📌 Core Information
🔹 Job Title: Senior Brand Manager – Games Marketing
🔹 Company: PlayStation Global
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing global brand and go-to-market marketing strategy for high-profile games
- Partnering with development studios to define product marketing strategy
- Overseeing global cross-functional teams to deliver holistic business results
- Managing global marketing budget for a portfolio of titles
- Ensuring consistent brand representation across multiple titles
ASSUMPTION: This role requires a deep understanding of games marketing and experience working on global campaigns. It involves strategic planning, cross-functional team management, and budget responsibility.
📋 Key Responsibilities
✅ Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
✅ Drive global cross-functional teams responsible for pulling together holistic global business results for their portfolio.
✅ Develop best-in-class go-to-market strategy and ensure the success of global marketing campaigns.
✅ Ensure consistent representation of brands in global activations while overseeing tactical execution on global campaigns for multiple titles.
✅ Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.
✅ Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models, launch timing, and product/service feature sets.
✅ Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
✅ Handle global marketing budget for a portfolio of titles and be financially responsible for marketing strategies, initiatives, and advertising-related efforts for franchises.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional team management, and budget responsibility. It requires strong communication and collaboration skills to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (MBA a plus)
Experience: At least 5 years of proven senior years of brand and product marketing
Required Skills:
- Deep understanding of and experience working on games marketing campaigns
- Demonstrated record of success in developing high impact global consumer strategies, mass appeal marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
- Ability to influence and engage external and internal stakeholders in a franchise brand vision
- Experience partnering with licensors and working on licensed IP games
- Experience with digital product offerings ideally on multi-platform, mobile, and/or PC platforms is a plus
Preferred Skills:
- Extensive knowledge of and experience in video games or entertainment
ASSUMPTION: Candidates should have a strong background in brand and product marketing, with a focus on games marketing. Relevant experience in the entertainment industry is a plus.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a senior brand manager role in London)
Benefits:
- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- London Allowance (if applicable)
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free Soft Drinks
- On Site Bar
- Access To Cycle Garage And Showers
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior brand manager role in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as Sony Computer Entertainment Inc.)
Company Description:
- PlayStation Global is a leading provider of entertainment and innovative experiences through its PlayStation line of products and services, including generation-defining hardware, pioneering network services, and award-winning games.
- The company is a wholly-owned subsidiary of Sony Group Corporation and is headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios.
- PlayStation Global is committed to creating an inclusive environment, empowering employees, and embracing diversity.
Company Specialties:
- Video game consoles and accessories
- Online gaming services
- First-party and third-party video game development
- Brand licensing and partnerships
Company Website: PlayStation.com
ASSUMPTION: PlayStation Global is a well-established company in the entertainment industry, with a strong focus on innovation and high-quality products and services. Its commitment to diversity and inclusion is evident in its company culture and employee benefits.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Senior Manager, Brand Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential to work on multiple high-profile games and franchises
- Opportunity to collaborate with and learn from experienced development studios and marketing teams
- Possibility to take on additional responsibilities or lead teams as the role evolves
ASSUMPTION: This role offers significant growth potential, both in terms of the high-profile projects it involves and the opportunity to work with and learn from experienced teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a thriving entertainment industry
- The office is located in a convenient and well-connected area of London
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible working hours and occasional remote work opportunities
ASSUMPTION: The London office provides a modern, collaborative work environment with easy access to amenities and cultural attractions. The work schedule is flexible, with opportunities for remote work for specific tasks or projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional team management and collaboration skills
- Budget management and financial acumen
- Knowledge of and experience in games marketing and the entertainment industry
- Cultural fit and alignment with PlayStation Global's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience working on global games marketing campaigns and managing cross-functional teams
- Demonstrate your understanding of the PlayStation brand and its products and services
- Prepare questions to ask during the interview to show your interest in the role and the company
ATS Keywords: Games Marketing, Brand Strategy, Consumer Insights, Product Positioning, Marketing Campaigns, Stakeholder Engagement, Digital Product Offerings, Budget Management, Global Marketing, Cross-Functional Teams, Development Studios, Licensed IP Games
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills. Demonstrating your understanding of the PlayStation brand and its products and services can also help you stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals. Familiarity with project management, marketing automation, and analytics tools is essential, as is proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Community
- Honesty
- Respect
- Teamwork
- Fairness
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have a proven track record of developing and executing successful global marketing campaigns?
- Are you comfortable working with and influencing external stakeholders, such as development studios and licensors?
ASSUMPTION: PlayStation Global values a work environment that is collaborative, innovative, and results-driven. Candidates should be comfortable working in a fast-paced, dynamic environment and have a proven track record of success in global marketing campaigns.
⚠️ Potential Challenges
- Managing multiple high-profile projects simultaneously may be challenging
- Working with external stakeholders, such as development studios and licensors, may require strong communication and negotiation skills
- The role may involve occasional travel to attend industry events or meetings with development studios
- The work environment may be fast-paced and dynamic, which may not suit candidates who prefer a more structured or stable work environment
ASSUMPTION: This role may present challenges related to managing multiple projects, working with external stakeholders, and adapting to a fast-paced work environment. Candidates should be comfortable with these potential challenges and have the skills and experience necessary to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role in the entertainment industry, but with a focus on games marketing and working with development studios
- Unlike other Senior Brand Manager roles, this position requires a deep understanding of games marketing and experience working on global campaigns for high-profile games
- Career progression in this role may involve taking on additional responsibilities or leading teams as the role evolves, rather than moving into a more senior management position
ASSUMPTION: This role is similar to other Senior Brand Manager roles in the entertainment industry, but with a unique focus on games marketing and working with development studios. Career progression in this role may involve taking on additional responsibilities or leading teams, rather than moving into a more senior management position.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new, high-profile PlayStation Studios game
- Collaborating with a development studio to define the product marketing strategy for an upcoming game, including target audience, business model, launch timing, and feature sets
- Overseeing the tactical execution of global campaigns for multiple titles, ensuring consistent brand representation across all activations
ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and provide a sense of the scope and scale of the work involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other marketing teams and development studios within PlayStation Global?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PlayStation Global support the professional development and growth of its employees?
- What are the key challenges facing the brand and marketing teams in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview can help you better understand the role, the team dynamics, and the company's priorities and challenges. This can also demonstrate your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PlayStation Global careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience working on global games marketing campaigns and managing cross-functional teams
- Prepare questions to ask during the interview to show your interest in the role and the company
- Follow up with the hiring manager or recruiter after your interview to express your enthusiasm for the role and reiterate your qualifications
- If you are selected for the final round of interviews, be prepared to provide additional information or complete additional assessments as required
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
