Senior Brand Manager

📌 Core Information 🔹 Job Title: Senior Brand Manager 🔹 Company: Superbet 🔹 Location: Brazil 🔹 Job Type: On-site 🔹 Category: Brand Management 🔹 Date Posted: 2025-05-19 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading local brand efforts and acting as a brand guardian - Collaborating with various teams to ensure brand consistency and impact - Managing agencies and delivering clear creative feedback - Localizing global brand campaigns for market relevance - Working with sponsorship and partnerships teams to elevate the brand - Managing relationships with external creative agencies and in-house teams ASSUMPTION: This role requires a seasoned brand professional with a strong background in fast-paced environments, regulated markets, and global brand management. A deep understanding of the gambling or fintech industries and a passion for football are essential. 📋 Key Responsibilities 🌟 Brand Leadership and Guardianship - Lead local brand efforts and act as the primary brand guardian, ensuring all external communications align with brand guidelines and strategy. - Collaborate with local marketing teams, including Media, Social, PR, and Sponsorships, to ensure brand consistency and impact. - Work closely with the global brand team to localize central brand campaigns for maximum market relevance. 🎨 Campaign Development and Management - Develop and manage brand campaigns, stunts, and content based on consistent storytelling to engage sports and entertainment fans. - Ensure all brand campaigns are based on consistent storytelling to generate engagement with sports and entertainment fans. 🤝 Sponsorship and Partnership Management - Work closely with the sponsorship and partnerships team to ensure sponsorships, ambassadors, and partners align with agreed frameworks and elevate the brand in the market. 📈 Agency Management - Manage relationships with external creative agencies and in-house agencies, optimizing processes and efficiency. 📊 Required Qualifications Education: - Bachelor's degree in communications, marketing, or a related field; Master’s degree in a related field is desirable. Experience: - At least 10 years of experience in a brand role within a fast-paced environment, regulated market company such as gambling, fintech, or drinks. - Ideally with online and multichannel experience. Required Skills: - Proven track record of ownership of successful brand campaigns and brand activations of large-scale multichannel campaigns. - Solid experience in project management, end-to-end. - Experience managing agencies and delivering clear creative feedback. - Experience working with media partners is advantageous. - Experience in a global business with a central/local dynamic is highly desirable. - Creative thinking and attention to detail. - Outstanding communication skills in Brazilian Portuguese and English; Spanish is a plus. Preferred Skills: - Experience in a global business with a central/local dynamic. - Experience in a regulated market company such as gambling, fintech, or drinks. 💰 Compensation & Benefits Salary Range: The salary range for this role is not provided. Based on industry standards for a Senior Brand Manager with 10+ years of experience in a regulated market, the estimated salary range is R$250,000 - R$350,000 per year. Benefits: - Comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses. - Generous vacation policy and flexible work arrangements. - Opportunities for professional development and career growth within the global organization. Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work as needed. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Entertainment Providers Company Size: 1,001-5,000 employees Founded: 2008 Company Description: Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil. Company Specialties: - Sports Betting - Online Casino - Games - Lotto - Retail Company Website: 📊 Role Analysis Career Level: Senior-level position with significant strategic and leadership responsibilities. Reporting Structure: This role reports directly to the Global Brand Director and works closely with local marketing teams, sponsorship and partnerships teams, and external agencies. Work Arrangement: On-site role based in Brazil, with potential for remote work as needed. Growth Opportunities: - Opportunities for career progression within the global organization. - Exposure to diverse markets and cultures. - Potential to work on high-impact, global brand campaigns. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact campaigns and gain exposure to diverse markets and cultures. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities. Office Location: One Cotroceni Park, Sector 5, Bucharest, Romania (Global Headquarters) Geographic Context: - Brazil: Large, diverse market with a strong focus on football and sports betting. - Bucharest, Romania: Global headquarters with a vibrant, multicultural work environment. Work Schedule: Standard workweek of 40 hours, with flexibility for remote work as needed. ASSUMPTION: The work environment at Superbet is dynamic, multicultural, and fast-paced, with a strong focus on collaboration and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth behavioral interviews to evaluate problem-solving skills, leadership potential, and cultural fit. 4. Final interview with senior leadership to discuss the role and make a hiring decision. Key Assessment Areas: - Brand management experience and strategic thinking - Communication and interpersonal skills - Problem-solving and project management abilities - Cultural fit and alignment with Superbet's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare examples of successful brand campaigns and projects you've led. - Research Superbet's brand and industry to demonstrate your understanding and enthusiasm. ATS Keywords: Brand Management, Senior Brand Manager, Global Brand, Local Brand, Brand Campaign, Sponsorship, Agency Management, Project Management, Communication Skills, Portuguese, English, Spanish, Football, Gambling, Fintech, Drinks, Multichannel, Central/Local Dynamic, Global Business ASSUMPTION: Applicants should emphasize their relevant brand management experience, strategic thinking, and cultural fit for the role. Tailoring application materials to highlight these aspects will increase the likelihood of success. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator) - Brand management software (e.g., Brandfolder, Frontify) - Project management tools (e.g., Asana, Trello) - Communication and collaboration platforms (e.g., Slack, Microsoft Teams) 👔 Cultural Fit Considerations Company Values: - Innovation - Responsibility - Passion - Collaboration - Excellence Work Style: - Fast-paced and dynamic - Collaborative and inclusive - Results-driven and data-informed - Creative and innovative Self-Assessment Questions: 1. How do you ensure brand consistency across multiple markets and channels? 2. Can you provide an example of a successful brand campaign you've led, and what was the outcome? 3. How do you approach working with external agencies and managing their output? 4. How do you balance local market relevance with global brand consistency? 5. How do you measure the success of your brand campaigns, and what metrics do you prioritize? ASSUMPTION: Applicants should demonstrate a strong understanding of brand management principles, a proven track record of successful campaigns, and a commitment to Superbet's values and work style. ⚠️ Potential Challenges - Managing multiple stakeholders and ensuring brand consistency across diverse markets. - Balancing local market relevance with global brand consistency. - Working in a fast-paced, dynamic environment with tight deadlines. - Collaborating effectively with external agencies and managing their output. 📈 Similar Roles Comparison - Senior Brand Manager (Superbet) vs. Senior Brand Manager (Competitor) - Superbet: Focus on regulated markets, global brand management, and sports betting. - Competitor: Focus on consumer goods, mass market brands, and retail. - Industry-Specific Context - Superbet: Operating in a highly regulated market with a strong focus on compliance and responsible gaming. - Competitor: Operating in a less regulated market with a broader consumer base. - Career Path Comparison - Superbet: Offers opportunities to work on global brand campaigns and gain exposure to diverse markets and cultures. - Competitor: Provides a stable, long-term career path with a focus on brand management in a specific industry. 📝 Sample Projects 1. Developing and executing a successful brand campaign for a major sporting event, such as the FIFA World Cup or UEFA Champions League. 2. Managing a global rebranding project for a major product line, ensuring consistent implementation across multiple markets and channels. 3. Leading a cross-functional team to develop and launch a new brand extension, targeting a specific niche market or customer segment. 💡 Key Questions to Ask During Interview 1. How does Superbet approach brand management in regulated markets, and what are the unique challenges and opportunities? 2. Can you describe the company's global brand strategy and how this role contributes to its success? 3. How does Superbet ensure brand consistency across diverse markets and cultures? 4. What are the key performance indicators (KPIs) used to measure the success of brand campaigns, and how are they tracked and reported? 5. How does Superbet collaborate with external agencies, and what are the expectations for managing their output? ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their understanding of the role, the industry, and the company's brand management approach. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for phone or video screening and behavioral interviews, focusing on your brand management experience and strategic thinking. 4. Research Superbet's brand and industry to demonstrate your understanding and enthusiasm. 5. Follow up on your application status within two weeks of submission, if you haven't heard back. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.