- Leading projects across the beer and spirits portfolio to drive growth and deliver business outcomes.
- Managing senior partners and cross-functional teams to execute marketing plans effectively.
- Developing and implementing strategies for digital and social media, as well as creative development.
- Collaborating with agencies and internal stakeholders to create seamless omnichannel experiences.
- Working in an Outcome Based Marketing model, with roles assigned to projects based on required outcomes.
ASSUMPTION: This role is part of Diageo Ireland's talent pool and will be assigned to projects based on business needs. It requires a high level of adaptability and comfort with ambiguity.
📋 Key Responsibilities
- Project Leadership: Lead projects that require significant levels of in-market creative development and/or collaboration with external/internal partners to resonate with Irish consumers.
- Cross-Functional Team Leadership: Inspire and lead cross-functional and inter-agency teams to develop breakthrough brand insights and deliver award-winning consumer and customer execution.
- Performance Metrics: Deliver all project critical metrics as defined to successful outcome.
- Never Settle Attitude: Demonstrate a 'never settle' attitude, especially when it comes to creating brilliant brand experiences for consumers.
ASSUMPTION: This role requires strong project management skills to lead multiple inputs and partners effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 6+ years of relevant marketing experience, with a proven track record of managing senior partners and delivering business results.
- Required Skills:
- Strong project management skills
- Holistic skills across various marketing growth drivers
- Proven ability to deliver transformational business results
- Comfort with ambiguity and complexity in a fast-paced, entrepreneurial, and matrixed environment
- Experience working across media, digital, social, DDM, experiential, PR, culture, and trade marketing
- Deep personal accountability for great performance
- Strong commercial and numerical competence with attention to detail
- Experience working across multiple countries/geographies
- Preferred Skills:
- Emerging capability in prioritization and strategy development
- Skilled at using data to increase personalisation and effectiveness of campaigns
- Insight generation capability – translating consumer curiosity into insights
ASSUMPTION: This role requires a high level of adaptability and comfort with ambiguity, as it will be assigned to projects based on business needs.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per annum (pro-rated for 12-month contract), based on industry standards for a Senior Brand Manager role in Dublin.
- Benefits:
- Competitive pension and healthcare plans
- Life assurance and income protection
- Employee assistance program
- Generous annual leave and flexible working arrangements
- Learning and development opportunities
- Working Hours: Full-time, 37.5 hours per week, with flexibility to work from home occasionally.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in Dublin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery)
- Company Description: Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. With a portfolio ranging from centuries-old names to exciting new entrants, Diageo is committed to building the best brands in the world and representing its broad consumer base. The company is headquartered in London, with operations in over 135 countries and approximately 34,000 employees worldwide.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG, and Brand Owners.
📊 Role Analysis
- Career Level: Mid-Senior level (5-10 years of experience)
- Reporting Structure: This role will report to the Marketing Director for the respective brand or project.
- Work Arrangement: On-site, with occasional flexibility to work from home.
- Growth Opportunities: As this role is part of Diageo Ireland's talent pool, there will be opportunities to work on various projects and gain exposure to different aspects of the business. Additionally, Diageo offers learning and development opportunities to support career growth.
ASSUMPTION: This role offers a unique opportunity to gain experience across multiple brands and projects, providing exposure to various aspects of the business and potential career growth.
🌍 Location & Work Environment
- Office Type: On-site, with occasional flexibility to work from home.
- Office Location: St. James Gate, Dublin, Republic of Ireland
- Geographic Context: Dublin is the capital and largest city in Ireland, known for its vibrant culture, rich history, and thriving economy. It is home to a diverse range of industries, including technology, finance, and, of course, beverages.
- Work Schedule: Full-time, 37.5 hours per week, with flexibility to work from home occasionally.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: The interview process will consist of an initial phone or video screen, followed by two to three on-site interviews with stakeholders, including the hiring manager and other team members. A final interview may be held with the Marketing Director or another senior leader.
- Key Assessment Areas: Cultural fit, strategic thinking, project management skills, and creativity.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your ability to manage senior partners and deliver business results.
- Demonstrate your understanding of the Diageo brand and the Irish market.
- Prepare examples of your ability to create brilliant brand experiences and deliver award-winning consumer and customer execution.
ASSUMPTION: The interview process will focus on assessing your cultural fit, strategic thinking, project management skills, and creativity, as these are critical for success in this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
- Company Values: Diageo's values include being courageous, passionate, and inclusive. The company seeks individuals who are curious, collaborative, and committed to delivering excellence.
- Work Style: Diageo fosters a dynamic, fast-paced work environment that encourages innovation, collaboration, and continuous learning. The company values diversity and inclusion, promoting a culture where everyone can bring their authentic selves to work.
- Self-Assessment Questions:
- How do you align with Diageo's values, particularly courage, passion, and inclusivity?
- How comfortable are you working in a fast-paced, entrepreneurial, and matrixed environment?
- How do you approach collaboration and cross-functional teamwork in a dynamic work environment?
ASSUMPTION: Diageo values diversity and inclusion, promoting a culture where everyone can bring their authentic selves to work. The company seeks individuals who are curious, collaborative, and committed to delivering excellence.
⚠️ Potential Challenges
- Role Challenges: This role requires a high level of adaptability and comfort with ambiguity, as it will be assigned to projects based on business needs. Additionally, the role may involve managing multiple inputs and partners, requiring strong project management skills.
- Company Challenges: Diageo operates in a dynamic and competitive industry, with a diverse portfolio of brands and a global presence. The company must continuously adapt to market trends and consumer preferences, requiring a high level of agility and innovation.
- Location Challenges: Dublin is a vibrant and dynamic city, with a thriving economy and a diverse range of industries. However, the cost of living in Dublin is relatively high compared to other cities in Ireland, and the city can be busy and crowded at times.
ASSUMPTION: The role and company challenges can be mitigated by strong project management skills, adaptability, and a willingness to embrace change. The location challenges can be managed by careful consideration of personal preferences and budgeting.
📈 Similar Roles Comparison
- Role Differentiation: This role is part of Diageo Ireland's talent pool and will be assigned to projects based on business needs. This provides a unique opportunity to gain experience across multiple brands and projects, offering exposure to various aspects of the business and potential career growth.
- Industry Context: The beverage industry is competitive and dynamic, with a diverse range of brands and consumer preferences. Diageo's portfolio spans centuries-old names to exciting new entrants, requiring a deep understanding of the market and a strategic approach to brand management.
- Career Path Comparison: This role offers a unique opportunity to gain experience across multiple brands and projects, providing exposure to various aspects of the business and potential career growth. Additionally, Diageo offers learning and development opportunities to support career growth.
ASSUMPTION: This role offers a unique opportunity to gain experience across multiple brands and projects, providing exposure to various aspects of the business and potential career growth.
📝 Sample Projects
- Project Example 1: Develop and execute a social media campaign to drive brand awareness and engagement for a Diageo spirits brand in the Irish market.
- Project Example 2: Collaborate with internal and external partners to create a consumer activation event for a Diageo beer brand, focusing on driving trial and recruitment.
- Project Example 3: Conduct market research and analysis to identify growth opportunities for a Diageo brand in the Irish market, and develop a strategic plan to capitalize on these opportunities.
ASSUMPTION: These project examples are illustrative of the types of projects that may be assigned to this role, based on business needs and the talent pool's skillset.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How will this role be assigned to projects, and what can I expect in terms of variety and exposure to different aspects of the business?
- What opportunities are there for career growth and development within Diageo?
- Company-Specific Questions:
- How does Diageo support work-life balance, particularly for roles that may require flexibility and adaptability?
- What initiatives is Diageo taking to promote diversity, equity, and inclusion within the company?
- Market-Specific Questions:
- How does Diageo approach the Irish market, and what unique challenges and opportunities does it present?
- What is Diageo's strategy for growing its brands in the Irish market, and how does this role contribute to that strategy?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the market, enabling you to make an informed decision about the opportunity.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the [application link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Dublin-Republic-of-Ireland/Senior-Brand-Manager---12-months-_JR1111972).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your ability to create brilliant brand experiences and deliver award-winning consumer and customer execution.
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role.
- If invited to interview, research Diageo's brand portfolio, market presence, and company culture to demonstrate your understanding and enthusiasm for the opportunity.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
