Senior Brand Manager - Tang

📌 Core Information

🔹 Job Title: Senior Brand Manager - Tang

🔹 Company: Mondelēz International

🔹 Location: City of Parañaque, Parañaque, Philippines

🔹 Job Type: Full-time

🔹 Category: Brand & Portfolio Management, Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing a portfolio strategy aligned with the brand vision to drive sustainable growth
• Supporting profit and loss management and future business development plans
• Developing and executing marketing plans that deliver on revenue and profit forecasts
• Leading cross-functional and regional teams to deliver consumer-centric brand portfolio growth

ASSUMPTION: This role requires a balance of commercial and strategic acumen, with a focus on driving growth and managing business objectives beyond brand and budget.

📋 Key Responsibilities

✅ Implementing a portfolio strategy aligned with the brand vision to drive sustainable growth

✅ Supporting profit and loss management and future business development plans and objectives including new product development and platform opportunities

✅ Developing and executing marketing plans that deliver on revenue and profit forecasts

✅ Supporting the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth

✅ Developing annual plans, setting objectives, and allocating resources

✅ Offering recommendations for integrated commercial plans

✅ Developing and executing integrated marketing communications and 360-degree campaigns based on deep consumer insights and brand positioning

ASSUMPTION: This role involves working with various internal stakeholders and requires strong communication, leadership, and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in consumer behavior, preferably in the consumer goods sector in a matrix environment

Required Skills:

• Consumer behavior and market trends analysis
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity – a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Experience in markets with diverse economic environments (a distinct advantage)

Preferred Skills:

• Experience in the food and beverage manufacturing industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in consumer goods and a strong understanding of consumer behavior will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Based on experience and market standards for senior brand managers in the Philippines)

Benefits:

• Competitive salary and benefits package
• Opportunities for career growth and development
• Work in a global, matrix organization with diverse brands and products

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market standards for senior brand managers in the Philippines. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacking products. The company is a global leader in its categories and has a strong presence in the Philippines.

Company Size: Mondelēz International has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for ample opportunities for career growth and development.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury Dairy Milk, and Tang
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to being a responsible business and contributing to the communities in which it operates

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Global operations and supply chain management

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's focus on global brands and diverse product portfolio provides a dynamic and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Marketing Director or a similar position.

Reporting Structure: The Senior Brand Manager will work closely with cross-functional teams, including sales, finance, and operations, as well as regional teams to drive brand portfolio growth.

Work Arrangement: This role is on-site, with a flexible work arrangement that may include occasional remote work or hybrid options, depending on business needs and team preferences.

Growth Opportunities:

• Progression to a director or vice president role within the marketing function
• Expansion into other regions or brands within the Mondelēz International portfolio
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: The growth opportunities for this role are dependent on individual performance, business needs, and the availability of suitable positions within the organization.

🌍 Location & Work Environment

Office Type: Mondelēz International's office in the City of Parañaque, Philippines, is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Plant and Business Office, Paranaque City, Philippines

Geographic Context:

• The City of Parañaque is located in the Metro Manila area, providing easy access to various amenities, shopping centers, and entertainment options
• The office is situated near major transportation hubs, making it easily accessible by public transportation
• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard office hours. However, the role may require occasional overtime or weekend work to meet project deadlines or business needs.

ASSUMPTION: The work environment at Mondelēz International is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Assessment center or case study presentation
• Final interview with the senior leadership team

Key Assessment Areas:

• Consumer behavior analysis and insights
• Marketing strategy development and execution
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in consumer behavior analysis, marketing strategy development, and team leadership
• Research Mondelēz International's brands, products, and market position to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Consumer behavior, marketing strategy, brand management, portfolio growth, cross-functional teams, leadership, communication, presentation skills, analytics, creativity

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the HR department.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Consumer behavior analysis tools (e.g., Nielsen, Kantar, Euromonitor)
• Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the business and the preferences of the team.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on driving results and delivering on objectives

Self-Assessment Questions:

• How do you demonstrate your passion for understanding and serving consumers?
• Can you provide an example of a time when you had to adapt your marketing strategy to meet changing consumer behavior or market conditions?
• How do you approach working with cross-functional teams to drive business growth and achieve shared objectives?

ASSUMPTION: Mondelēz International values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple brands and product lines within a complex, matrix organization
• Balancing short-term business needs with long-term strategic objectives
• Adapting to a dynamic and ever-changing consumer landscape
• Working effectively with cross-functional teams and regional stakeholders

ASSUMPTION: The potential challenges for this role are inherent in the fast-paced and dynamic nature of the snacking industry and the global, matrix organization of Mondelēz International.

📈 Similar Roles Comparison

• Compared to other senior brand manager roles, this position offers a unique opportunity to work with a diverse portfolio of iconic global brands
• This role requires a strong understanding of consumer behavior and market trends in the Philippines, as well as the ability to adapt marketing strategies to meet the needs of a diverse consumer base
• Career progression opportunities within Mondelēz International are dependent on individual performance, business needs, and the availability of suitable positions within the organization

ASSUMPTION: The comparison of this role to similar positions in the industry should be based on individual qualifications, experience, and career goals.

📝 Sample Projects

• Developing a comprehensive consumer behavior analysis and segmentation strategy for the Tang brand in the Philippines
• Creating and executing an integrated marketing communications campaign to launch a new product line or flavor variant
• Conducting a competitive analysis and developing a strategic response to maintain or enhance the market position of a key brand

ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives and responsibilities associated with this role. Actual projects may vary depending on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the Tang brand in the Philippines, and how this role will contribute to its evolution and success?
• How does Mondelēz International support the professional development and growth of its employees, particularly in the marketing function?
• Can you provide an example of a time when the company successfully adapted its marketing strategy to meet changing consumer behavior or market conditions?
• How does this role collaborate with other functions, such as sales, finance, and operations, to drive business growth and achieve shared objectives?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: The key questions to ask during the interview should be tailored to the specific needs and goals of the applicant, as well as the information provided by the hiring manager and HR department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wd3.myworkdaysite.com/recruiting/mdlz/External/job/Paranaque-City-Philippines/Senior-Brand-Manager---Tang_R-139558
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on consumer behavior analysis, marketing strategy development, and team leadership
• Prepare examples of your past achievements in consumer behavior analysis, marketing strategy development, and team leadership to demonstrate your qualifications and fit for this role
• Follow up with the HR department or hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.