Senior Brand Manager, France Iberia (Fixed-Term Contract)

📌 Core Information

🔹 Job Title: Senior Brand Manager, France Iberia (Fixed-Term Contract)

🔹 Company: The LEGO Group

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Fixed-Term Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-05-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid, 3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing marketing strategies for the LEGO brand in France, Spain, and Portugal
• Managing and mentoring a team of brand marketing managers and associates
• Driving marketing innovation with a test-and-learn approach
• Collaborating with internal and external partners to execute local marketing plans
• Full accountability for marketing campaigns investment and performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the marketing landscape in France, Spain, and Portugal.

📋 Key Responsibilities

✅ Build, lead, support, and mentor self-organising teams to develop go-to-market strategy delivering local marketing, communication, and execution plans for respective audiences

✅ Manage and develop a team of brand marketing managers and associates, helping them to deliver best-in-class marketing plans

✅ Drive the marketing innovation agenda, including impactful digital, experiential, performance, and data-driven marketing with a test-and-learn approach

✅ Drive efficiency, effectiveness, and impact in the execution of local marketing plans delivering results collaborating with sales, operations, demand planning, partners, and agencies

✅ Collaborate across the marketing team to co-shape regional go-to-market to launch plans and toolboxes through ongoing exchange, insight sharing, and after-action reviews

✅ Develop strong internal relationships with regional teams to champion global strategy and share/adopt successes

✅ Develop and bring to bear the LEGO Ecosystem, an OESP (owned, earned, shared, and paid) approach selecting partnerships to augment local impact, as well as develop and implement integrated joint business plans

✅ Full accountability for 360° marketing campaigns investment and performance for your audiences, brands, tentpoles, and launches

✅ Lead on transversal projects within the marketing community and/or with cross-functional teams

✅ Be a role model within the Brand Marketing community

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: In-depth experience as a Brand, Marketing, and/or Sales professional, ideally from one or more FMCG companies. Proven record of driving brand love, brand growth, and brand health

Required Skills:

• Strong understanding of the digital world, understanding all major media channels (including social)
• Demonstrable ability to lead and develop an in-country marketing team
• Proven experience of operating and developing broad networks with internal and external partners and effective collaboration
• Strong communication, conceptual thinking, and persuasion skills, with the ability to translate insights into concepts into action
• Proficiency in French and English language is essential

Preferred Skills:

• Experience working in the toy industry
• Familiarity with the LEGO brand and products

ASSUMPTION: Candidates with experience in brand management, marketing strategy, and team leadership will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated, based on market research for similar roles in France)

Benefits:

• Family Care Leave
• Insurances
• Wellness initiatives and programs
• Colleague Discount
• Bonus (if eligible)

Working Hours: Full-time, 40 hours per week, with an average of 3 days per week in the office

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in France. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The LEGO Group operates in the manufacturing industry, specializing in the production of LEGO bricks and related products. The company is a global leader in children's toys and has a strong focus on innovation, creativity, and learning-through-play.

Company Size: The LEGO Group has over 10,000 employees worldwide, with regional hubs in Billund, Denmark; Boston, USA; London, UK; Shanghai, China; and Singapore. The company has 7 manufacturing facilities around the world and sells its products in over 130 countries.

Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is still family-owned today.

Company Description:

• The LEGO Group is a purposeful and responsible global brand that inspires builders all around the world through its creative play experiences
• The company is committed to Children’s Rights and Child Wellbeing across the globe and requires candidates offered positions with high engagement with children to take part in Child Safeguarding Background Screening
• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity
• Imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: The LEGO Group is a well-established and respected company in the toy industry, with a strong focus on innovation, creativity, and learning-through-play.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Marketing Director for France, Iberia, and Benelux

Work Arrangement: Hybrid, with an average of 3 days per week in the office

Growth Opportunities:

• Potential to progress to a regional or global marketing role within the LEGO Group
• Opportunities to work on high-profile campaigns and launches
• Chance to develop leadership and management skills through mentoring and coaching team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: The LEGO Group's Paris office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Paris Sales Office, Paris, Île-de-France, France

Geographic Context:

• Paris is the capital and most populous city of France, with a population of over 2 million people
• The city is known for its rich history, culture, and vibrant arts scene
• Paris is a global hub for business, fashion, gastronomy, and tourism

Work Schedule: Full-time, 40 hours per week, with an average of 3 days per week in the office

ASSUMPTION: Paris offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Marketing Director for France, Iberia, and Benelux

Key Assessment Areas:

• Marketing strategy and innovation
• Leadership and team management
• Collaboration and stakeholder management
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the LEGO Group and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Brand Marketing, Marketing Strategy, Team Leadership, Digital Marketing, Collaboration, Stakeholder Management, Consumer Insights, Campaign Management, Marketing Innovation

ASSUMPTION: The LEGO Group's recruitment process is designed to assess candidates' marketing skills, leadership potential, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The LEGO Group uses a variety of tools and technologies to support its marketing efforts and facilitate collaboration among team members.

👔 Cultural Fit Considerations

Company Values:

• Imagination
• Creativity
• Caring
• Quality
• Innovation
• Collaboration
• Integrity

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• How do you embody the LEGO Group's values in your daily work?
• How do you approach building and maintaining effective relationships with internal and external partners?
• How do you balance creativity and innovation with data-driven decision-making?

ASSUMPTION: The LEGO Group values a diverse and inclusive work environment that fosters creativity, collaboration, and innovation.

⚠️ Potential Challenges

• The role requires managing a team remotely, which can present unique challenges and opportunities
• The fixed-term contract nature of the role may limit long-term career prospects within the LEGO Group
• The role requires a strong understanding of the French, Spanish, and Portuguese markets, which may present language and cultural barriers
• The role may require occasional travel to other LEGO Group offices and events

ASSUMPTION: These challenges can be overcome with strong communication, cultural sensitivity, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager role in a multinational FMCG company, but with a focus on the LEGO brand and a fixed-term contract
• The role requires a broader understanding of the marketing landscape in France, Spain, and Portugal, compared to a regional or global brand manager role
• The role offers significant growth potential, with opportunities to progress to a regional or global marketing role within the LEGO Group

ASSUMPTION: This role offers a unique opportunity to gain experience in brand management, marketing strategy, and team leadership in a global toy company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new LEGO product launch in France, Spain, and Portugal
• Managing a team to create and implement integrated joint business plans with key partners and retailers
• Conducting consumer and market research to inform marketing strategy and campaign development

ASSUMPTION: These projects are designed to showcase the candidate's ability to lead and execute marketing campaigns, manage teams, and collaborate with internal and external partners.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the LEGO Group in France, Iberia, and Benelux?
• What opportunities are there for professional development and growth within the LEGO Group?
• How does the LEGO Group support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, fit within the broader organization, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the LEGO Group and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the LEGO Group's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.