- Job Title: Senior Brand Manager, Activation - Plenish
- Company: Carlsberg Britvic
- Location: London, City of, United Kingdom
- Job Type: Full-time, On-site
- Category: Brand Management, Marketing
- Date Posted: April 9, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual operating plans for plant-based milks and juice shots.
- Managing communications calendars and overseeing through-the-line activation across multiple channels.
- Collaborating with cross-functional teams to drive brand growth and ensure cohesive brand messaging.
- ASSUMPTION: This role requires a strategic thinker with a strong background in FMCG brand management, ideally in health and wellness, to succeed in driving brand growth and innovation.
📋 Key Responsibilities
- Strategic Planning: Develop and implement growth strategies for plant-based milks and juice shots categories in collaboration with the Senior Brand Manager, Strategy & Innovation.
- Communications Management: Translate annual operating plans into comprehensive marketing activity calendars and oversee their execution across all product categories.
- Activation Leadership: Work with sales and shopper teams to create and implement activation plans for retail, hospitality, and e-commerce channels, ensuring alignment with brand objectives.
- Cross-Functional Collaboration: Lead cross-functional teams to ensure clarity and delivery of priorities and projects, fostering a culture of collaboration and innovation.
- Stakeholder Engagement: Inspire and engage internal and external stakeholders by championing Plenish's vision and successes, building excitement and commitment to brand plans.
- ASSUMPTION: Success in this role requires strong project management skills, the ability to balance multiple priorities, and a data-driven approach to decision-making.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. A postgraduate degree would be an asset.
- Experience: Proven experience (5-10 years) in FMCG brand management, with a focus on health and wellness.
- Required Skills:
- Expertise in developing through-the-line marketing campaigns.
- Strong strategic and analytical skills.
- Excellent communication and interpersonal abilities for cross-functional collaboration.
- Strong presentation skills, delivering clear and compelling narratives.
- Entrepreneurial mindset with agility in a fast-paced environment.
- Passion for health and wellness, aligning with Plenish's mission.
- Preferred Skills:
- Experience working with plant-based products or health and wellness brands.
- Familiarity with the UK beverage market and retail landscape.
- ASSUMPTION: Candidates with experience in brand management for health and wellness products or plant-based beverages may have a competitive edge in this role.
💰 Compensation & Benefits
- Salary Range: £55,000 - £65,000 per annum (based on industry standards for a Senior Brand Manager role in London with 5-10 years of experience).
- Benefits:
- Competitive pension scheme.
- Private medical insurance.
- Life assurance.
- 25 days' holiday (plus bank holidays).
- Flexible working arrangements.
- Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. Occasional evening and weekend work may be required to support events or campaigns.
- ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Carlsberg Britvic operates in the competitive Food and Beverage Services industry, with a strong focus on health and wellness products.
- Company Size: With 1,001-5,000 employees, Carlsberg Britvic offers a large, diverse work environment with ample opportunities for growth and collaboration.
- Founded: Carlsberg Britvic was founded in 2021 through the combination of Carlsberg's and Britvic's legacy businesses in the UK.
- Company Description: Carlsberg Britvic is an integrated beverage powerhouse, combining the strength of its legacy businesses to create an enhanced portfolio, supported by a world-class sales force. The company offers customers an extensive range of brands, including beer, soft drinks, and plant-based milks, and is committed to building brand equity while delighting consumers through outstanding marketing and innovation platforms.
- Company Specialties: Carlsberg Britvic specializes in beverage manufacturing, marketing, and distribution, with a focus on health and wellness products and sustainable business practices.
📊 Role Analysis
- Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to drive brand growth and innovation.
- Reporting Structure: The Senior Brand Manager, Activation reports directly to the Brand Director and works closely with cross-functional teams, including sales, shopper, and marketing colleagues.
- Work Arrangement: This role is primarily on-site, with occasional remote work or hybrid arrangements possible for certain tasks or meetings.
- Growth Opportunities: Successful candidates may have the opportunity to progress to a Brand Director role or take on additional responsibilities as the company continues to grow and evolve.
- ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and take on increased responsibility.
🌍 Location & Work Environment
- Office Type: Carlsberg Britvic's London office is a modern, collaborative workspace designed to foster innovation and creativity.
- Office Location(s): The London office is located in White City, with easy access to public transportation and nearby amenities.
- Geographic Context: London offers a vibrant, multicultural work environment with numerous opportunities for professional development and networking.
- Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with occasional evening and weekend work required to support events or campaigns.
- ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt their work schedule as needed to support brand initiatives.
💼 Interview & Application Insights
- Typical Process: Applications are reviewed, followed by a telephone or video screening, an in-depth interview with the hiring manager, and a final interview with the Brand Director.
- Key Assessment Areas: Candidates should expect to be assessed on their strategic thinking, analytical skills, communication abilities, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your passion for health and wellness and your understanding of the plant-based beverages market.
- Research Carlsberg Britvic and Plenish to demonstrate your understanding of the company and its products.
- ATS Keywords: FMCG brand management, health and wellness, marketing campaigns, strategic planning, analytical skills, communication skills, interpersonal skills, presentation skills, entrepreneurial mindset, agility, collaboration, stakeholder engagement, innovation, consumer focus, ownership, courage.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- ASSUMPTION: Candidates should be comfortable using industry-standard marketing and project management tools, as well as learning new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Carlsberg Britvic's core values include Semper Ardens (always burning), fostering positive energy and compassion, being passionate about the consumer, deciding fast and delivering with excellence, empowering and supporting people, and being courageous, caring, and stronger together.
- Work Style: The company values a collaborative, innovative, and agile work environment, with a focus on driving results and continuous improvement.
- Self-Assessment Questions:
- How do you embody Carlsberg Britvic's core values in your daily work?
- How do you balance creativity with data-driven decision-making?
- How do you foster collaboration and innovation in a cross-functional team environment?
- ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Carlsberg Britvic's values and work style to be successful in this role.
⚠️ Potential Challenges
- The competitive nature of the UK beverage market may present challenges in driving brand growth and market share.
- Balancing multiple priorities and projects may require strong project management skills and the ability to adapt to changing circumstances.
- ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable navigating challenges and setbacks.
📈 Similar Roles Comparison
- Role Differences: This role focuses on activation and through-the-line marketing, whereas other senior brand management roles may have a stronger focus on strategy, innovation, or specific channels (e.g., digital, retail).
- Industry-Specific Context: The UK beverage market is highly competitive, with a strong focus on health and wellness products and sustainable business practices.
- Career Path Comparison: This role offers significant growth potential, with opportunities to progress to a Brand Director role or take on additional responsibilities as the company continues to grow and evolve.
- ASSUMPTION: Candidates should research similar roles and industry trends to better understand the competitive landscape and identify opportunities for growth and development.
📝 Sample Projects
- Developing and executing a through-the-line marketing campaign to launch a new plant-based milk product.
- Collaborating with cross-functional teams to create and implement an activation plan for a major retailer, driving sales and market share.
- Analyzing market trends and consumer behavior to inform strategic planning and brand growth initiatives.
- ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements in brand management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand strategy for Plenish?
- What opportunities are there for growth and development within the brand management team?
- How does Carlsberg Britvic support work-life balance for its employees?
- ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the brand management function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.britvic.com/job/London-Senior-Brand-Manager%2C-Activation-Plenish-W10-6BD/1191198101/).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Carlsberg Britvic, Plenish, and the UK beverage market.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
