Senior Brand Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Brand Manager (m/w/d)

🔹 Company: Sidekick Health Germany GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid, 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing the comprehensive marketing strategy for the brand zanadio
• Collaborating with cross-functional teams to ensure cohesive and user-centered communication throughout the patient journey
• Managing the marketing budget and optimizing KPIs
• Analyzing market and competitive developments to derive concrete optimization measures

ASSUMPTION: This role requires a strategic mindset and strong conceptual skills to develop and implement effective marketing strategies for the brand.

📋 Key Responsibilities

✅ Developing and overseeing the overarching marketing strategy for zanadio, from brand positioning to campaign planning

✅ Creating suitable communication concepts for different target groups (patients, healthcare professionals)

✅ Working closely with colleagues from product, medical, sales, and regulatory teams to ensure everyone is aligned

✅ Developing and managing effective campaigns with channel specialists for performance, SEO, social media, and more, while managing the budget and optimizing KPIs

✅ Ensuring consistent and user-centered communication of the brand along the entire patient journey

✅ Analyzing market and competitive developments, as well as relevant KPIs, to derive concrete optimization measures

ASSUMPTION: The role involves a mix of strategic planning and hands-on campaign management, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in strategic marketing, ideally in digital health, HealthTech, or pharmaceuticals

Required Skills:

• Proven track record in brand management and cross-channel campaign development
• Strategic thinking and pragmatic approach to implementation
• Strong conceptual skills and excellent communication abilities in German and English
• Excellent understanding of digital marketing channels, customer journeys, and data-driven marketing

Preferred Skills:

• Experience in the digital health or HealthTech industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in strategic marketing and brand management, with a proven ability to develop and execute effective marketing campaigns.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Brand Manager role in Hamburg)

Benefits:

• Flexible working hours
• Home office options
• Health subsidies
• Contribution to public transport ticket
• Company pension scheme
• Corporate benefits
• Regular sports activities
• Company events

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home up to 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Manager role in Hamburg, with a focus on the medical equipment manufacturing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, focusing on digital health solutions

Company Size: 201-500 employees, offering a dynamic and collaborative work environment

Founded: 2013, with headquarters in Hamburg, Germany

Company Description:

• Sidekick Health is an international healthcare company that aims to improve people's health using digital solutions
• The company's products are developed in collaboration with health insurers and pharmaceutical companies
• Sidekick Rx is the third business unit focused on prescribable therapeutics, with the first product, zanadio, being a digital, multimodal obesity therapy

Company Specialties:

• Digital health solutions
• Medical equipment manufacturing
• Collaboration with health insurers and pharmaceutical companies

Company Website: www.sidekickhealth.com

ASSUMPTION: Sidekick Health is an innovative company focused on improving health outcomes through digital solutions, offering an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: Senior-level position, offering the opportunity to lead marketing efforts for a key brand

Reporting Structure: Reports directly to the Marketing Director or a similar role

Work Arrangement: Hybrid, with on-site work required 3 days per week

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunities to work on multiple brands and products within the company
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential as the company continues to expand its digital health offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Hamburg

Office Location(s): Poststraße 20, 20354 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a high quality of life
• The office is located in the city center, with easy access to public transportation and various amenities
• The city is known for its international atmosphere, with a large English-speaking community

Work Schedule: Full-time, with flexible hours and the option to work from home up to 2 days per week

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and/or team members
• Final interview with the Marketing Director or a similar role

Key Assessment Areas:

• Marketing and brand management skills
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Be prepared to discuss your strategic approach to marketing and provide examples of successful campaigns you've led
• Demonstrate your understanding of the digital health industry and the company's products

ATS Keywords: Senior Brand Manager, Marketing Strategy, Campaign Development, Brand Management, Digital Health, HealthTech, Pharmaceuticals, KPI Optimization, Market Analysis, German Language Proficiency, English Language Proficiency

ASSUMPTION: The application process is designed to assess candidates' marketing and brand management skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The role may require experience with various marketing tools and platforms, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Patient-centricity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about improving health outcomes through digital solutions?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Sidekick Health values innovation, collaboration, and patient-centricity, seeking candidates who align with these principles and can thrive in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring alignment across various teams
• Keeping up with the fast-paced and ever-evolving digital health landscape
• Balancing strategic planning with hands-on campaign management
• Working in a hybrid environment, requiring strong communication and organization skills

ASSUMPTION: The role may present challenges related to stakeholder management, adaptability, and balancing strategic and tactical responsibilities in a hybrid work environment.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on the digital health industry and requires a strong understanding of digital marketing channels and customer journeys
• Compared to other HealthTech companies, Sidekick Health offers a unique focus on digital health solutions and collaboration with health insurers and pharmaceutical companies
• Career progression may involve taking on additional responsibilities, working on multiple brands, or moving into a leadership role within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions, with a focus on the digital health industry and a dynamic work environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for zanadio, including brand positioning, campaign planning, and KPI optimization
• Creating targeted communication concepts for different patient and healthcare professional segments
• Collaborating with cross-functional teams to ensure consistent and user-centered communication of the brand along the entire patient journey

ASSUMPTION: Sample projects may involve strategic planning, campaign development, and cross-functional collaboration to ensure effective marketing of the brand.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Sidekick Health collaborate with health insurers and pharmaceutical companies to develop its products?
• What are the most significant challenges facing the brand in the current market, and how can this role address them?
• How does Sidekick Health support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy lifestyle?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
• Prepare for interview questions by researching the company, its products, and the digital health industry
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.