Senior Brand Manager Cardiometabolic

📌 Core Information

🔹 Job Title: Senior Brand Manager Cardiometabolic

🔹 Company: Lilly

🔹 Location: Budapest, Budapest, Hungary

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive brand strategies aligned with corporate and product objectives
• Executing effective marketing plans to drive brand visibility and recognition
• Managing communication campaigns, both B2B and B2C, across digital and traditional channels
• Overseeing content creation and ensuring brand message consistency
• Planning and executing innovative patient mobilization campaigns

ASSUMPTION: This role requires a strong background in brand management, with a focus on the pharmaceutical industry or consumer goods. Candidates should have a proven track record in developing and executing brand strategies, as well as managing communication campaigns.

📋 Key Responsibilities

✅ Contributes to develop comprehensive brand strategies that align with corporate and product objectives

✅ Implement effective marketing plans that drive brand visibility and recognition

✅ Contributes to develop and execute comprehensive communication campaigns, both B2B and B2C, using digital and traditional channels

✅ Oversee content creation and coordinate with creative agencies to ensure brand message consistency

✅ Contributes to develop brand positioning strategies to differentiate our products in the market

✅ Plan and execute innovative campaigns aimed at raising disease awareness and mobilizing patients

✅ Collaborate with medical and sales teams to ensure a positive impact on patient health and treatment adherence

✅ Develop and maintain strategic relationships with HCPs, pharmacies, and points of sale

✅ Create and implement point-of-sale marketing programs to drive sales

✅ Ensure efficient and effective product distribution in the market and collaborate with the logistics department to optimize the supply chain

✅ Conduct market studies and competitor analysis to identify opportunities and threats, and use market insights to adjust marketing strategies and tactics

✅ Contributes to manage the brand's marketing budget, ensuring efficient and effective use of resources, and measure and report the return on investment (ROI) of marketing campaigns

✅ Collaborate with internal and external teams to ensure brand consistency across all touchpoints, and coordinate with advertising agencies and external suppliers for the creation of marketing materials

ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple projects simultaneously and work under pressure. Candidates should also have excellent communication skills and be able to work effectively in a team environment.

🎯 Required Qualifications

Education: University degree or MBA

Experience: Previous experience of 2-3 years as a Brand Associate in the pharmaceutical industry focused on pharmacies or in the consumer goods industry

Required Skills:

• Proven experience in managing patient/customer mobilization campaigns
• Experience in developing and executing brand positioning strategies
• High level of integrity
• Analytical skills and ability to interpret market data
• Excellent communication skills and ability to work in a team
• Creativity and innovation in developing marketing strategies
• Demonstrate a proactive and driven attitude to accelerate patient access to innovative solutions
• Ability to work under pressure and manage multiple projects simultaneously
• C1/Advanced English & Hungarian as mother tongue

Preferred Skills:

• Knowledge of pharmaceutical marketing, pharmacy operations, and pharmaceutical product distribution
• Knowledge of digital marketing tools and solutions

ASSUMPTION: Candidates should have a strong understanding of the pharmaceutical industry and be familiar with brand management strategies. They should also be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between €45,000 and €60,000 per year, based on industry standards for a Senior Brand Manager role in Budapest. This range is inclusive of base salary and any related bonuses or incentives.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition assistance program
• On-site fitness center and wellness programs

Working Hours: This position requires a standard workweek of 40 hours, with some flexibility for overtime as needed. Lilly offers a hybrid work arrangement, with employees working on-site two to three days per week and remotely for the remainder of the week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly operates in the pharmaceutical manufacturing industry, with a focus on developing and marketing innovative medicines and treatments for a wide range of diseases and conditions. The company is a global leader in its field, with a strong commitment to improving patient outcomes and making life better for people around the world.

Company Size: Lilly is a large company, with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as access to a wide range of resources and support.

Founded: Lilly was founded in 1876 by Colonel Eli Lilly, who established the company with a clear vision to \"take what you find here and make it better and better.\" The company has since grown into a global leader in the pharmaceutical industry, with a rich history of innovation and scientific discovery.

Company Description:

• Lilly is a medicine company that turns science into healing to make life better for people around the world
• The company harnesses the power of biotechnology, chemistry, and genetic medicine to advance science and solve some of the world's most significant health challenges
• Lilly is dedicated to helping individuals with disabilities actively engage in the workforce, ensuring equal opportunities when vying for positions

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly is a well-established company with a strong reputation in the pharmaceutical industry. Candidates should be familiar with the company's mission, values, and commitment to improving patient outcomes.

📊 Role Analysis

Career Level: This role is at the senior level, with a focus on strategic planning and execution. Candidates should have a proven track record in brand management and be able to work independently and with minimal supervision.

Reporting Structure: The Senior Brand Manager will report directly to the Brand Director and work closely with cross-functional teams, including marketing, sales, and medical affairs.

Work Arrangement: This position offers a hybrid work arrangement, with employees working on-site two to three days per week and remotely for the remainder of the week. This arrangement allows for flexibility and a healthy work-life balance.

Growth Opportunities:

• Lilly offers a range of growth and development opportunities, including training and mentoring programs, as well as internal promotions and transfers
• The company's large size and global presence provide ample opportunities for career advancement and expansion
• Lilly is committed to fostering a diverse and inclusive work environment, where employees can grow and thrive

ASSUMPTION: Candidates should be motivated and driven, with a strong desire to grow and develop within their role and the organization. They should also be comfortable working in a dynamic and fast-paced environment, with a focus on continuous learning and improvement.

🌍 Location & Work Environment

Office Type: Lilly's Budapest office is a modern and collaborative workspace, designed to foster creativity and innovation. The office features open-plan workspaces, meeting rooms, and breakout areas, as well as on-site amenities such as a fitness center and wellness programs.

Office Location(s): Lilly's Budapest office is located in the 10th district of the city, with easy access to public transportation and nearby amenities.

Geographic Context:

• Budapest is the capital and largest city of Hungary, with a population of over 1.7 million people
• The city is known for its rich history, vibrant culture, and beautiful architecture, with attractions such as the Buda Castle, the Hungarian Parliament Building, and the Széchenyi Chain Bridge
• Budapest offers a high quality of life, with a low cost of living compared to other major European cities, as well as a wide range of educational, recreational, and cultural opportunities

Work Schedule: This position follows a standard workweek of 40 hours, with some flexibility for overtime as needed. Employees are expected to be available during core business hours and may be required to work additional hours to meet project deadlines or business needs.

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with a focus on meeting tight deadlines and managing multiple projects simultaneously. They should also be comfortable working in a collaborative and team-oriented environment, with a focus on open communication and active listening.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Brand management and strategy development
• Communication and campaign management
• Patient mobilization and education
• Budget management and ROI analysis
• Teamwork and collaboration
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand management, communication campaigns, and patient mobilization
• Demonstrate your understanding of the pharmaceutical industry and Lilly's mission and values
• Showcase your ability to work effectively in a team and manage multiple projects simultaneously

ATS Keywords: Brand strategy, marketing plans, communication campaigns, patient mobilization, brand positioning, market analysis, budget management, teamwork, analytical skills, creativity, proactive attitude

ASSUMPTION: Candidates should be familiar with the application process for a large corporation such as Lilly and be prepared to navigate the company's Applicant Tracking System (ATS) to submit their application and track their progress throughout the hiring process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work in brand management and marketing. They should also be willing to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Lilly is committed to acting with integrity in all aspects of its business, with a focus on honesty, fairness, and ethical behavior
• Excellence: Lilly strives for excellence in all that it does, with a commitment to continuous learning, improvement, and innovation
• Patient focus: Lilly is dedicated to improving patient outcomes and making life better for people around the world, with a focus on patient-centered care and compassion

Work Style:

• Collaborative: Lilly fosters a culture of teamwork and collaboration, with a focus on open communication and active listening
• Dynamic: Lilly operates in a fast-paced and dynamic environment, with a focus on meeting tight deadlines and managing multiple projects simultaneously
• Inclusive: Lilly is committed to fostering a diverse and inclusive work environment, where employees can grow and thrive

Self-Assessment Questions:

• Do you have a proven track record in brand management and marketing, with a focus on the pharmaceutical industry or consumer goods?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on meeting tight deadlines and managing multiple projects simultaneously?
• Do you have strong communication skills and the ability to work effectively in a team?
• Are you committed to acting with integrity, striving for excellence, and putting patients first in all that you do?

ASSUMPTION: Candidates should be a strong cultural fit for Lilly, with a commitment to the company's values and work style. They should also be comfortable working in a dynamic and fast-paced environment, with a focus on meeting tight deadlines and managing multiple projects simultaneously.

⚠️ Potential Challenges

• The pharmaceutical industry is highly regulated and competitive, with a focus on innovation and scientific discovery
• Brand management and marketing in the pharmaceutical industry requires a strong understanding of the regulatory environment and a commitment to compliance and ethical behavior
• The role may require travel to attend industry conferences, meetings, and events, as well as to visit Lilly's global offices and facilities
• The work may be stressful and demanding, with a focus on meeting tight deadlines and managing multiple projects simultaneously

ASSUMPTION: Candidates should be aware of the potential challenges and demands of working in the pharmaceutical industry and be prepared to navigate a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Senior Brand Manager Cardiometabolic vs. Senior Brand Manager Oncology: Both roles require a strong background in brand management and marketing, with a focus on the pharmaceutical industry. However, the Cardiometabolic role may have a greater emphasis on patient education and mobilization, while the Oncology role may require a deeper understanding of the regulatory environment and a greater focus on clinical trial management and data analysis
• Senior Brand Manager Cardiometabolic vs. Brand Manager Consumer Goods: Both roles require a strong background in brand management and marketing, with a focus on developing and executing brand strategies and communication campaigns. However, the Cardiometabolic role may have a greater emphasis on patient education and mobilization, while the Consumer Goods role may require a deeper understanding of market research and consumer behavior
• Senior Brand Manager Cardiometabolic vs. Senior Product Manager: Both roles require a strong background in product management and a focus on driving revenue growth and market share. However, the Senior Brand Manager role may have a greater emphasis on brand strategy and communication, while the Senior Product Manager role may require a deeper understanding of market research and competitive analysis

ASSUMPTION: Candidates should be aware of the similarities and differences between related roles in the pharmaceutical industry and be prepared to tailor their application and interview responses to highlight their relevant experience and skills.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new cardiometabolic product, including market research, competitive analysis, and positioning
• Planning and executing a patient education and mobilization campaign, including the development of educational materials, the identification of key opinion leaders, and the coordination of events and activities
• Managing a product recall or other crisis communication situation, including the development of communication materials, the coordination of internal and external stakeholders, and the monitoring and evaluation of the response

ASSUMPTION: Candidates should be able to provide specific examples of their experience with brand management, communication campaigns, and patient mobilization, as well as their ability to work effectively in a team and manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand management strategy and how this role fits into that overall strategy?
• How does the company support the professional development and growth of its brand management team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its brand management efforts, and what metrics are most important for this role?
• What is the company's approach to innovation and new product development, and how does this role support that approach?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lilly careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand management, communication campaigns, and patient mobilization
• Prepare for your interview by researching Lilly's mission, values, and culture, as well as the specific requirements and responsibilities of the role
• If selected for an in-depth interview, be prepared to provide specific examples of your experience with brand management, communication campaigns, and patient mobilization, as well as your ability to work effectively in a team and manage multiple projects simultaneously
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.