📌 Core Information
🔹 Job Title: Senior Brand Manager - Tango
🔹 Company: Britvic
🔹 Location: Hemel Hempstead, Hertfordshire, United Kingdom
🔹 Job Type: 12 month fixed term contract (maternity cover)
🔹 Category: Marketing & Innovation
🔹 Date Posted: May 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Hemel Hempstead)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of Tango's brand strategy, marketing programs, and commercial plans to drive sustainable growth.
- Managing the brand's financial performance, including P&L, budget control, and maximizing ROI.
- Acting as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints.
- Leading cross-functional teams and inspiring external agencies to deliver exceptional work.
- Providing leadership, coaching, and development for your direct report and creating a positive team environment.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in brand management to drive brand-led strategies and deliver results.
📋 Key Responsibilities
✅ Lead the development and execution of Tango's brand strategy, marketing programs, and commercial plans to drive sustainable brand-led growth.
✅ Act as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints.
✅ Manage the brand's financial performance, including P&L, budget control, and maximizing ROI.
✅ Lead cross-functional teams and inspire external agencies to deliver exceptional work.
✅ Provide leadership, coaching, and development for your direct report and create a positive team environment.
ASSUMPTION: This role involves working closely with various teams and stakeholders to deliver brand-led growth and ensure the brand's success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in a branded environment, preferably FMCG, working on significant or challenger brands
Required Skills:
- Experience in strategic brand and business planning, consumer and shopper insight-led strategy implementation
- Experience in creating successful marketing campaigns across various channels, including Above the Line and Below the Line
- Strong cross-functional leadership capability, both internally and with third-party strategic partners
- Direct team management experience with the ability to inspire, grow, and develop people
Preferred Skills:
- Experience working on iconic or challenger brands
- Familiarity with the soft drinks or beverage industry
ASSUMPTION: Candidates with experience in FMCG, brand management, and marketing campaigns are strongly encouraged to apply. Relevant industry experience is a plus.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (pro-rated for the 12-month contract, based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- 25 days' holiday (plus bank holidays)
- Company pension scheme
- Life assurance
- Income protection
- Private medical insurance
- Employee assistance program
Working Hours: Full-time (37.5 hours per week), hybrid role with a mix of on-site and remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Britvic is a leading soft drinks company, producing well-known brands such as Pepsi MAX, 7UP, Tango, Robinsons, and Fruit Shoot.
Company Size: 1,001-5,000 employees (part of Carlsberg Group)
Founded: 1938 (as part of Carlsberg Group)
Company Description:
- Britvic is a leading soft drinks company, producing and distributing iconic and popular brands in the UK and Ireland.
- The company is committed to sustainability, with a focus on reducing its environmental impact and promoting responsible drinking.
- Britvic offers a dynamic and inclusive work environment, with opportunities for growth and development.
Company Specialties:
- Soft drinks production and distribution
- Brand management and marketing
- Sustainability and corporate social responsibility
Company Website: www.britvic.com
ASSUMPTION: Britvic's focus on iconic brands and sustainability makes it an attractive employer for candidates seeking a challenging and rewarding role in the soft drinks industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Marketing Director and has one direct report (Brand Manager).
Work Arrangement: Hybrid role, with a mix of on-site and remote work. The role is based in Hemel Hempstead, with regular travel to other Britvic sites and client meetings.
Growth Opportunities:
- Progression to a Marketing Manager or Head of Marketing role within the Britvic portfolio
- Expansion of responsibilities to include additional brands or categories
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the Britvic marketing team or take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces
Office Location(s): Hemel Hempstead, with regular travel to other Britvic sites and client meetings
Geographic Context:
- Hemel Hempstead is located in Hertfordshire, approximately 25 miles northwest of London
- The area offers a mix of urban and rural environments, with easy access to major transport links
- Hemel Hempstead has a diverse population and a range of amenities, including shops, restaurants, and leisure facilities
Work Schedule: Full-time (37.5 hours per week), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of their time and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- First-round interview with the Marketing Director and HR representative
- Second-round interview with the Marketing Director, HR representative, and other key stakeholders
- Final-round interview with the Marketing Director and other senior leaders
Key Assessment Areas:
- Brand management and strategy development
- Cross-functional leadership and team management
- Financial acumen and budget management
- Cultural fit and alignment with Britvic values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant brand management experience and achievements
- Prepare examples of successful marketing campaigns and their impact on brand equity and profitability
- Research Britvic's brand portfolio and understand the competitive landscape for the soft drinks category
- Demonstrate your ability to lead cross-functional teams and inspire external agencies to deliver exceptional work
ATS Keywords: Brand strategy, marketing programs, commercial plans, financial performance, cross-functional leadership, team management, consumer insights, marketing campaigns, budget control, ROI maximization, brand positioning, agency management, coaching, development, collaboration, accountability
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Brand management and tracking tools (e.g., Brand24, Brandwatch)
- Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
ASSUMPTION: Familiarity with these tools is beneficial but not essential, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Courageous: Self-confident and objective, seizing new opportunities with agility and pace
- Caring: Committed to our brands, society, and the planet's well-being
- Accountable: Owning integrity, taking responsibility, and doing the right thing
- Collaborative: Open, inclusive, and respecting each other's unique contributions
- Driven: Ambitious, enthusiastic, and committed to delivering results
Work Style:
- Collaborative and inclusive, with a focus on teamwork and open communication
- Agile and adaptable, with a willingness to embrace change and learn from failures
- Results-driven, with a focus on delivering tangible outcomes and driving brand growth
Self-Assessment Questions:
- Do you have experience leading cross-functional teams and inspiring external agencies to deliver exceptional work?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you align with Britvic's company values, and can you demonstrate how you embody these qualities in your work?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Britvic's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing a well-established brand with a long history, while also driving innovation and growth
- Balancing the need for short-term results with long-term brand strategy and development
- Working with a diverse range of stakeholders, including internal teams, external agencies, and clients
- Adapting to a hybrid work environment, with a mix of on-site and remote work
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on delivering results.
📈 Similar Roles Comparison
- This role is similar to other Senior Brand Manager positions within the FMCG industry, but with a focus on the soft drinks category and Britvic's unique brand portfolio
- Compared to other marketing roles, this position places a greater emphasis on brand strategy, financial management, and cross-functional leadership
- Career progression opportunities may include moving into a Marketing Manager or Head of Marketing role within the Britvic portfolio
ASSUMPTION: Candidates with experience in similar roles within the FMCG industry are encouraged to apply, as they will have a strong foundation for success in this position.
📝 Sample Projects
- Developing and executing a marketing campaign to drive brand awareness and engagement for Tango
- Conducting consumer and shopper insight research to inform brand strategy and positioning
- Managing the brand's financial performance, including budget control and maximizing ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Brand Manager for Tango.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy for Tango, and how this role will contribute to its evolution?
- How does Britvic support the growth and development of its employees, particularly in marketing and brand management roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Britvic approach cross-functional collaboration and teamwork, particularly with external agencies?
- What are the most significant challenges facing the Tango brand, and how can this role address them?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant brand management experience and achievements
- Prepare examples of successful marketing campaigns and their impact on brand equity and profitability
- Research Britvic's brand portfolio and understand the competitive landscape for the soft drinks category
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
