment and commitment to diversity, equity, and inclusion create an inclusive and flexible work environment that supports employees' personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Design challenge or case study presentation
• Final interview with the Head of Design and other team members
• Background check and offer extension

Key Assessment Areas:

• Design skills and portfolio
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with SmithRx's values
• Adaptability and willingness to learn in a fast-paced environment

Application Tips:

• Tailor your resume and portfolio to highlight your relevant design skills and experiences for this role
• Prepare a strong cover letter that demonstrates your enthusiasm for SmithRx's mission and your qualifications for the position
• If applicable, include links to your design portfolio and any relevant case studies or projects
• Research SmithRx's company values and be prepared to discuss how your personal values align with the company's mission and culture

ATS Keywords: Brand Design, Web Design, UI/UX Design, Graphic Design, Adobe Creative Suite, Sketch, Figma, Design Principles, Typography, Color Theory, Layout Design, Communication Skills, Collaboration Skills, Project Management, HTML, CSS, Attention to Detail, Remote OK

ASSUMPTION: SmithRx's interview process focuses on assessing candidates' design skills, communication abilities, and cultural fit, with a strong emphasis on problem-solving and adaptability in a fast-paced environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch
• Figma
• HTML/CSS
• Responsive design tools (e.g., Bootstrap, Foundation)
• Prototyping tools (e.g., InVision, Adobe XD)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The Senior Brand Designer role at SmithRx requires proficiency in industry-standard design software and tools, with a strong emphasis on Adobe Creative Suite, Sketch, and Figma for brand and UI/UX design.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Our purpose guides our actions and gives us confidence in the path ahead. With unwavering honesty and dependability, we embrace the pressure of challenging the old and exemplify ethical leadership to create the new.
• Courage: We face continuous challenges with grit and resilience. We embrace the discomfort of the unknown by balancing autonomy with empathy, and ownership with vulnerability. We boldly challenge the status quo to keep moving forward—always.
• Together: The success of SmithRx reflects the strength of our partnerships and the commitment of our team. Our shared values bind us together and make us one. When one falls, we all fall; when one rises, we all rise.

Work Style:

• Collaborative and mission-driven
• Fast-paced and innovative
• Focused on continuous improvement and learning
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• How do your personal values align with SmithRx's company values, particularly in the context of challenging the status quo and working collaboratively?
• Are you comfortable working in a fast-paced, remote-friendly environment, balancing autonomy with empathy and ownership with vulnerability?
• How do you approach continuous learning and improvement in your design practice, and how would you apply this to your role at SmithRx?

ASSUMPTION: SmithRx's cultural fit considerations emphasize the importance of personal values alignment, adaptability, and a commitment to continuous learning and improvement in the design practice.

⚠️ Potential Challenges

• The Senior Brand Designer role at SmithRx requires managing multiple projects simultaneously and meeting deadlines, which may present challenges for candidates who struggle with time management or prioritization
• The company's focus on innovation and continuous improvement may require candidates to adapt to new tools, processes, or workflows, presenting a learning curve for those less comfortable with change
• The remote-friendly work environment may present challenges for candidates who prefer a more structured or traditional office setting
• The competitive wellness benefits and professional development opportunities may come with expectations for high performance and continuous growth, which may be challenging for candidates who prefer a more laid-back or less demanding work environment

ASSUMPTION: The Senior Brand Designer role at SmithRx presents unique challenges related to time management, adaptability, and work environment preferences, which candidates should carefully consider when applying for the position.

📈 Similar Roles Comparison

• Compared to other Senior Brand Designer roles, this position at SmithRx offers a unique opportunity to shape the visual identity and digital experiences of a rapidly growing Health-Tech company, with a strong focus on innovation and continuous improvement
• In the healthcare sector, SmithRx's commitment to transparency, innovation, and customer alignment sets it apart from traditional Pharmacy Benefit Management (PBM) companies, offering applicants a unique opportunity to contribute to meaningful change in the U.S. healthcare system
• Career-wise, the Senior Brand Designer role at SmithRx presents a strong opportunity for growth and advancement, with the potential to take on additional responsibilities or lead design projects as the company continues to expand

ASSUMPTION: The Senior Brand Designer role at SmithRx offers a unique combination of growth opportunities, innovation, and meaningful impact in the healthcare sector, setting it apart from similar roles in other industries or companies.

📝 Sample Projects

• Redesigning SmithRx's website to improve user experience and align with the company's brand identity
• Creating a comprehensive brand style guide to ensure consistency across all marketing channels and digital touchpoints
• Developing a series of social media graphics and templates to promote SmithRx's services and engage with the company's audience
• Designing a mobile app for SmithRx's members, focusing on usability, accessibility, and user-centered design principles

ASSUMPTION: The Senior Brand Designer role at SmithRx offers a wide range of project opportunities, from brand identity and marketing collateral to web design and UI/UX, allowing candidates to apply their skills and gain experience in various aspects of the design process.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits into the broader organization?
• How does SmithRx approach user research and testing, and how would this role contribute to those processes?
• Can you provide examples of how SmithRx has evolved its brand identity and digital experiences over time, and how this role would drive that evolution?
• How does SmithRx support the professional development and growth of its design team members?
• What are the biggest challenges facing the design team in the coming months, and how would this role help address those challenges?

ASSUMPTION: The Senior Brand Designer role at SmithRx presents unique opportunities for growth, innovation, and meaningful impact, and candidates should ask thoughtful questions during the interview process to better understand the company's culture, values, and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant design skills and experiences for this role
• Prepare a strong cover letter that demonstrates your enthusiasm for SmithRx's mission and your qualifications for the position
• If applicable, include links to your design portfolio and any relevant case studies or projects
• Research SmithRx's company values and be prepared to discuss how your personal values align with the company's mission and culture
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position and asking if there is any additional information you can provide to support your candidacy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.