Senior Brand Manager - PRINCE2
PEOPLECERT
Full-time
On-site
Athens, Attikí, Greece
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Senior Brand Manager - PRINCE2
- Company: PeopleCert
- Location: Athens, Attica, Greece
- Job Type: Full-Time
- Category: Education Administration Programs
- Date Posted: June 10, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Athens, Greece)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand communication strategy for PRINCE2 across all channels.
- Translating product marketing value propositions into compelling narratives and branded content.
- Collaborating with cross-functional teams to bring the brand to life across touchpoints.
- Ensuring brand consistency and acting as the brand guardian for PRINCE2.
- Tracking and analyzing brand performance to guide strategy and creative refinement.
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of brand positioning, customer segmentation, and the buyer journey. Experience in a B2B, global, or professional certification environment is crucial for success in this position.
📋 Key Responsibilities
- Develop and execute the brand communication strategy for PRINCE2 across all channels and customer journeys.
- Translate product marketing value propositions into compelling narratives, messaging frameworks, and branded content.
- Ensure consistency in messaging, visual identity, and tone of voice across digital platforms, sales materials, campaigns, events, and partner communications.
- Collaborate closely with Product Marketing, Creative, Content, and Digital teams to bring the brand to life across touchpoints.
- Brief and manage creative teams and external agencies to produce high-quality, engaging brand assets.
- Act as the brand guardian for PRINCE2, maintaining coherence across its product variants and global markets.
- Track and analyze brand performance, providing insights to guide strategy, messaging, and creative refinement.
- Support the ongoing evolution and positioning of the PRINCE2 portfolio to reflect market needs and global best practices.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- Experience: At least 7 years’ experience in brand management or marketing communications—preferably in a B2B, global, or professional certification environment.
- Required Skills:
- Proven ability to develop and implement integrated brand communications strategies across channels and markets.
- Strong understanding of brand positioning, customer segmentation, and the buyer journey.
- Excellent knowledge of English (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus). Extra languages desired.
- Advanced computer literacy is required. ECDL Advance level certification is desirable.
- Experience working with cross-functional teams and managing global brand portfolios is a strong asset.
- Creative thinker with excellent attention to detail and strong project management skills.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on industry standards for a Senior Brand Manager role in Athens, Greece)
- Benefits:
- Competitive remuneration package
- Work in an international, dynamic, and fun atmosphere
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
- Huge learning experience in using best practices and global environment
- Constant personal and professional development
- Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on market research and industry standards for a Senior Brand Manager role in Athens, Greece. The benefits package is comprehensive and designed to support employee growth and development.
📌 Applicant Insights
🔍 Company Context
- Industry: Education Administration Programs
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description: PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.
- Company Specialties: Certification, Examinations, Online Proctored Exams, e-Certificate, and Technology
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and creative responsibilities.
- Reporting Structure: This role reports directly to the Head of Brand Marketing and works closely with cross-functional teams, including Product Marketing, Creative, Content, and Digital teams.
- Work Arrangement: On-site in Athens, Greece, with potential for remote work or hybrid arrangements.
- Growth Opportunities: This role offers opportunities to grow within the brand marketing team and across the organization, as PeopleCert is a global company with a diverse portfolio of certifications.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to global markets and a diverse range of brands and products.
🌍 Location & Work Environment
- Office Type: On-site office in Athens, Greece, with a dynamic and international work environment.
- Office Location(s): Korai, 3, Athens, 10564, GR
- Geographic Context: Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate. The office is located in the central district of Athens, close to public transportation and amenities.
- Work Schedule: Full-time (40 hours/week) with flexible working arrangements, including remote work options.
ASSUMPTION: The office environment is international, dynamic, and agile, with a strong focus on diversity and inclusion.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission; 2. Phone or video screening; 3. On-site or virtual interview with the hiring manager and relevant team members; 4. Final decision and offer.
- Key Assessment Areas: Brand strategy development, cross-functional team collaboration, creative thinking, attention to detail, and language proficiency.
- Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Showcase your understanding of the PRINCE2 brand and its global relevance.
- Demonstrate your ability to develop and implement integrated brand communications strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management tools (e.g., Brandfolder, Frontify, Bynder)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in industry-standard tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
- Company Values: Quality, Innovation, Passion, Integrity
- Work Style: Collaborative, agile, dynamic, international, fun, and focused on personal and professional development.
- Self-Assessment Questions:
- How do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, international, and agile work environment?
- How does your personal work style fit with the collaborative and agile work environment at PeopleCert?
ASSUMPTION: PeopleCert values diversity and inclusion, and candidates who can demonstrate a strong cultural fit and alignment with the company's core values will be most successful in this role.
⚠️ Potential Challenges
- Working with a global brand portfolio requires strong communication and collaboration skills to ensure brand consistency across markets and touchpoints.
- Balancing strategic brand development with day-to-day tactical tasks may be challenging at times.
- The role may require occasional travel to attend industry events, conferences, or meetings with global partners.
📈 Similar Roles Comparison
- Comparison point 1 - How this role differs from related positions: This role focuses on brand management for a specific product (PRINCE2), whereas related roles may have broader brand management responsibilities across multiple products or brands.
- Comparison point 2 - Industry-specific context: The education administration programs industry is competitive and dynamic, with a strong focus on continuous improvement and innovation.
- Comparison point 3 - Career path comparison: This role offers opportunities for growth within the brand marketing team and across the organization, with potential career paths in brand management, marketing communications, or leadership roles.
📝 Sample Projects
- Developing and executing a global brand awareness campaign for PRINCE2.
- Creating a brand style guide and tone of voice guidelines for PRINCE2 to ensure consistency across markets and touchpoints.
- Collaborating with cross-functional teams to launch a new PRINCE2 product or service, including developing brand messaging, visual identity, and launch campaign.
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand marketing strategy for PeopleCert?
- What opportunities are there for professional development and growth within the brand marketing team and across the organization?
- How does PeopleCert support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest in and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/3eW5BVFTyZ7tPicvmHRRGE/senior-brand-manager---prince2-in-athens-at-peoplecert).
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare for the interview by researching PeopleCert, the PRINCE2 brand, and the education administration programs industry.
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Brand Manager - PRINCE2
- Company: PeopleCert
- Location: Athens, Attica, Greece
- Job Type: Full-Time
- Category: Education Administration Programs
- Date Posted: June 10, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Athens, Greece)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand communication strategy for PRINCE2 across all channels.
- Translating product marketing value propositions into compelling narratives and branded content.
- Collaborating with cross-functional teams to bring the brand to life across touchpoints.
- Ensuring brand consistency and acting as the brand guardian for PRINCE2.
- Tracking and analyzing brand performance to guide strategy and creative refinement.
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of brand positioning, customer segmentation, and the buyer journey. Experience in a B2B, global, or professional certification environment is crucial for success in this position.
📋 Key Responsibilities
- Develop and execute the brand communication strategy for PRINCE2 across all channels and customer journeys.
- Translate product marketing value propositions into compelling narratives, messaging frameworks, and branded content.
- Ensure consistency in messaging, visual identity, and tone of voice across digital platforms, sales materials, campaigns, events, and partner communications.
- Collaborate closely with Product Marketing, Creative, Content, and Digital teams to bring the brand to life across touchpoints.
- Brief and manage creative teams and external agencies to produce high-quality, engaging brand assets.
- Act as the brand guardian for PRINCE2, maintaining coherence across its product variants and global markets.
- Track and analyze brand performance, providing insights to guide strategy, messaging, and creative refinement.
- Support the ongoing evolution and positioning of the PRINCE2 portfolio to reflect market needs and global best practices.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- Experience: At least 7 years’ experience in brand management or marketing communications—preferably in a B2B, global, or professional certification environment.
- Required Skills:
- Proven ability to develop and implement integrated brand communications strategies across channels and markets.
- Strong understanding of brand positioning, customer segmentation, and the buyer journey.
- Excellent knowledge of English (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus). Extra languages desired.
- Advanced computer literacy is required. ECDL Advance level certification is desirable.
- Experience working with cross-functional teams and managing global brand portfolios is a strong asset.
- Creative thinker with excellent attention to detail and strong project management skills.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on industry standards for a Senior Brand Manager role in Athens, Greece)
- Benefits:
- Competitive remuneration package
- Work in an international, dynamic, and fun atmosphere
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
- Huge learning experience in using best practices and global environment
- Constant personal and professional development
- Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on market research and industry standards for a Senior Brand Manager role in Athens, Greece. The benefits package is comprehensive and designed to support employee growth and development.
📌 Applicant Insights
🔍 Company Context
- Industry: Education Administration Programs
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description: PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.
- Company Specialties: Certification, Examinations, Online Proctored Exams, e-Certificate, and Technology
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and creative responsibilities.
- Reporting Structure: This role reports directly to the Head of Brand Marketing and works closely with cross-functional teams, including Product Marketing, Creative, Content, and Digital teams.
- Work Arrangement: On-site in Athens, Greece, with potential for remote work or hybrid arrangements.
- Growth Opportunities: This role offers opportunities to grow within the brand marketing team and across the organization, as PeopleCert is a global company with a diverse portfolio of certifications.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to global markets and a diverse range of brands and products.
🌍 Location & Work Environment
- Office Type: On-site office in Athens, Greece, with a dynamic and international work environment.
- Office Location(s): Korai, 3, Athens, 10564, GR
- Geographic Context: Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate. The office is located in the central district of Athens, close to public transportation and amenities.
- Work Schedule: Full-time (40 hours/week) with flexible working arrangements, including remote work options.
ASSUMPTION: The office environment is international, dynamic, and agile, with a strong focus on diversity and inclusion.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission; 2. Phone or video screening; 3. On-site or virtual interview with the hiring manager and relevant team members; 4. Final decision and offer.
- Key Assessment Areas: Brand strategy development, cross-functional team collaboration, creative thinking, attention to detail, and language proficiency.
- Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Showcase your understanding of the PRINCE2 brand and its global relevance.
- Demonstrate your ability to develop and implement integrated brand communications strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management tools (e.g., Brandfolder, Frontify, Bynder)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in industry-standard tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
- Company Values: Quality, Innovation, Passion, Integrity
- Work Style: Collaborative, agile, dynamic, international, fun, and focused on personal and professional development.
- Self-Assessment Questions:
- How do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, international, and agile work environment?
- How does your personal work style fit with the collaborative and agile work environment at PeopleCert?
ASSUMPTION: PeopleCert values diversity and inclusion, and candidates who can demonstrate a strong cultural fit and alignment with the company's core values will be most successful in this role.
⚠️ Potential Challenges
- Working with a global brand portfolio requires strong communication and collaboration skills to ensure brand consistency across markets and touchpoints.
- Balancing strategic brand development with day-to-day tactical tasks may be challenging at times.
- The role may require occasional travel to attend industry events, conferences, or meetings with global partners.
📈 Similar Roles Comparison
- Comparison point 1 - How this role differs from related positions: This role focuses on brand management for a specific product (PRINCE2), whereas related roles may have broader brand management responsibilities across multiple products or brands.
- Comparison point 2 - Industry-specific context: The education administration programs industry is competitive and dynamic, with a strong focus on continuous improvement and innovation.
- Comparison point 3 - Career path comparison: This role offers opportunities for growth within the brand marketing team and across the organization, with potential career paths in brand management, marketing communications, or leadership roles.
📝 Sample Projects
- Developing and executing a global brand awareness campaign for PRINCE2.
- Creating a brand style guide and tone of voice guidelines for PRINCE2 to ensure consistency across markets and touchpoints.
- Collaborating with cross-functional teams to launch a new PRINCE2 product or service, including developing brand messaging, visual identity, and launch campaign.
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand marketing strategy for PeopleCert?
- What opportunities are there for professional development and growth within the brand marketing team and across the organization?
- How does PeopleCert support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest in and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/3eW5BVFTyZ7tPicvmHRRGE/senior-brand-manager---prince2-in-athens-at-peoplecert).
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare for the interview by researching PeopleCert, the PRINCE2 brand, and the education administration programs industry.
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.