📌 Core Information
🔹 Job Title: Senior Brand Manager - Tango
🔹 Company: Britvic
🔹 Location: Hemel Hempstead, Hertfordshire, United Kingdom
🔹 Job Type: 12 month fixed term contract role - maternity cover
🔹 Category: Marketing & Innovation
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid role - Hemel Hempstead
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of Tango's brand strategy and marketing programs to drive sustainable growth
- Managing the brand's financial performance and maximizing ROI
- Inspiring cross-functional teams and external agencies to deliver exceptional work
- Providing leadership, coaching, and development for direct reports and creating a positive team environment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in driving brand-led strategies to succeed.
📋 Key Responsibilities
✅ Lead the development and execution of Tango's brand strategy, marketing programs, and commercial plans to drive sustainable brand-led growth
✅ Act as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints
✅ Manage the brand's financial performance, including P&L, budget control, and maximizing ROI
✅ Lead cross-functional teams and inspire external agencies to deliver exceptional work
✅ Provide leadership, coaching, and development for your direct report and create a positive team environment
ASSUMPTION: This role involves working closely with various teams and stakeholders, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in a branded environment, preferably FMCG, working on significant or challenger brands
Required Skills:
- Experience in strategic brand and business planning, consumer and shopper insight-led strategy implementation
- Experience in creating successful marketing campaigns across various channels, including Above the Line and Below the Line
- Strong cross-functional leadership capability, both internally and with third-party strategic partners
- Direct team management experience with the ability to inspire, grow, and develop people
Preferred Skills:
- Experience working on iconic or challenger brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food and beverage industry or relevant transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (pro-rata for the 12-month contract)
Benefits:
- 25 days' holiday per annum
- Company pension scheme
- Private medical insurance
- Life assurance
- Income protection
- Employee assistance programme
- Discounted gym membership
- Discounted Britvic products
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Britvic is part of the Carlsberg Group, a leading global brewer with a strong presence in Europe and Asia.
Company Size: 1,001-5,000 employees. Britvic offers a large, diverse work environment with ample opportunities for growth and development.
Founded: 1867 (Carlsberg Group), 1938 (Britvic)
Company Description:
- Britvic is a leading soft drinks company in the UK, producing and distributing a wide range of popular brands such as Pepsi MAX, 7UP, Tango, Robinsons, and Fruit Shoot
- The company is committed to sustainability and has set ambitious targets to reduce its environmental impact and promote responsible drinking
- Britvic offers a dynamic and inclusive work environment that values diversity and encourages innovation
Company Specialties:
- Soft drinks production and distribution
- Brand management and marketing
- Sustainability and corporate social responsibility
Company Website: https://www.carlsberggroup.com
ASSUMPTION: Britvic's integration with the Carlsberg Group provides opportunities for international exposure and career growth within the broader organization.
📊 Role Analysis
Career Level: Senior Managerial level, with the opportunity to influence strategic decision-making and drive brand growth
Reporting Structure: This role reports directly to the Marketing Director and has oversight of the Tango brand and cross-functional teams
Work Arrangement: Hybrid role, with a mix of on-site and remote work. The role requires regular presence at the Hemel Hempstead office and occasional travel to other locations
Growth Opportunities:
- Progression to a permanent role or other senior marketing positions within Britvic or the Carlsberg Group
- Expansion of responsibilities to include additional brands or categories
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers a unique opportunity to gain experience working on a high-profile brand and contribute to its long-term success.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces and on-site amenities
Office Location(s): Hemel Hempstead, Hertfordshire, United Kingdom
Geographic Context:
- Hemel Hempstead is a large town in Hertfordshire, located approximately 25 miles northwest of London
- The town offers a mix of urban and rural environments, with easy access to nearby countryside and leisure activities
- Hemel Hempstead has excellent transport links, with easy access to major roads and public transportation networks
Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- Face-to-face interview with the hiring manager and other stakeholders
- Assessment center or case study presentation
- Final interview and job offer
Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management successes and challenges overcome
- Research Britvic and the Tango brand to demonstrate your enthusiasm and understanding of the business
- Practice common interview questions and be prepared to discuss your leadership style and approach to team management
ATS Keywords: Brand strategy, marketing programs, commercial plans, financial performance, P&L, budget control, cross-functional teams, agency collaboration, brand equity growth, challenger brand experience, FMCG experience, growth focus
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager and the number of applicants. Applicants should be prepared for a thorough assessment of their skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., Salesforce, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Caring: We put people first and foster a culture of care and respect
- Courageous: We dare to be different and challenge the status quo
- Collaborative: We work together, sharing knowledge and supporting each other's success
- Accountable: We take responsibility for our actions and deliver on our promises
- Driven: We are passionate about our brands and committed to delivering results
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Results-driven, with a strong commitment to delivering high-quality work
- Adaptable and flexible, with the ability to thrive in a dynamic and changing environment
Self-Assessment Questions:
- Do you align with Britvic's company values and demonstrate a commitment to caring, courage, collaboration, accountability, and drive?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you have a proven track record of leading cross-functional teams and driving results in a fast-paced, dynamic environment?
ASSUMPTION: Applicants should carefully consider their alignment with Britvic's company values and work style preferences to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing a high-profile brand with significant expectations and a long history
- Balancing the demands of a hybrid work environment and maintaining effective communication with remote team members
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Adapting to the unique dynamics of a 12-month fixed-term contract role, with a focus on delivering results within a specific timeframe
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and demanding environment.
📈 Similar Roles Comparison
- This role differs from other senior brand manager positions in its focus on a single, iconic brand with a rich history and strong consumer awareness
- As part of the Carlsberg Group, this role offers opportunities for international exposure and collaboration with global brands and teams
- Compared to other senior marketing roles, this position places a strong emphasis on brand guardianship and financial management, in addition to traditional marketing responsibilities
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific demands of the position.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Tango, including positioning, identity, and messaging frameworks
- Leading cross-functional teams to deliver innovative marketing campaigns that drive brand awareness, engagement, and sales
- Conducting consumer and shopper insight research to inform brand strategy and marketing tactics
- Managing the brand's financial performance, including budget allocation, cost tracking, and ROI optimization
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a brand management role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and innovation strategy for Britvic and the Carlsberg Group?
- What are the biggest challenges facing the Tango brand, and how can this role address them?
- How does Britvic support the growth and development of its employees, particularly in senior marketing roles?
- What is the expected timeline for a permanent role or other career progression opportunities within the organization?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Britvic careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management successes and challenges overcome
- Research Britvic and the Tango brand to demonstrate your enthusiasm and understanding of the business
- Practice common interview questions and be prepared to discuss your leadership style and approach to team management
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
