Senior Brand Designer (Freelance/CT)

📌 Core Information

🔹 Job Title: Senior Brand Designer (Freelance/CT)

🔹 Company: Siena AI

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time (Remote)

🔹 Category: Design

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to create visual identity across various channels
• Designing for B2B or SaaS brands with a strong eye for minimalist, emotionally intelligent design
• Proficient in Figma and Adobe Creative Suite, with a focus on static and motion-based visual storytelling
• Working in a fast-paced, collaborative environment with a focus on leveraging AI in design workflows

ASSUMPTION: This role requires a designer with a strong background in B2B or SaaS brand design and a solid understanding of AI integration in design processes.

📋 Key Responsibilities

✅ Collaborate with marketing, product, and content teams to create visual identity across website graphics, blog visuals, social media assets, campaign visuals, slide decks, one-pagers, templates, layouts, and product visuals

✅ Turn technical content into clear, engaging visuals that make complex ideas simple

✅ Contribute to the development of a scalable design system that can be used across the organization

✅ Stay up-to-date with design trends and best practices, and incorporate them into your work

ASSUMPTION: This role requires a designer who can balance creativity with technical accuracy and adapt to the needs of various teams and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Visual Arts, or a related field

Experience: 2-5 years of experience designing for B2B or SaaS brands

Required Skills:

• Proficient in Figma and Adobe Creative Suite (Illustrator, Photoshop, After Effects)
• Strong eye for minimalist, emotionally intelligent design
• Understanding of static and motion-based visual storytelling
• Strong instincts for layout, hierarchy, and typography
• Ability to turn technical content into clear, engaging visuals
• Comfort working in a fast-paced, collaborative environment
• Must know how to leverage AI with design

Preferred Skills:

• Background in customer experience-focused industries
• Experience at an AI company or startup
• Motion design or light animation skills
• A strong portfolio of B2B SaaS marketing and brand work

ASSUMPTION: While a degree in design is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on market research for mid-senior level designers in Paris)

Benefits:

• Competitive compensation
• Stock options
• Flexible time off
• Learning budget

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range is an estimate based on market research for mid-senior level designers in Paris. The final salary will be determined based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Artificial Intelligence, specifically focused on enterprise empathic AI agents powered by reasoning-adept LLMs

Company Size: Small (11-50 employees) - A startup environment where your work will have a significant impact on the company's growth and success

Founded: 2023 - A relatively new company with a strong focus on innovation and growth

Company Description:

• Siena AI is building enterprise empathic AI agents powered by reasoning-adept LLMs
• The first AI agent of its kind, designed to integrate with existing systems and interact with customers across multiple channels from a single, unified platform
• Focused on revolutionizing customer experience through empathetic AI

Company Specialties:

• Enterprise empathic AI agents
• Reasoning-adept LLMs
• Customer experience automation

Company Website: siena.cx

ASSUMPTION: While Siena AI is a small company, it is well-funded and has a strong focus on growth and innovation, providing ample opportunities for career development.

📊 Role Analysis

Career Level: Mid-Senior Level - This role offers the opportunity to make a significant impact on the company's visual identity and customer experience

Reporting Structure: This role reports directly to the Head of Design and works closely with marketing, product, and content teams

Work Arrangement: Remote OK - This role can be performed remotely, with a flexible work schedule focused on results

Growth Opportunities:

• As the company grows, there will be opportunities for the designer to take on more responsibilities and grow within the design team
• The designer will have the opportunity to work on a wide range of projects, allowing them to develop their skills and gain experience in various aspects of brand design
• The company's focus on AI integration in design workflows provides opportunities for the designer to stay up-to-date with the latest trends and best practices in AI-driven design

ASSUMPTION: While this role is for a freelance or contract-to-hire position, there is a strong possibility of converting to a full-time, permanent position based on performance and the company's growth.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office

Office Location(s): Paris, Île-de-France, France - While this role is remote, the company's headquarters are in New York, NY, USA

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving design scene
• The Île-de-France region is home to many international companies and offers ample opportunities for networking and collaboration
• France is a leader in the AI industry, providing a supportive environment for AI-driven innovation

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: While this role is remote, the designer may be required to attend occasional team meetings or events in person, depending on the company's needs and the designer's location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Head of Design
• Design challenge or test project
• Final interview with the Head of Design and other team members

Key Assessment Areas:

• Portfolio and resume review
• Design challenge or test project
• Cultural fit and alignment with company values
• Technical skills and experience in brand design

Application Tips:

• Highlight relevant experience and projects in your portfolio that demonstrate your ability to design for B2B or SaaS brands
• Tailor your resume and cover letter to emphasize your skills and experience in brand design and AI integration
• Prepare a design challenge or test project that showcases your ability to turn technical content into clear, engaging visuals

ATS Keywords: Brand Design, B2B Design, SaaS Design, Figma, Adobe Creative Suite, Visual Storytelling, Layout, Typography, AI Integration, Minimalist Design, Customer Experience, Motion Design, Collaboration, Creativity, Empathy, Resilience

ASSUMPTION: The application process for this role may vary depending on the company's needs and the number of applicants. The designer should be prepared to adapt their application materials and interview approach based on the company's feedback and the specific requirements of the role.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Illustrator, Photoshop, After Effects)
• AI tools for design workflows (e.g., Perplexity Pro, ChatGPT Pro, Claude Pro)

ASSUMPTION: The designer should be comfortable learning and integrating new AI tools into their design workflows as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and creativity
• Customer empathy
• Resilience
• Ownership and autonomy
• Relationships
• Craft and speed
• Open and direct

Work Style:

• Collaborative and cross-functional
• Focused on leveraging AI in design workflows
• Fast-paced and results-driven
• Open and direct communication

Self-Assessment Questions:

• Do you have a strong eye for minimalist, emotionally intelligent design?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on leveraging AI in design workflows?
• Do you have a strong portfolio of B2B SaaS marketing and brand work that demonstrates your ability to turn technical content into clear, engaging visuals?

ASSUMPTION: The designer should be a strong cultural fit for the company's values and work style, with a focus on curiosity, creativity, customer empathy, resilience, and open communication.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with team members
• The fast-paced nature of the role may require the designer to adapt quickly to new projects and priorities
• The designer may need to work with technical content that is complex or difficult to understand
• The designer may need to balance multiple projects and deadlines simultaneously

ASSUMPTION: The designer should be comfortable working remotely and adapting to the challenges and priorities of a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on brand design for enterprise empathic AI agents powered by reasoning-adept LLMs
• Compared to other brand design roles, this role offers the opportunity to work on a wide range of projects and make a significant impact on the company's visual identity and customer experience
• Career paths in this role may include opportunities to specialize in AI-driven design or to take on more responsibilities within the design team as the company grows

ASSUMPTION: While this role is unique in its focus on enterprise empathic AI agents, the designer should have relevant experience and skills in brand design for B2B or SaaS brands.

📝 Sample Projects

• Designing a comprehensive visual identity system for a new AI-powered customer service platform
• Creating a series of social media graphics that showcase the platform's features and benefits
• Developing a set of templates and layouts that can be used across the company's marketing materials
• Designing a set of product visuals that explain complex AI concepts in a clear and engaging way

ASSUMPTION: The designer should have a strong portfolio of relevant projects that demonstrate their ability to turn technical content into clear, engaging visuals.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the design team and the role of the brand designer?
• How does the company support the integration of AI tools into design workflows?
• What are the key priorities for the brand designer in the first 30, 60, and 90 days in the role?
• How does the company approach collaboration and communication between design, marketing, product, and content teams?
• What opportunities are there for growth and development within the design team and the company as a whole?

ASSUMPTION: The designer should ask thoughtful questions that demonstrate their interest in the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your portfolio, resume, and a brief note on why this role feels right for you through the application link
• Highlight relevant experience and projects in your portfolio that demonstrate your ability to design for B2B or SaaS brands
• Tailor your resume and cover letter to emphasize your skills and experience in brand design and AI integration
• Prepare a design challenge or test project that showcases your ability to turn technical content into clear, engaging visuals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.