📌 Core Information
🔹 Job Title: Senior Brand Manager (Fixed Term Contract)
🔹 Company: Brown-Forman
🔹 Location: Sydney, Australia
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing & Branding
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site (with domestic and international travel up to 10%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to drive growth across all touchpoints
- Managing P&L and optimizing marketing spend to deliver brand growth
- Leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns
- Collaborating with internal and external stakeholders to create and execute integrated campaigns
- Mentoring a direct report and fostering a culture of creativity and insightfulness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand management to succeed.
📋 Key Responsibilities
✅ Develop and implement ambitious brand plans grounded in consumer insights, with a focus on expanding brand penetration
✅ Lead strategic business planning to achieve growth targets, collaborating with internal and external teams to execute plans
✅ Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio
✅ Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns
✅ Lead the development and implementation of key brand campaigns, working with marketing and trade teams to adapt campaigns for various channels and customer needs
✅ Drive business results by leading P&L management and optimization to deliver brand growth, establishing activity KPIs, and working with cross-functional teams to analyse marketing mix and resource allocation
ASSUMPTION: This role requires a strong focus on data-driven decision making and a results-oriented approach.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of 6 years of marketing experience with a proven track record of delivering brand growth in a competitive market
Required Skills:
- Proven experience in leading global iconic brands
- Experience in the CPG marketing space within large multinational companies
- Strong commercial acumen and experience managing a P&L
- Excellent communication and leadership skills
- Ability to innovate and identify new growth opportunities for brands
Preferred Skills:
- Experience within the spirits or beverage alcohol industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in premium spirits or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (pro-rated for the 12-month contract, based on industry standards for mid-senior level marketing roles in Sydney)
Benefits:
- Premium employee experience with a range of benefits that reflect company values
- Opportunities for professional growth and development
- Global job level: L2
Working Hours: Full-time (37.5 hours per week), with flexibility for domestic and international travel up to 10%
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically premium spirits and consumer packaged goods
Company Size: Brown-Forman has 5,001-10,000 employees globally, with a significant presence in Australia
Founded: 1870, in Louisville, KY, USA
Company Description:
- Brown-Forman is a leading global spirits and wine company, committed to responsibly building exceptional brands
- The company's portfolio includes iconic brands such as Jack Daniel's, Woodford Reserve, and Herradura
- Brown-Forman is dedicated to fostering a culture of diversity, inclusion, and sustainability
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
- Global Brand Management
- Premium Spirits and Wine Production
Company Website: www.brown-forman.com
ASSUMPTION: Brown-Forman's extensive global presence and commitment to responsible business practices make it an attractive employer for candidates seeking a challenging and rewarding career in the premium spirits industry.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director and may have one direct report
Work Arrangement: On-site, with domestic and international travel up to 10%
Growth Opportunities:
- Potential for career progression within the marketing department or other functions
- Opportunities to work on global brands and gain international experience
- Chance to develop leadership and mentoring skills through managing a direct report
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to global brands and the chance to develop leadership skills.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is the largest city in Australia and offers a vibrant multicultural lifestyle
- The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge
- Sydney has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (37.5 hours per week), with flexibility for domestic and international travel up to 10%
ASSUMPTION: Sydney's vibrant culture and diverse environment may appeal to candidates seeking a dynamic work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Brand management experience and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and achievements
- Prepare for behavioral interview questions that focus on your leadership and strategic thinking skills
- Research Brown-Forman's brand portfolio and understand the competitive landscape for the role's focus brands
ATS Keywords: Brand Management, P&L, Marketing Strategy, Cross-Functional Teams, Consumer Insights, Campaign Development, Team Leadership, Collaboration, Premium Spirits, CPG
ASSUMPTION: Brown-Forman's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on brand management experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Consumer research and insights tools (e.g., Nielsen, Kantar, Mintel)
ASSUMPTION: Familiarity with marketing automation, analytics, and consumer research tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: We act with integrity and respect for all stakeholders
- Collaboration: We work together to achieve common goals
- Diversity: We embrace diversity and inclusion in all aspects of our business
- Excellence: We strive for excellence in all that we do
Work Style:
- Data-driven and strategic approach to brand management
- Collaborative and inclusive team environment
- Focus on delivering results and driving business growth
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth through strategic planning and execution?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you thrive in a data-driven and results-oriented culture?
ASSUMPTION: Candidates who align with Brown-Forman's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a P&L and optimizing marketing spend to deliver brand growth in a competitive market
- Leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns
- Adapting to a dynamic and fast-paced work environment with domestic and international travel requirements
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role focuses on premium spirits brands, whereas similar roles in other industries may focus on different product categories
- Brown-Forman's global presence and commitment to responsible business practices set it apart from other companies in the industry
- Career progression opportunities may vary depending on the company and industry, but Brown-Forman offers significant growth potential for the right candidate
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to similar roles in other industries.
📝 Sample Projects
- Developing and implementing a strategic brand plan to expand brand penetration and drive growth for a global iconic brand
- Managing a P&L and optimizing marketing spend to deliver brand growth in a competitive market
- Leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns for a product launch
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and challenges they may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to responsible business practices and sustainability?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand management efforts?
- What is the company's approach to diversity, inclusion, and work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand the company culture, expectations, and priorities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and achievements
- Prepare for behavioral interview questions that focus on your leadership and strategic thinking skills
- Research Brown-Forman's brand portfolio and understand the competitive landscape for the role's focus brands
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
