Senior Brand Manager / Chef de Marque Senior

📌 Core Information

🔹 Job Title: Senior Brand Manager / Chef de Marque Senior

🔹 Company: P&G

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic and operational aspects of the Walmart brand team across all categories
• Collaborating with various teams and stakeholders to identify consumer needs and develop effective marketing plans
• Strong partnership with category teams, media teams, the retailer, and other stakeholders
• Guiding the vision strategy behind multiple brands by identifying consumer needs, understanding shopper insights, and executing marketing plans that win with consumers at the shelf

ASSUMPTION: This role requires a strong understanding of retailer media and how to apply that strategy to deliver material growth. It also involves working with multiple brands, so the ability to manage multiple priorities and switch between different brand strategies is crucial.

📋 Key Responsibilities

✅ Lead the strategic and operational aspects of the Walmart brand team across all categories, focusing on brand growth and strategy execution

✅ Collaborate with various teams and stakeholders to identify consumer needs and develop effective marketing plans

✅ Guide the vision strategy behind multiple brands by identifying consumer needs, understanding shopper insights, and executing marketing plans that win with consumers at the shelf

✅ Strong partnership with category teams, media teams, the retailer, and other stakeholders to deliver brand growth

✅ Monitor brand strategies and make data-driven decisions to optimize performance

ASSUMPTION: This role involves a high degree of collaboration and influencing others to achieve success. Strong communication skills and the ability to build effective relationships with various stakeholders are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

Experience: 5-10 years of experience leading cross-functional teams and collaborating with various stakeholders

Required Skills:

• Strong critical thinking and analytical skills to develop effective brand strategies for multiple brands with clearly defined objectives
• Deep understanding of market trends, consumer behavior, and competitive landscape to inform brand strategies
• Strong communication and presentation skills to effectively communicate brand plans and objectives
• Proactive innovation to find opportunities and drive continuous improvement in brand strategies and executions
• Experience in Shopper Marketing, eCommerce, or Retailer Media is a plus

Preferred Skills:

• Experience working with Walmart or other major retailers
• Fluency in French or other languages relevant to the role

ASSUMPTION: Given the role's focus on the Walmart brand team, experience working with Walmart or other major retailers would be beneficial. Additionally, fluency in French or other languages relevant to the role could be an asset for communicating with stakeholders and consumers.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Brand Manager role in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and time-off policies
• Employee discounts on P&G products
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees

Founded: 1837 (as a soap and candle company)

Company Description:

• P&G is one of the world's largest consumer goods companies, with a portfolio of iconic, trusted brands
• The company operates in approximately 70 countries and offers opportunities in multiple locations
• P&G aims to deliver a superior consumer experience and employee value equation

Company Specialties:

• Consumer Goods
• Marketing
• and Advertising

Company Website: pg.com

ASSUMPTION: P&G's large global footprint and diverse brand portfolio offer numerous opportunities for career growth and development. The company's focus on delivering a superior consumer experience and employee value equation makes it an attractive place to work.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Brand Operations Director or a similar role

Work Arrangement: On-site (full-time)

Growth Opportunities:

• Potential progression to a Brand Operations Director or similar role
• Expansion of responsibilities to include additional brands or categories
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers growth opportunities through increased responsibilities, expanded scope, or progression to a director-level position. The specific growth path may depend on the individual's performance and the organization's needs.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 2 P&G Plaza, Cincinnati, Ohio, US (headquarters); 4711 Yonge Street, Toronto, Ontario, CA (for this role)

Geographic Context:

• Toronto, Ontario, Canada
• Cincinnati, Ohio, United States (headquarters)

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project demands)

ASSUMPTION: The work schedule may vary depending on the individual's specific role and responsibilities. Some flexibility is expected to accommodate meetings and project demands.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Final interviews with senior leaders or HR
• Background check and offer

Key Assessment Areas:

• Brand strategy and planning
• Consumer insights and market trends
• Communication and presentation skills
• Analytical and problem-solving skills
• Collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of brand strategies or marketing plans you've developed and executed
• Be ready to discuss your understanding of market trends, consumer behavior, and competitive landscape
• Practice presenting your ideas clearly and concisely

ATS Keywords: Senior Brand Manager, Chef de Marque Senior, Walmart, Retailer Media, Shopper Marketing, eCommerce, Cross-Functional Leadership, Stakeholder Management, Brand Strategy, Consumer Insights, Market Trends, Analytical Skills, Communication, Presentation

ASSUMPTION: The application process may vary depending on the specific role and location. It's essential to review the information provided on the P&G Careers website for details on what to expect.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required may vary depending on the individual's role and responsibilities. This list covers common tools used in marketing and brand management roles.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Responsibility
• Fairness

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• How do your personal values align with P&G's company values?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you approach continuous learning and improvement in your work?

ASSUMPTION: P&G values a diverse and inclusive work environment. Candidates who can demonstrate a strong fit with the company's values and work style will be more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple brands and priorities simultaneously
• Working with various stakeholders and navigating different perspectives
• Keeping up-to-date with market trends and consumer behavior in a rapidly evolving retail landscape
• Balancing strategic planning with day-to-day tactical execution

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Brand Manager position in a consumer goods company, with a focus on retailer media and shopper marketing
• Unlike other roles, this position requires a strong understanding of retailer media and how to apply that strategy to deliver material growth
• Career progression in this role may lead to a Brand Operations Director or similar position, with expanded responsibilities or a move to a different brand or category

ASSUMPTION: While this role shares similarities with other Senior Brand Manager positions, its unique focus on retailer media and shopper marketing sets it apart. Candidates with relevant experience in these areas will be well-suited to this role.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new product launch, including market research, consumer insights, and competitive analysis
• Creating and executing a marketing plan to drive sales growth for an existing brand, incorporating retailer-specific promotions and shopper marketing tactics
• Conducting a brand audit and rebranding initiative to refresh a mature brand and appeal to a new generation of consumers

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Senior Brand Manager might undertake in this role. The specific projects may vary depending on the individual brand and market context.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Walmart brand team?
• How does this role fit into the broader brand operations strategy for P&G?
• What are the most significant challenges facing the Walmart brand team, and how can this role address them?
• How does P&G support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of brand strategies or marketing plans you've developed and executed
• Be ready to discuss your understanding of market trends, consumer behavior, and competitive landscape
• Practice presenting your ideas clearly and concisely
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.