Senior Brand Manager - Consumer Execution Lead

📌 Core Information

🔹 Job Title: Senior Brand Manager - Consumer Execution Lead

🔹 Company: Lilly

🔹 Location: Basingstoke, Hampshire, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Pharmaceuticals, Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing consumer-facing initiatives to create remarkable experiences across patients’ healthcare journeys.
• Driving the advancement of implementing innovative consumer capabilities and executing consumer-focused disease state education campaigns.
• Collaborating with cross-functional teams and external partners to develop comprehensive campaigns across various channels.
• Managing the launch process of new assets, including planning, implementation, communication, training, and evaluation.
• Monitoring the competitive environment and adjusting strategies accordingly.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams to drive consumer-focused initiatives and improve patient outcomes.

📋 Key Responsibilities

✅ Developing annual marketing plans and budgets for assigned brands.

✅ Working with internal cross-functional teams and external partners to develop comprehensive campaigns across print, online/digital, email, social media, video, and other channels.

✅ Overseeing all creative development for assigned brands and coordinating production of collateral materials, promotional items, videos, web sites, etc.

✅ Collaborating with the Medical Affairs team to develop scientific content appropriate for different audiences.

✅ Managing the launch process of new assets, including planning, implementation, communication, training, and evaluation.

✅ Monitoring the competitive environment and adjusting strategies accordingly.

✅ Identifying opportunities for increasing patient access to medications through advocacy efforts.

✅ Ensuring adherence to corporate standards and FDA regulations.

✅ Maintaining strong relationships with Key opinion leaders, professional organizations, and advocacy groups.

ASSUMPTION: The role requires a strong understanding of the pharmaceutical industry, consumer behavior, and marketing strategies to effectively manage brand campaigns and improve patient outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Proven experience of over 5 years in consumer marketing, preferably in a DTC setting with agency management experience.

Required Skills:

• Strong strategic thinking and problem-solving skills.
• Excellent leadership and team management skills.
• In-depth knowledge of digital marketing channels, technologies, and best practices.
• Proficiency in data analysis and interpretation.
• Outstanding communication and interpersonal skills.
• Strong project management skills.
• Results-oriented mindset.

Preferred Skills:

• Experience in the pharmaceutical industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in consumer marketing, preferably in the pharmaceutical industry, will be well-suited for this role. Familiarity with digital marketing channels and data analysis is essential for success in this position.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Estimated, based on industry standards for a Senior Brand Manager role in the UK pharmaceutical industry)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee assistance programs.
• Opportunities for professional development and career growth.
• Flexible working arrangements.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid working arrangements.

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Brand Manager role in the UK pharmaceutical industry. Actual compensation may vary based on experience, qualifications, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly operates in the pharmaceutical manufacturing industry, focusing on developing and manufacturing medicines to improve the lives of patients worldwide.

Company Size: Lilly is a large corporation with over 10,000 employees globally, providing a structured and well-resourced work environment.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly in Indianapolis, Indiana, USA.

Company Description:

• Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world.
• The company discovers and brings life-changing medicines to those who need them, improves the understanding and management of disease, and gives back to communities through philanthropy and volunteerism.
• Lilly's employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism.

Company Specialties:

• Pharmaceutical Development
• Pharmaceuticals
• Biotech and Biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's focus on improving patient outcomes and commitment to corporate social responsibility make it an attractive employer for candidates seeking to make a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in consumer marketing and brand management.

Reporting Structure: The Senior Brand Manager - Consumer Execution Lead reports to the Customer Execution Lead, Northern European Hub.

Work Arrangement: This role is a hybrid position, requiring a mix of on-site and remote work.

Growth Opportunities:

• Progression to a more senior role within the marketing department or other functions within the organization.
• Expanding responsibilities and leadership opportunities as the company grows and evolves.
• International assignments or rotations to gain experience in different markets and cultures.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Lilly's Basingstoke office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Lilly House, Basingstoke, Hampshire, United Kingdom

Geographic Context:

• Basingstoke is a town in the county of Hampshire, located approximately 50 miles northwest of London.
• The area offers a mix of urban and rural living, with easy access to both the city and the countryside.
• Basingstoke has a vibrant cultural scene, with numerous museums, galleries, and historical sites, as well as a thriving music and arts scene.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid working arrangements.

ASSUMPTION: The Basingstoke office provides a professional and engaging work environment, with easy access to amenities and transportation options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR department.
• In-depth behavioral and technical interviews with the hiring manager and other team members.
• Final interview with the Customer Execution Lead, Northern European Hub.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management skills.
• Knowledge of digital marketing channels and best practices.
• Proficiency in data analysis and interpretation.
• Communication and interpersonal skills.
• Cultural fit and alignment with Lilly's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with consumer marketing, brand management, and digital marketing channels.
• Demonstrate your ability to work effectively with cross-functional teams and external partners.
• Showcase your understanding of the pharmaceutical industry and consumer behavior.

ATS Keywords: Consumer Marketing, Brand Management, Digital Marketing, Data Analysis, Strategic Thinking, Leadership, Team Management, Pharmaceutical Industry, Consumer Behavior

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry-specific knowledge, as well as their cultural fit with Lilly's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with integrity in all that we do.
• Excellent: We strive to be the best at what we do, setting high standards, and delivering with excellence.
• Patient-centered: We focus on the needs of patients and their families, always striving to improve their lives.

Work Style:

• Collaborative: We work together, sharing knowledge and expertise to achieve common goals.
• Innovative: We encourage creativity and continuous learning to drive progress and improvement.
• Adaptable: We embrace change and adapt to new circumstances, seizing opportunities to grow and evolve.

Self-Assessment Questions:

• Do you align with Lilly's values of integrity, excellence, and patient-centeredness?
• Are you comfortable working in a collaborative, innovative, and adaptable work environment?
• Do you have the strategic thinking, leadership, and team management skills required to drive consumer-focused initiatives and improve patient outcomes?

ASSUMPTION: Candidates who demonstrate a strong fit with Lilly's values and work style will be well-suited for this role and more likely to succeed in the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Navigating a large, complex organization with multiple stakeholders.
• Adapting to changes in the pharmaceutical industry and regulatory environment.
• Working effectively with external partners and agencies.

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively with diverse teams and stakeholders.

📈 Similar Roles Comparison

• This role differs from other brand management positions in its focus on consumer-facing initiatives and consumer-focused disease state education campaigns.
• In the pharmaceutical industry, this role is unique in its emphasis on consumer-centric marketing strategies to improve patient outcomes.
• Career progression in this role may lead to more senior positions within the marketing department or other functions within the organization, with potential opportunities for international assignments or rotations.

ASSUMPTION: This role offers a unique opportunity for candidates interested in driving consumer-focused initiatives and improving patient outcomes in the pharmaceutical industry.

📝 Sample Projects

• Developing and executing a consumer-focused disease state education campaign for a new pharmaceutical product launch.
• Managing the creative development and production of collateral materials, promotional items, videos, and web sites for multiple brands.
• Collaborating with the Medical Affairs team to develop scientific content appropriate for different audiences, including patients, healthcare professionals, and caregivers.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Brand Manager - Consumer Execution Lead in driving consumer-focused initiatives and improving patient outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and the broader organization?
• How does Lilly support the professional development and career growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured and evaluated?
• How does Lilly foster a culture of innovation and continuous learning, and what opportunities are there for me to contribute to this aspect of the company's work environment?
• What are the most significant challenges facing the pharmaceutical industry, and how is Lilly positioned to address these challenges and maintain its competitive edge?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make a more informed decision about your fit and potential for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on consumer marketing, brand management, and digital marketing channels.
• Prepare for the interview by researching Lilly's values, culture, and recent news, and by practicing your responses to common interview questions.
• If selected for the final interview, be prepared to present a portfolio or examples of your work, demonstrating your ability to drive consumer-focused initiatives and improve patient outcomes.
• Follow up with the hiring manager or HR representative within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.