Senior Brand Manager NP Beverages Senior Brand Manager NP Beverages

📌 Core Information

🔹 Job Title: Senior Brand Manager NP Beverages

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full Time

🔹 Category: Food and Beverage Services

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving business targets and brand innovation
• Collaborating with cross-functional teams to execute brand activities
• Leading marketing campaigns and measuring performance
• Acting as a brand custodian and leading from the front
• Innovation and renovation lead, ensuring sustainability agendas are driven

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the beverage category and the Out of Home industry.

📋 Key Responsibilities

✅ Driving business targets both topline and bottomline

✅ Leading creative development to motivate target audience to take action

✅ Coordinating with factor supply chain team and category development managers to enable availability and dynamic consumer demand

✅ Contributing to category strategy, influencing desired relative price, and proposing SKUs for key channels and key customers

✅ Working in partnership with communication agencies to enhance company image

✅ Planning and leading weekly sales-driven activity calendar and ensuring loop closure

✅ Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs

✅ Actively participating in customer acquisition in alignment with Nestlé Professional sales team

✅ Supervising advertising, product design, and other forms of marketing to maintain consistency in branding

ASSUMPTION: The role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: MBA/Bachelor's Degree

Experience: At least 6 years of cross-functional experience in brand management and innovation projects

Required Skills:

• Strategic thinking and campaign development
• Project management and market spend management
• Excellent knowledge of the beverage category
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and affinity for numbers

Preferred Skills:

• Prior exposure to the Out of Home industry
• Leadership skills within a cross-functional team
• Courage and ability to solve problems and question the status quo

ASSUMPTION: Candidates with a strong background in brand management, marketing, and a proven track record in driving business results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately PKR 2,500,000 - 3,500,000 per annum, based on experience and qualifications. This is an estimate and the actual salary may vary.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Nestlé products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is the world's largest food and beverage company, operating in almost every country and offering products and services for all stages of life.

Company Size: With over 273,000 employees, Nestlé is a large organization with a global presence. This means there are ample opportunities for career growth and development.

Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's large size and global presence offer numerous opportunities for career growth and development. The company's long history and diverse product portfolio demonstrate its commitment to quality and innovation.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in brand management and marketing.

Reporting Structure: The Senior Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including supply chain, category development, and communication agencies.

Work Arrangement: This role is on-site, with standard working hours. However, flexibility may be required based on business needs.

Growth Opportunities:

• Progression to a Brand Director role or other senior leadership positions within Nestlé
• Expansion of responsibilities to include additional brands or categories
• Opportunities to work on international projects or assignments

ASSUMPTION: With Nestlé's large size and global presence, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Nestlé's Lahore office is a modern, professional environment with a collaborative work culture.

Office Location(s): Head Office, Lahore

Geographic Context:

• Lahore is the capital city of the Punjab province in Pakistan, with a population of over 11 million people.
• The city is known for its rich history, cultural heritage, and vibrant food scene.
• Lahore has a subtropical climate, with hot summers and mild winters.

Work Schedule: Standard working hours with flexibility based on business needs.

ASSUMPTION: Lahore offers a dynamic and multicultural work environment, with a mix of traditional and modern influences. The city's large population and diverse economy provide ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and teamwork abilities
• Knowledge of the beverage category and marketing principles
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management and marketing
• Research Nestlé's mission, values, and culture to demonstrate your fit with the organization

ATS Keywords: Brand Management, Project Management, Strategic Thinking, Market Analysis, Leadership, Problem Solving, Marketing Strategy, Data Analysis, Innovation, Communication, Consumer Insights, Cross-Functional Collaboration, Campaign Development, Pricing Strategy, Advertising, Product Design

ASSUMPTION: Nestlé's application process is designed to assess candidates' skills and cultural fit for the organization. Successful applicants will demonstrate a strong understanding of the beverage category and a proven track record in brand management and marketing.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., SPSS, R)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and brand management industry. Proficiency in these tools is expected, and training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Excellence
• Collaboration
• Integrity
• Accountability

Work Style:

• Results-driven and entrepreneurial
• Collaborative and team-oriented
• Adaptable and resilient
• Innovative and creative

Self-Assessment Questions:

• How do you align with Nestlé's values, particularly 'respect' and 'excellence'?
• How comfortable are you working in a collaborative, cross-functional team environment?
• How do you approach problem-solving and innovation in your work?

ASSUMPTION: Nestlé's culture is based on its values, which emphasize respect, excellence, collaboration, integrity, and accountability. Successful applicants will demonstrate a strong fit with these values and the organization's work style.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple priorities and projects simultaneously
• Adapting to changes in the market and consumer behavior
• Working in a fast-paced, dynamic environment

ASSUMPTION: The role of Senior Brand Manager presents unique challenges that require strong leadership, strategic thinking, and adaptability. Successful applicants will be able to navigate these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position requires a strong focus on driving business targets and executing brand activities
• This role is specific to the beverage category, with a focus on the Out of Home industry
• Career progression in this role may lead to a Brand Director position or other senior leadership opportunities within Nestlé

ASSUMPTION: This role is unique within Nestlé, with a specific focus on driving business targets and executing brand activities. Successful applicants will have a strong background in brand management and marketing, with a deep understanding of the beverage category and the Out of Home industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new beverage product in the Lahore market
• Conducting market research to identify consumer trends and preferences in the beverage category
• Collaborating with the supply chain team to optimize product availability and distribution in key channels

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the role of Senior Brand Manager. Successful applicants will have experience in similar projects and be able to demonstrate their ability to drive business results and execute brand activities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for Nestlé's beverage portfolio?
• What are the key priorities for this role in the first 90 days?
• How does Nestlé support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role collaborate with other functions within Nestlé, such as supply chain and sales?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the organization, and the opportunities for professional growth and development. Successful applicants will use these questions to demonstrate their interest in the role and their fit with Nestlé's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management and marketing
• Research Nestlé's mission, values, and culture to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.