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Senior Brand Manager - PRINCE2

PEOPLECERT
Full-time
On-site
Athens, AttikΓ­, Greece
🎨 Brand & Creative Marketing
πŸ“Œ Core Information

- Job Title: Senior Brand Manager - PRINCE2
- Company: PeopleCert
- Location: Athens, Attica, Greece
- Job Type: Full-Time
- Category: Education Administration Programs
- Date Posted: June 10, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (Athens, Greece)

πŸš€ Job Overview

Key aspects of this role include:
- Developing and executing brand communication strategy for PRINCE2 across all channels.
- Translating product marketing value propositions into compelling narratives and branded content.
- Collaborating with cross-functional teams to bring the brand to life across touchpoints.
- Ensuring brand consistency and acting as the brand guardian for PRINCE2.
- Tracking and analyzing brand performance to guide strategy and creative refinement.

ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of brand positioning, customer segmentation, and the buyer journey. Experience in a B2B, global, or professional certification environment is crucial for success in this position.

πŸ“‹ Key Responsibilities

- Develop and execute the brand communication strategy for PRINCE2 across all channels and customer journeys.
- Translate product marketing value propositions into compelling narratives, messaging frameworks, and branded content.
- Ensure consistency in messaging, visual identity, and tone of voice across digital platforms, sales materials, campaigns, events, and partner communications.
- Collaborate closely with Product Marketing, Creative, Content, and Digital teams to bring the brand to life across touchpoints.
- Brief and manage creative teams and external agencies to produce high-quality, engaging brand assets.
- Act as the brand guardian for PRINCE2, maintaining coherence across its product variants and global markets.
- Track and analyze brand performance, providing insights to guide strategy, messaging, and creative refinement.
- Support the ongoing evolution and positioning of the PRINCE2 portfolio to reflect market needs and global best practices.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

- Education: Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- Experience: At least 7 years’ experience in brand management or marketing communicationsβ€”preferably in a B2B, global, or professional certification environment.
- Required Skills:
- Proven ability to develop and implement integrated brand communications strategies across channels and markets.
- Strong understanding of brand positioning, customer segmentation, and the buyer journey.
- Excellent knowledge of English (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus). Extra languages desired.
- Advanced computer literacy is required. ECDL Advance level certification is desirable.
- Experience working with cross-functional teams and managing global brand portfolios is a strong asset.
- Creative thinker with excellent attention to detail and strong project management skills.

πŸ’° Compensation & Benefits

- Salary Range: €50,000 - €70,000 per year (based on industry standards for a Senior Brand Manager role in Athens, Greece)
- Benefits:
- Competitive remuneration package
- Work in an international, dynamic, and fun atmosphere
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
- Huge learning experience in using best practices and global environment
- Constant personal and professional development
- Working Hours: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: The salary range is estimated based on market research and industry standards for a Senior Brand Manager role in Athens, Greece. The benefits package is comprehensive and designed to support employee growth and development.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Education Administration Programs
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description: PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.
- Company Specialties: Certification, Examinations, Online Proctored Exams, e-Certificate, and Technology

πŸ“Š Role Analysis

- Career Level: Senior-level role with significant strategic and creative responsibilities.
- Reporting Structure: This role reports directly to the Head of Brand Marketing and works closely with cross-functional teams, including Product Marketing, Creative, Content, and Digital teams.
- Work Arrangement: On-site in Athens, Greece, with potential for remote work or hybrid arrangements.
- Growth Opportunities: This role offers opportunities to grow within the brand marketing team and across the organization, as PeopleCert is a global company with a diverse portfolio of certifications.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to global markets and a diverse range of brands and products.

🌍 Location & Work Environment

- Office Type: On-site office in Athens, Greece, with a dynamic and international work environment.
- Office Location(s): Korai, 3, Athens, 10564, GR
- Geographic Context: Athens is the capital and largest city of Greece, offering a vibrant cultural scene, historical sites, and a Mediterranean climate. The office is located in the central district of Athens, close to public transportation and amenities.
- Work Schedule: Full-time (40 hours/week) with flexible working arrangements, including remote work options.

ASSUMPTION: The office environment is international, dynamic, and agile, with a strong focus on diversity and inclusion.

πŸ’Ό Interview & Application Insights

- Typical Process: 1. Online application submission; 2. Phone or video screening; 3. On-site or virtual interview with the hiring manager and relevant team members; 4. Final decision and offer.
- Key Assessment Areas: Brand strategy development, cross-functional team collaboration, creative thinking, attention to detail, and language proficiency.
- Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Showcase your understanding of the PRINCE2 brand and its global relevance.
- Demonstrate your ability to develop and implement integrated brand communications strategies.

πŸ› οΈ Tools & Technologies

- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management tools (e.g., Brandfolder, Frontify, Bynder)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Proficiency in industry-standard tools and technologies is required for success in this role.

πŸ‘” Cultural Fit Considerations

- Company Values: Quality, Innovation, Passion, Integrity
- Work Style: Collaborative, agile, dynamic, international, fun, and focused on personal and professional development.
- Self-Assessment Questions:
- How do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, international, and agile work environment?
- How does your personal work style fit with the collaborative and agile work environment at PeopleCert?

ASSUMPTION: PeopleCert values diversity and inclusion, and candidates who can demonstrate a strong cultural fit and alignment with the company's core values will be most successful in this role.

⚠️ Potential Challenges

- Working with a global brand portfolio requires strong communication and collaboration skills to ensure brand consistency across markets and touchpoints.
- Balancing strategic brand development with day-to-day tactical tasks may be challenging at times.
- The role may require occasional travel to attend industry events, conferences, or meetings with global partners.

πŸ“ˆ Similar Roles Comparison

- Comparison point 1 - How this role differs from related positions: This role focuses on brand management for a specific product (PRINCE2), whereas related roles may have broader brand management responsibilities across multiple products or brands.
- Comparison point 2 - Industry-specific context: The education administration programs industry is competitive and dynamic, with a strong focus on continuous improvement and innovation.
- Comparison point 3 - Career path comparison: This role offers opportunities for growth within the brand marketing team and across the organization, with potential career paths in brand management, marketing communications, or leadership roles.

πŸ“ Sample Projects

- Developing and executing a global brand awareness campaign for PRINCE2.
- Creating a brand style guide and tone of voice guidelines for PRINCE2 to ensure consistency across markets and touchpoints.
- Collaborating with cross-functional teams to launch a new PRINCE2 product or service, including developing brand messaging, visual identity, and launch campaign.

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand marketing strategy for PeopleCert?
- What opportunities are there for professional development and growth within the brand marketing team and across the organization?
- How does PeopleCert support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest in and engagement with the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

- Submit your application through [this link](https://jobs.workable.com/view/3eW5BVFTyZ7tPicvmHRRGE/senior-brand-manager---prince2-in-athens-at-peoplecert).
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare for the interview by researching PeopleCert, the PRINCE2 brand, and the education administration programs industry.
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position.

⚠️ Disclaimer

This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.