📌 Core Information
🔹 Job Title: Senior Brand Manager
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada (Remote)
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand and business strategies for Amazon video entertainment in Canada
- Cross-functional collaboration with global teams to bring compelling original video entertainment to customers
- Campaign strategy, stakeholder management, and performance monitoring to drive business decisions
- Process improvement and strategic planning for key initiatives
- Working with analytics to surface insights and drive business decisions
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop overall campaign strategy and planning for original video entertainment from title conception to launch, including creation of goals, approach, audience targets, positioning, project management, and overall communication and engagement strategy
✅ Develop new processes with cross-functional team members and drive strategic planning process improvement of key initiatives
✅ Document and present strategies and provide periodic updates to internal and external audiences
✅ Lead stakeholder management across multiple teams and levels
✅ Dive deep into analytics both individually and with partner teams to surface insights that drive business decisions
✅ Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement through post campaign analysis and reporting
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work, with a strong focus on stakeholder management and communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand management, with a focus on entertainment or a related industry
Required Skills:
- Proven experience in brand management and campaign strategy
- Strong project management skills
- Excellent analytical skills and data-driven decision making
- Excellent communication and stakeholder management skills
- Ability to work effectively in a cross-functional team environment
- Fluency in English (French would be an asset)
Preferred Skills:
- Experience working with global teams
- Familiarity with Amazon's products and services
- Experience working with entertainment industry partners
ASSUMPTION: While a background in entertainment is preferred, candidates from related industries with transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Brand Manager role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and parental leave
- Employee discount on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Toronto. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Over 25 years ago)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to work on large-scale projects with a global impact, as well as access to extensive resources and mentorship.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Head of Brand Management, Canada
Work Arrangement: Hybrid (Remote & On-site) - This role requires regular on-site presence in Toronto, with flexibility for remote work
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the brand management team
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's brand management team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant entertainment industry
- Toronto offers a high quality of life, with access to numerous cultural attractions, restaurants, and outdoor activities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: Toronto offers a dynamic work environment with a diverse talent pool and numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Analytical skills and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Provide specific examples of your experience with campaign strategy, stakeholder management, and performance monitoring
- Demonstrate your understanding of the entertainment industry and Amazon's products and services
ATS Keywords: Brand Management, Campaign Strategy, Stakeholder Management, Performance Monitoring, Analytics, Entertainment Industry, Amazon
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Presentation tools (e.g., Keynote, Prezi)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for driving results?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a data-driven approach to decision making and a commitment to continuous improvement?
ASSUMPTION: Candidates who are a strong cultural fit for Amazon will thrive in this role and make a significant impact on the organization's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the entertainment industry and Amazon's product offerings
- Balancing remote work and on-site presence effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role in a traditional entertainment company, but with the added complexity of working for a large technology company with a diverse product portfolio
- Compared to other Senior Brand Manager roles, this role offers the opportunity to work on high-impact projects with a global reach and access to extensive resources and mentorship
- Career progression in this role could lead to a leadership position within Amazon's brand management team or a move into a related field, such as marketing or product management
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the entertainment industry or other large technology companies.
📝 Sample Projects
- Developing and executing a brand strategy for a new original video entertainment title, from conception to launch
- Conducting market research and analyzing data to inform brand positioning and targeting strategies
- Managing a cross-functional team to deliver a high-profile brand campaign, including stakeholder management, project management, and performance monitoring
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and analysis to project management and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall brand management strategy for Amazon's entertainment offerings in Canada?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its brand management team members?
- What is the work-life balance like for this role, given the hybrid remote and on-site arrangement?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of your experience with campaign strategy, stakeholder management, and performance monitoring
- Be ready to discuss your understanding of the entertainment industry and Amazon's products and services
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
