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Senior Brand Manager - Tang

MondelΔ“z International
Full-time
On-site
City of ParaΓ±aque, ParaΓ±aque, Philippines
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager - Tang

πŸ”Ή Company: MondelΔ“z International

πŸ”Ή Location: City of ParaΓ±aque, ParaΓ±aque, Philippines

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand & Portfolio Management, Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Implementing a portfolio strategy aligned with the brand vision to drive sustainable growth
  • Supporting profit and loss management and future business development plans
  • Developing and executing marketing plans that deliver on revenue and profit forecasts
  • Leading cross-functional and regional teams to drive consumer-centric brand portfolio growth

ASSUMPTION: This role requires a balance of commercial and strategic acumen, with a focus on driving growth and managing business objectives beyond brand and budget.

πŸ“‹ Key Responsibilities

βœ… Implementing a portfolio strategy aligned with the brand vision to drive sustainable growth

βœ… Supporting profit and loss management and future business development plans

βœ… Developing and executing marketing plans that deliver on revenue and profit forecasts

βœ… Developing annual plans, setting objectives, and allocating resources

βœ… Offering recommendations for integrated commercial plans

βœ… Developing and implementing integrated marketing communications and 360-degree campaigns

ASSUMPTION: This role involves a high level of stakeholder engagement, requiring strong communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in consumer behavior, preferably in the consumer goods sector in a matrix environment

Required Skills:

  • Consumer behavior and market research
  • Portfolio strategy development and execution
  • Profit and loss management
  • Marketing plan development and execution
  • Cross-functional team leadership
  • Effective communication and presentation skills
  • Ability to work in diverse economic environments

Preferred Skills:

  • Experience in the food and beverage industry
  • Fluency in local languages

ASSUMPTION: Candidates with experience in developing a seamless consumer experience and managing business objectives beyond brand and budget are highly desirable.

πŸ’° Compensation & Benefits

Salary Range: PHP 1,500,000 - PHP 2,500,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

  • Competitive benefits package
  • Opportunities for career growth and development
  • Dynamic and inclusive work environment

Working Hours: 40 hours per week, with flexibility for occasional overtime

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and MondelΔ“z International's compensation practices.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MondelΔ“z International operates in the food and beverage manufacturing industry, with a focus on snacking categories

Company Size: MondelΔ“z International is a large multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within the organization

Founded: MondelΔ“z International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business

Company Description:

  • MondelΔ“z International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Tang
  • The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
  • MondelΔ“z International is dedicated to operating responsibly and contributing to the communities in which it operates

Company Specialties:

  • Production of biscuits, chocolate, candy, and powdered beverages
  • Brand management and marketing
  • Global operations and supply chain management

Company Website: www.mondelezinternational.com

ASSUMPTION: MondelΔ“z International's focus on sustainability and responsible business practices is an essential aspect of its corporate culture.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring strategic decision-making and leadership skills

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, finance, and operations

Work Arrangement: This role is on-site, with occasional remote work possible for meetings and collaboration with regional teams

Growth Opportunities:

  • Progression to a regional or global marketing role
  • Expansion into other categories or brands within MondelΔ“z International's portfolio
  • Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: The growth opportunities in this role are tied to the individual's performance, as well as the company's overall business strategy and expansion plans.

🌍 Location & Work Environment

Office Type: MondelΔ“z International's office in ParaΓ±aque, Philippines, is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Plant and Business Office, Paranaque City, Philippines

Geographic Context:

  • The City of ParaΓ±aque is located in the Metro Manila area, offering easy access to shopping, dining, and entertainment options
  • The Philippines has a tropical climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year
  • The local culture is vibrant and diverse, with a strong emphasis on family and community

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work required for events or campaigns

ASSUMPTION: The work environment at MondelΔ“z International is dynamic and inclusive, with a strong focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and other stakeholders
  • Final interview with the Marketing Director

Key Assessment Areas:

  • Consumer behavior and market research expertise
  • Portfolio strategy development and execution
  • Communication and presentation skills
  • Leadership and team management abilities

Application Tips:

  • Highlight relevant experience in consumer behavior and portfolio strategy development
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive growth and manage business objectives

ATS Keywords: Consumer behavior, portfolio strategy, marketing plan, revenue growth, profit management, cross-functional team leadership, communication, presentation skills

ASSUMPTION: The interview process at MondelΔ“z International is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Tableau, Salesforce)
  • Project management software (e.g., Asana, Trello)
  • Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the individual's role and responsibilities within the team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Love our consumers and brands
  • Grow every day
  • Do what's right

Work Style:

  • Collaborative and inclusive
  • Data-driven and innovative
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you demonstrate your commitment to understanding and meeting the needs of consumers?
  • Can you provide an example of a time when you had to adapt to a significant change in the market or business environment?
  • How do you approach developing and executing marketing plans that deliver on revenue and profit forecasts?

ASSUMPTION: MondelΔ“z International values diversity and inclusion, and seeks candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Adapting to a dynamic and fast-paced work environment
  • Balancing commercial and strategic acumen in decision-making
  • Working effectively in a matrix organization with regional teams

ASSUMPTION: The potential challenges in this role are offset by the opportunities for growth and development within MondelΔ“z International's global organization.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior brand manager roles, this position offers a broader portfolio strategy focus and the opportunity to work on iconic global brands
  • In the food and beverage industry, this role is competitive with other multinational corporations, offering similar compensation and benefits packages
  • Career progression in this role may lead to regional or global marketing positions, with increased responsibilities and influence

ASSUMPTION: The comparison of similar roles is based on industry standards and market research, with consideration for the unique aspects of MondelΔ“z International's organization and culture.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to drive revenue growth for the Tang brand in the Philippines
  • Conducting consumer research to identify trends and insights that inform portfolio strategy development
  • Managing a cross-functional team to launch a new product or flavor variant within the Tang portfolio

ASSUMPTION: The sample projects provided are intended to illustrate the types of responsibilities and initiatives that the Senior Brand Manager may be involved in, but may not be exhaustive or specific to the role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to MondelΔ“z International's overall business strategy and growth objectives?
  • What are the key priorities for the Tang brand in the Philippines, and how does this role support their achievement?
  • How does MondelΔ“z International foster a culture of innovation and continuous learning?
  • What opportunities are there for professional development and career growth within the organization?
  • How does the company support work-life balance for its employees?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the company culture, as well as to demonstrate the candidate's interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive growth and manage business objectives
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.