📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Snail Games USA
🔹 Location: Beverly Hills, CA
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive brand strategies for key game titles
- Conducting market research and competitive analysis to position games effectively
- Managing campaigns and collaborating with cross-functional teams for cohesive brand experiences
- Engaging with gaming communities and representing the brand at industry events
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage brands and collaborate with various teams.
📋 Key Responsibilities
✅ Brand Strategy Development: Create and implement comprehensive brand strategies for assigned game titles, aligning with Snail Games’ vision and business objectives.
✅ Market Positioning: Conduct market research and competitive analysis to position our games effectively within the gaming industry.
✅ Campaign Management: Partner with marketing and creative teams to develop engaging campaigns, including trailers, social media content, and promotional events.
✅ Community Engagement: Collaborate with community managers to build strong player relationships, using feedback to refine brand messaging and initiatives.
✅ Cross-Functional Collaboration: Work with game designers, product managers, and publishing teams to ensure brand consistency across all touchpoints, from in-game assets to global launches.
✅ Performance Analysis: Track and analyze brand performance metrics, providing actionable insights to optimize campaigns and boost player retention.
✅ Event Representation: Represent the brand at industry events, conventions, and media opportunities to enhance Snail Games’ presence and connect with players.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of brand management or marketing experience in the video game industry or a related entertainment field
Required Skills:
- Proven ability to develop and execute brand strategies that drive engagement and revenue
- Deep understanding of gaming culture, trends, and player behavior across PC, console, and mobile platforms
- Exceptional written and verbal communication skills, with experience crafting compelling narratives for diverse audiences
- Strong interpersonal skills and a track record of working effectively with cross-functional teams
- Proficiency in analyzing market data, player feedback, and campaign performance to inform decision-making
- Passion for video games and a desire to create memorable experiences for players
Preferred Skills:
- Experience managing brands for MMORPGs, survival games, or live-service titles
- Familiarity with global markets and localization strategies, particularly in Asia and North America
- Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media advertising)
ASSUMPTION: Candidates with experience in the gaming industry and a strong portfolio demonstrating their brand management skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $130,000 per year (based on industry standards for a Senior Brand Manager role in Beverly Hills, CA)
Benefits:
- Comprehensive health benefits
- Flexible work arrangements
- Opportunities for career growth
Working Hours: Full-time, typically 40 hours per week, with flexibility for event representation and project demands
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Snail Games USA operates within the competitive entertainment providers industry, focusing on video game development and publishing.
Company Size: With 11-50 employees, Snail Games USA offers a mid-sized company environment, providing opportunities for impact and growth.
Founded: Established in 2024, Snail Games USA is a relatively new company with a focus on innovation and creativity.
Company Description:
- Snail Games USA is a subsidiary of Snail, Inc., a pioneering video game developer and publisher known for delivering innovative and immersive gaming experiences.
- The company is dedicated to captivating players worldwide and fostering vibrant gaming communities through its diverse portfolio of titles.
- Snail Games USA fosters a creative and collaborative work environment, encouraging employees to shape the future of beloved game franchises.
Company Specialties:
- Video game development and publishing
- MMORPGs, survival adventures, and action-packed games
- Global gaming community engagement and brand management
Company Website: www.interactive-films.com
ASSUMPTION: Snail Games USA's focus on innovation and creativity may lead to a fast-paced work environment with opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and experience in brand management within the gaming industry.
Reporting Structure: The Senior Brand Manager reports directly to the Sr. Director of Marketing and collaborates with various cross-functional teams, including game development, marketing, community, and publishing.
Work Arrangement: This is an on-site position, with flexibility for event representation and project demands. The role may require occasional travel for industry events and conventions.
Growth Opportunities:
- As Snail Games USA continues to grow, there may be opportunities for the Senior Brand Manager to take on additional responsibilities or move into leadership roles within the marketing department.
- The diverse portfolio of game titles and global markets provide ample opportunities for the Senior Brand Manager to gain experience and expand their skillset.
ASSUMPTION: Given the company's focus on innovation and growth, there may be opportunities for the Senior Brand Manager to contribute to strategic decision-making and shape the company's brand identity.
🌍 Location & Work Environment
Office Type: Snail Games USA operates from a single office location in Beverly Hills, CA.
Office Location(s): Beverly Hills, CA
Geographic Context:
- Beverly Hills is a affluent city in Los Angeles County, known for its upscale shopping, dining, and entertainment options.
- The city is centrally located, providing easy access to other major cities in the Los Angeles metropolitan area.
- Beverly Hills offers a diverse and multicultural environment, reflecting the broader gaming industry's global audience.
Work Schedule: The work schedule is typically Monday through Friday, with flexibility for event representation and project demands. Occasional weekend or evening work may be required for industry events and conventions.
ASSUMPTION: The work environment at Snail Games USA is likely to be dynamic and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR department
- Phone or video call interview with the Sr. Director of Marketing
- On-site interview with cross-functional team members
- Final interview with the Sr. Director of Marketing and/or other senior leadership
Key Assessment Areas:
- Brand strategy development and execution
- Market research and competitive analysis skills
- Communication and collaboration abilities
- Cultural fit and passion for gaming
Application Tips:
- Highlight your relevant brand management experience and achievements in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of Snail Games USA's portfolio and target audience.
- Prepare examples of your brand strategy development and execution, as well as market research and analysis projects.
- Demonstrate your passion for gaming and familiarity with the gaming industry in your cover letter and interview.
ATS Keywords: Brand Management, Marketing, Market Research, Campaign Management, Community Engagement, Cross-Functional Collaboration, Performance Analysis, Strategic Thinking, Communication Skills, Analytical Mindset, Passion for Gaming, Gaming Industry, Video Game Development, Game Titles, Global Markets, Player Behavior
ASSUMPTION: The application process for this role may be competitive, with a strong focus on relevant brand management experience and a passion for gaming.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, Twitter Ads)
- Project management tools (e.g., Asana, Trello)
- Gaming industry-specific tools and platforms (e.g., Steam, Twitch, Discord)
ASSUMPTION: The required tools and technologies for this role may evolve as the gaming industry and Snail Games USA's portfolio continue to grow and diversify.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Snail Games USA values creativity and originality in its approach to game development and brand management.
- Collaboration: The company fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.
- Passion: Snail Games USA is dedicated to captivating players worldwide and fostering vibrant gaming communities, requiring a genuine passion for gaming from its employees.
Work Style:
- Dynamic: The work environment at Snail Games USA is likely to be fast-paced and ever-changing, reflecting the evolving gaming industry.
- Creative: The company values originality and innovation in its approach to game development and brand management.
- Collaborative: Snail Games USA encourages open communication and teamwork across its various departments and teams.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful brand strategies in the gaming industry?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a genuine passion for video games and a deep understanding of gaming culture and trends?
ASSUMPTION: Snail Games USA values employees who are creative, collaborative, and passionate about gaming, and who can thrive in a dynamic work environment.
⚠️ Potential Challenges
- The competitive nature of the gaming industry may require the Senior Brand Manager to continuously adapt and innovate to maintain market relevance.
- The global nature of Snail Games USA's portfolio may present challenges in managing brands across diverse markets and cultures.
- The fast-paced work environment may require the Senior Brand Manager to juggle multiple projects and deadlines simultaneously.
- The Senior Brand Manager may need to balance the creative vision of the company with the practical constraints of marketing and publishing budgets.
ASSUMPTION: The Senior Brand Manager must be able to navigate these challenges effectively, leveraging their experience, creativity, and strategic thinking to drive brand success.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles in the gaming industry, this position may offer more opportunities for global brand management and cross-functional collaboration.
- Snail Games USA's focus on innovation and creativity may provide more opportunities for the Senior Brand Manager to contribute to strategic decision-making and shape the company's brand identity.
- This role may offer a more dynamic and fast-paced work environment than other Senior Brand Manager positions in the gaming industry, reflecting the company's focus on growth and innovation.
ASSUMPTION: The unique aspects of this role, such as its focus on global brand management and the company's emphasis on innovation and creativity, may make it an attractive opportunity for experienced brand management professionals in the gaming industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new MMORPG title, including market research, competitive analysis, and campaign management.
- Managing the global brand for an established survival game franchise, ensuring consistency across multiple platforms and markets while adapting to evolving player preferences and trends.
- Conducting a brand audit and rebranding effort for a live-service title, refreshing its visual identity and messaging to better resonate with its target audience.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Senior Brand Manager may face in this role, from strategic planning and execution to adaptive management and optimization.
❓ Key Questions to Ask During Interview
- How does Snail Games USA approach brand management for its diverse portfolio of game titles, and how can I contribute to this strategy as the Senior Brand Manager?
- What are the key priorities for the Senior Brand Manager in their first 90 days in this role, and how can I best prepare to address these challenges?
- How does Snail Games USA foster a collaborative and innovative work environment, and what opportunities are there for the Senior Brand Manager to contribute to this culture?
- What are the most significant challenges facing the gaming industry and Snail Games USA's portfolio in the coming years, and how can the Senior Brand Manager help the company navigate these obstacles?
- How does Snail Games USA support the professional development and growth of its employees, particularly within the marketing department?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the gaming industry, as well as to demonstrate their strategic thinking and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and achievements, as well as your passion for gaming and understanding of the gaming industry.
- Prepare examples of your brand strategy development and execution, as well as market research and analysis projects, to discuss during your interviews.
- Research Snail Games USA's portfolio and target audience to demonstrate your understanding of the company and its brands.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
