Senior Brand Manager Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Nestlé Malaysia

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Permanent

🔹 Category: Brand Management

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 6+ Years Experience

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Choosing target consumers and developing consumer insights
• Creating and executing brand strategies
• Managing brand performance and leading cross-functional teams
• Delivering innovative product experiences
• Collaborating with various departments to design shopping experiences

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands

✅ Develops Brand Essence

✅ Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40

✅ In collaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers

✅ Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands

✅ Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.

✅ Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

✅ Demonstrate leadership and facilitate development of his/her team

ASSUMPTION: The role involves a mix of strategic planning, creative problem-solving, and team leadership, with a focus on delivering innovative and engaging brand experiences.

🎯 Required Qualifications

Education: Bachelor Degree in any related discipline.

Experience: Minimum 5 years experience in marketing or brand experience, including 2 years in another function such as Sales.

Required Skills:

• Proven experience in brand management
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to work effectively in a cross-functional environment
• Proven track record in product launches

Preferred Skills:

• Experience in the FMCG industry
• Fluency in English and Malay
• Proficiency in data analysis and insights

ASSUMPTION: Candidates should have a strong background in brand management, with experience leading teams and managing product launches. Familiarity with the FMCG industry and proficiency in local languages are preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and includes opportunities for professional development and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on health and nutrition.

Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide.

Founded: Nestlé was founded in 1866 and has since grown to become the world's largest food and beverage company.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a well-established and respected company in the food and beverage industry, with a strong focus on health and nutrition. The company's large size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Brand Manager roles are typically at the mid to senior level within a marketing or brand management career path.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director or a similar role.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Marketing Director or similar role
• Expansion into other regions or markets
• Transition into a general management or business development role

ASSUMPTION: This role offers opportunities for career growth and development within the marketing and brand management field, as well as potential expansion into other areas of the business.

🌍 Location & Work Environment

Office Type: Nestlé Malaysia's office is a modern, professional environment with a collaborative and inclusive culture.

Office Location(s): Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a major city in the Klang Valley region of Malaysia, with a mix of urban and suburban areas.
• The city is well-connected by highways and public transportation, with easy access to amenities and attractions.
• Petaling Jaya offers a vibrant and multicultural living experience, with a mix of modern and traditional influences.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break. Flexible working arrangements may be available for specific roles or projects.

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development. The location offers a mix of urban and suburban living, with easy access to amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background and reference checks

Key Assessment Areas:

• Brand management experience and expertise
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Nestlé's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insight, Cross Functional Team Leadership, Product Launch, Innovation, Communication, Engagement Strategies

ASSUMPTION: The application process is thorough and competitive, with a focus on assessing the candidate's brand management experience, leadership skills, and cultural fit. Tailoring your application and preparing for interviews will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo)

ASSUMPTION: Familiarity with relevant tools and technologies is important for success in this role, as they are used to manage projects, analyze data, and drive marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
• Excellence: Striving for excellence in all aspects of the business
• Courage: Acting with courage and integrity in all situations
• Passion: Demonstrating passion for the business and our products

Work Style:

• Collaborative and inclusive work environment
• Focus on teamwork and cross-functional collaboration
• Dynamic and fast-paced, with a focus on results and continuous improvement
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you align with Nestlé's values, particularly the value of respect for diversity?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you thrive in a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration?

ASSUMPTION: Nestlé's culture is based on values rooted in respect, with a focus on excellence, courage, and passion. Candidates should be comfortable working in a dynamic and fast-paced environment, with a strong focus on teamwork and collaboration.

⚠️ Potential Challenges

• Managing multiple brands and product portfolios simultaneously
• Balancing short-term and long-term brand building strategies
• Working effectively with cross-functional teams and stakeholders
• Adapting to changes in the market and consumer behavior
• Managing a team with diverse skills and backgrounds

ASSUMPTION: The role presents various challenges, including managing multiple brands, balancing short-term and long-term strategies, and working effectively with cross-functional teams. Candidates should be comfortable with these challenges and have a proven track record of success in similar roles.

📈 Similar Roles Comparison

• Senior Brand Manager roles may differ in the number of brands managed, the size of the team, and the level of strategic influence
• In the FMCG industry, Senior Brand Manager roles often involve managing multiple brands and working closely with sales and marketing teams
• Career paths for Senior Brand Managers may vary depending on the company's size and structure, with opportunities for progression into general management or business development roles

ASSUMPTION: Senior Brand Manager roles can vary in terms of the number of brands managed, team size, and strategic influence. In the FMCG industry, these roles often involve managing multiple brands and working closely with sales and marketing teams. Career paths may vary depending on the company's size and structure.

📝 Sample Projects

• Developing and executing a successful product launch campaign, from ideation to post-launch evaluation
• Conducting consumer research and analyzing data to inform brand strategy and positioning
• Managing a team to deliver a major brand rebranding project, including market research, creative development, and implementation

ASSUMPTION: Sample projects for this role may include developing and executing product launch campaigns, conducting consumer research, and managing brand rebranding projects. These projects require strong leadership, strategic thinking, and a deep understanding of consumer behavior and market trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the key challenges facing the brand portfolio, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and helps you assess the fit between your career goals and the opportunities available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
• Research Nestlé's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.