📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Minor International
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing initiatives across Minor Hotels Australasia
- Overseeing operational brand strategy and customer experience
- Driving brand growth and consumer engagement through data-driven insights
- Collaborating with cross-functional teams and external agencies
- Managing brand partnerships and influencer strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders to drive brand success.
📋 Key Responsibilities
✅ Lead the development and implementation of brand marketing initiatives across Minor Hotels Australasia, ensuring impactful launches and alignment with global and regional strategies.
✅ Focus on operational brand strategy and success, ensuring the consistent delivery of brand standards and customer experience across all touchpoints.
✅ Continuously optimize brand operations to drive operational efficiency, customer satisfaction, and long-term brand loyalty across Minor Hotels in Australasia.
✅ Drive brand transformation programs for Minor Hotels in the Australasia region, collaborating with cross-functional teams and creative partners.
✅ Manage and enhance the social media presence for all Minor Hotels brands in the region, ensuring alignment with brand standards across owned, earned, and paid media.
✅ Spearhead public relations and influencer strategies, working with PR agencies to enhance media relations, brand storytelling, and crisis communication.
✅ Identify and implement brand partnerships to boost awareness and enhance brand perception and preference.
✅ Provide opening support for new hotels, ensuring pre-opening brand elements are executed seamlessly.
✅ Collaborate with the global team to implement brand tracking initiatives and measure the success of key campaigns.
✅ Act as a brand champion, ensuring all communications and marketing efforts align with the brand promise and drive positive consumer perception.
ASSUMPTION: This role requires a strong understanding of brand marketing principles, consumer behavior, and the ability to adapt to the unique dynamics of the hospitality industry.
🎯 Required Qualifications
Education: Relevant qualifications in Marketing, Communications, or a related field
Experience: Minimum 6 years of experience in brand marketing within a large organisation, with a proven track record of developing and implementing successful brand marketing initiatives that drive brand growth and consumer engagement
Required Skills:
- Proven ability to understand business objectives and translate them into effective brand programs that support organisational goals
- Strong analytical skills and experience analysing consumer insights through data and research to inform omnichannel marketing campaigns, including influencer strategies
- Strong organisational and project management skills with experience driving cross-functional teams and external agencies to exceed expectations
- Leadership experience in guiding and mentoring teams, fostering collaboration, and empowering others to deliver results aligned with brand vision
- Exceptional interpersonal skills to build strong relationships, influence stakeholders, and find innovative solutions in complex environments
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in brand marketing within the hospitality industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum. This is negotiable based on experience.
Benefits:
- 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
- 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
- Access to Minor Hotels ANZ paid parental leave benefits
- Additional paid leave including Birthday and Study leave
- Educational Financial support may be available to those who undertake development relevant to the company's business requirements
- NIB Insurance discounts
- Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
- Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
- Discount on Furniture
- Wellbeing programs with Uprise (EAP)
- Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional weekend work may be required to support hotel openings or special events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Minor International is a global hospitality leader with a network of over 560 hotels across six continents, operating eight diverse hotel brands and related hospitality businesses.
Company Size: 10,001+ employees. As a large organisation, Minor International offers extensive resources and opportunities for professional growth.
Founded: The company's history and founding date are not explicitly stated in the provided data.
Company Description:
- Minor International is a global hospitality leader with a network of over 560 hotels across six continents
- The company drives growth through eight diverse hotel brands and a portfolio of related hospitality businesses
- Minor International is perpetually driven by an entrepreneurial spirit, creating better brands, businesses, and partnerships by focusing on what matters most to guests, team members, and partners
Company Specialties:
- Hotel and resort management
- Brand development and marketing
- Luxury residences, private jets, restaurants, spas, and wellness services
- River cruises and rail journeys
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor International's extensive global presence and diverse portfolio of hospitality businesses provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the brand and marketing department, reporting directly to the Vice President of Brand and Marketing for Minor Hotels Australasia.
Reporting Structure: The Senior Brand Manager will report directly to the Vice President of Brand and Marketing for Minor Hotels Australasia and will oversee a team of brand managers and marketing coordinators.
Work Arrangement: On-site. This role is based at the Minor Hotels Australasia corporate office in Brisbane's CBD, with occasional travel to hotels and resorts across Australia and New Zealand.
Growth Opportunities:
- Progression to a regional or global brand leadership role within Minor Hotels
- Expansion into related hospitality businesses within the Minor International portfolio
- Development of skills and expertise through training programs and mentorship opportunities
ASSUMPTION: Given Minor International's extensive global presence and diverse portfolio of hospitality businesses, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office. The Minor Hotels Australasia corporate office is located in Brisbane's CBD, offering a modern and collaborative work environment.
Office Location(s): 88 The PARQ Building, 12th Fl. Ratchadaphisek Road, Bangkok, Klongtoey 10110, TH
Geographic Context:
- Brisbane is the capital of Queensland and the third most populous city in Australia
- The city is known for its subtropical climate, vibrant cultural scene, and natural attractions, such as the Brisbane River and South Bank Parklands
- Brisbane's central business district (CBD) is a thriving hub for business, retail, and entertainment
Work Schedule: Standard business hours, Monday to Friday, with occasional weekend work required to support hotel openings or special events.
ASSUMPTION: Brisbane's subtropical climate, vibrant cultural scene, and natural attractions make it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Vice President of Brand and Marketing for Minor Hotels Australasia
Key Assessment Areas:
- Brand marketing strategy and execution
- Consumer insights and data analysis
- Cross-functional team collaboration and leadership
- Adaptability to the unique dynamics of the hospitality industry
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant achievements
- Demonstrate your understanding of the hospitality industry and Minor International's brand portfolio
- Prepare examples of successful brand marketing campaigns you've led, including data-driven insights and measurable results
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Cross-Functional Teams, Hospitality Industry, Minor Hotels, Brand Marketing Campaigns
ASSUMPTION: Given the competitive nature of the hospitality industry and the senior level of this role, applicants should be prepared to demonstrate their expertise and passion for brand marketing throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Brand tracking and analytics tools (e.g., Brand24, YouGov)
ASSUMPTION: Familiarity with industry-standard brand management and marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Entrepreneurial Spirit
- Focus on What Matters Most
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Minor International's core values in your approach to brand marketing?
- Describe a time when you had to adapt your brand strategy in response to changing market conditions or consumer preferences
- How do you foster collaboration and empower team members to deliver results aligned with brand vision?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Minor International's core values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing brand consistency across a diverse portfolio of hotels and resorts in multiple countries
- Adapting brand marketing strategies to the unique dynamics of the hospitality industry
- Collaborating effectively with cross-functional teams and external agencies
- Balancing the demands of operational brand strategy with customer experience and brand growth initiatives
ASSUMPTION: Given the unique dynamics of the hospitality industry and the diverse portfolio of Minor Hotels, applicants should be prepared to address these potential challenges and demonstrate their ability to drive brand success in a complex environment.
📈 Similar Roles Comparison
- This role is unique to Minor Hotels Australasia, with a focus on driving brand growth and consumer engagement across the region
- Compared to similar roles in other hospitality companies, this position offers a unique opportunity to lead brand marketing initiatives for a diverse portfolio of hotels and resorts
- Career progression in this role may lead to regional or global brand leadership positions within Minor Hotels or related hospitality businesses
ASSUMPTION: Applicants should research Minor International's brand portfolio and hospitality businesses to gain a comprehensive understanding of the unique opportunities and challenges this role presents.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for the launch of a new hotel or resort in Australia or New Zealand
- Analysing consumer insights and market trends to inform the evolution of Minor Hotels' brand portfolio in the Australasia region
- Managing a team of brand managers and marketing coordinators to execute brand tracking initiatives and measure the success of key campaigns
ASSUMPTION: Applicants should prepare examples of successful brand marketing campaigns they've led, including data-driven insights and measurable results, to demonstrate their qualifications for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and external agencies to drive brand success?
- What opportunities are there for professional growth and development within Minor Hotels Australasia and the broader Minor International portfolio?
- How does Minor International support work-life balance for its employees?
- What are the most rewarding aspects of working in brand marketing for Minor Hotels?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and understanding of the company's brand marketing initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant achievements
- Prepare examples of successful brand marketing campaigns you've led, including data-driven insights and measurable results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
