📌 Core Information
🔹 Job Title: Senior Brand Manager - Consumer Execution Lead
🔹 Company: Eli Lilly and Company
🔹 Location: Basingstoke, Hampshire, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing consumer-facing initiatives to create remarkable experiences across patients’ healthcare journeys
- Driving the planning, execution, and optimization of integrated educational campaigns across multiple channels
- Managing the budget effectively, allocating resources to maximize ROI and improved consumer outcomes
- Establishing key performance indicators (KPIs) to track the effectiveness of key initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI
ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in consumer marketing, preferably in a DTC setting, to drive consumer-focused initiatives and embed the consumer mindset across the organization.
📋 Key Responsibilities
✅ Developing annual marketing plans and budgets for assigned brands
✅ Working with internal cross-functional teams and external partners to develop comprehensive campaigns across print, online/digital, email, social media, video, and other channels
✅ Overseeing all creative development for assigned brands
✅ Coordinating production of collateral materials, promotional items, videos, web sites, etc., ensuring timely completion within budgetary constraints
✅ Collaborating with Medical Affairs team to develop scientific content appropriate for different audiences
✅ Managing the launch process of new assets, including planning, implementation, communication, training, and evaluation
✅ Monitoring competitive environment and adjusting strategies accordingly
✅ Identifying opportunities for increasing patient access to medications through advocacy efforts
✅ Ensuring adherence to corporate standards and FDA regulations
✅ Maintaining strong relationships with key opinion leaders, professional organizations, and advocacy groups
ASSUMPTION: This role involves a high level of cross-functional collaboration and stakeholder management, requiring strong communication skills and the ability to work effectively with various teams across functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Proven experience of over 5 years in consumer marketing, preferably in a DTC setting with agency management experience.
Required Skills:
- Strong strategic thinking and problem-solving skills
- Excellent leadership and team management skills
- In-depth knowledge of digital marketing channels, technologies, and best practices
- Proficiency in data analysis and interpretation
- Outstanding communication and interpersonal skills
- Strong project management skills
- Results-oriented mindset
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in consumer marketing, digital marketing, and data analysis will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: £65,000 - £85,000 per annum (based on industry standards for a Senior Brand Manager role in the UK pharmaceutical industry)
Benefits:
- Competitive benefits package, including healthcare, pension, and life insurance
- Generous vacation and holiday time
- Employee stock purchase plan
- On-site gym and wellness programs
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company is a global pharmaceutical company focused on developing and delivering innovative medicines and therapies to patients around the world. The company operates in the highly competitive pharmaceutical industry, with a strong focus on research and development, manufacturing, and marketing of medicines.
Company Size: With over 49,000 employees worldwide, Eli Lilly and Company is a large organization with a significant global presence. This size allows for diverse career opportunities and the resources to invest in research and development, but may also result in a more structured and hierarchical work environment.
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly in Indianapolis, Indiana, USA. The company has a long history of innovation and commitment to improving patient lives.
Company Description:
- Eli Lilly and Company is a global leader in the pharmaceutical industry, with a strong commitment to improving patient lives through innovative medicines and therapies
- The company operates in over 125 countries and has a diverse portfolio of products, including human pharmaceuticals, animal health products, and biotechnology products
- Eli Lilly and Company is known for its strong focus on research and development, with a significant investment in this area to drive innovation and growth
Company Specialties:
- Pharmaceutical development and manufacturing
- Biotechnology and biopharmaceuticals
- Global marketing and sales
Company Website: www.lilly.com
ASSUMPTION: Eli Lilly and Company is a well-established and respected player in the global pharmaceutical industry, with a strong commitment to innovation, quality, and patient care.
📊 Role Analysis
Career Level: This role is at the senior manager level, with significant responsibility for driving consumer-facing initiatives and managing cross-functional teams. The role reports directly to the Customer Execution Lead, Northern European Hub.
Reporting Structure: The Senior Brand Manager - Consumer Execution Lead reports directly to the Customer Execution Lead, Northern European Hub and has no direct reports. However, the role is expected to influence and collaborate with various teams across functions to implement and embed new processes and capabilities.
Work Arrangement: This role is a hybrid position, with 2 days of remote work and 3 days on-site at the Basingstoke office. The work arrangement offers flexibility while maintaining a strong connection to the on-site team and resources.
Growth Opportunities:
- Progression to a more senior role within the marketing function, such as a Marketing Director or Head of Brand
- Expansion into other areas of the business, such as sales, market access, or medical affairs
- Opportunities to work on global projects or assignments, providing exposure to different markets and cultures
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the marketing function and across other areas of the business.
🌍 Location & Work Environment
Office Type: The Basingstoke office is a modern, collaborative workspace with on-site amenities, including a gym and cafeteria. The office is designed to foster innovation and teamwork.
Office Location(s): Lily House, Basingstoke, Hampshire, United Kingdom
Geographic Context:
- Basingstoke is a town in the county of Hampshire, located approximately 50 miles northwest of London
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside
- Basingstoke has a strong economy, with a diverse range of industries and a skilled workforce
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangement. The role may require occasional travel to attend meetings, conferences, or industry events.
ASSUMPTION: The Basingstoke office provides a modern, collaborative work environment that supports the needs of the role and the team. The location offers a good balance between urban and rural living, with easy access to both London and the countryside.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a panel of stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Digital marketing expertise and data analysis skills
- Cultural fit and alignment with Eli Lilly and Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your achievements in consumer marketing, digital marketing, and data analysis
- Demonstrate your understanding of the pharmaceutical industry and Eli Lilly and Company's mission and values
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Consumer marketing, digital marketing, data analysis, strategic thinking, leadership, team management, cross-functional collaboration, pharmaceutical industry, Eli Lilly and Company
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing function and can be learned or built upon existing skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with integrity in all that we do
- Excellent: We strive to be the best at what we do
- Patient-centered: We focus on improving the lives of patients
- Innovative: We drive innovation to meet the needs of our patients
- Collaborative: We work together to achieve our goals
Work Style:
- Collaborative: This role requires strong cross-functional collaboration and stakeholder management
- Data-driven: The role requires a strong focus on data analysis and interpretation to drive decision-making
- Agile: The role may require adaptability and flexibility in response to changing priorities or market conditions
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Eli Lilly and Company's values and mission?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to implement a new process or capability?
- How do you stay up-to-date with emerging consumer and marketing technologies and trends?
ASSUMPTION: Candidates who demonstrate a strong alignment with Eli Lilly and Company's values, a collaborative work style, and a data-driven approach to decision-making will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing pharmaceutical industry
- Balancing the need for innovation with the need to maintain compliance with regulatory requirements
- Adapting to a hybrid work arrangement and maintaining strong relationships with on-site team members
ASSUMPTION: These challenges are common to roles in the pharmaceutical industry and can be managed effectively with strong leadership, strategic thinking, and a focus on collaboration and communication.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer-facing initiatives and the integration of the consumer mindset across the organization
- Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on data-driven decision-making and cross-functional collaboration
- Career progression in this role may follow a path into more senior marketing roles or into other areas of the business, such as sales, market access, or medical affairs
ASSUMPTION: This role offers a unique opportunity to drive consumer-focused initiatives and embed the consumer mindset across the organization, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a consumer-focused campaign to increase patient awareness and understanding of a new medication
- Managing the launch process of a new asset, including planning, implementation, communication, training, and evaluation
- Identifying opportunities for increasing patient access to medications through advocacy efforts and developing strategies to capitalize on these opportunities
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking and leadership required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within the organization?
- How does Eli Lilly and Company support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Eli Lilly and Company measure the success of consumer-facing initiatives, and how will my performance be evaluated in this role?
- What are the key challenges facing the pharmaceutical industry, and how does this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, and to demonstrate the candidate's interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Brand Manager - Consumer Execution Lead
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Eli Lilly and Company and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
