📌 Core Information
🔹 Job Title: Senior Brand Manager Women Health - LifeStyle BeNe
🔹 Company: Perrigo
🔹 Location: Ghent, Belgium
🔹 Job Type: Hybrid (1 day/month in the Netherlands)
🔹 Category: Marketing & Brand Management
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Ghent or Rotterdam)
🚀 Job Overview
Key aspects of this role include:
- Managing and accelerating the Women Health and LifeStyle business
- Driving brand P&L and embodying the voice of the consumer
- Developing and executing marketing strategies
- Collaborating with various stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Deliver Business Goals, Develop & Implement Brand Marketing Strategy
✅ Develop Best in Class Roll-out & Activation Plans
✅ Develop Local Brand Success Model
✅ Support Market Analysis & Performance Tracking
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and performance analysis to drive brand growth and optimize P&L.
🎯 Required Qualifications
Education: University Degree or equivalent
Experience: Minimum 5+ years of work experience within Consumer Health (or Consumer Product Goods)
Required Skills:
- Strategic Marketing
- Brand Management
- Consumer Behavior
- Market Analysis
- Cross Functional Teamwork
- Analytical Skills
- Communication Skills
- Presentation Skills
- Project Management
- Data-Driven Decision Making
- Consumer-Centric Mindset
- Growth Mindset
- P&L Management
- NPD Launches
- Omnichannel Activation
- Campaign Performance Tracking
Preferred Skills:
- Experience with medical regulation
ASSUMPTION: Candidates should have a strong background in consumer health or consumer product goods, with a proven track record in brand management and marketing strategy.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Competitive Compensation
- Career Development Opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Consumer Health)
Company Size: 5,001-10,000 employees
Founded: 1887 (as a pharmaceutical company)
Company Description:
- Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.
- Dedicated to providing The Best Self-Care for Everyone, Perrigo is the people behind the brands you trust, such as Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more.
- Perrigo is driven by its mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All.
Company Specialties:
- Consumer Health
- Over-the-Counter Products
- Infant Formula
- Brand Management
- Marketing & Sales
Company Website: http://www.perrigo.com
ASSUMPTION: Perrigo is a well-established company with a strong presence in the consumer health market, offering a range of products and brands that improve the wellbeing of consumers.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports to the Brand Lead
Work Arrangement: Hybrid (2 days in the office, 3 days remote)
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within Perrigo
- Opportunities to work on new product launches and brand extensions
- Chance to develop leadership skills by managing cross-functional teams
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of brand management and the chance to work with diverse teams.
🌍 Location & Work Environment
Office Type: Hybrid (Ghent or Rotterdam)
Office Location(s): Ghent, Belgium; Rotterdam, Netherlands
Geographic Context:
- Ghent is a vibrant city in Flanders, Belgium, known for its rich history, culture, and universities
- Rotterdam is a major city in the Netherlands, known for its port, modern architecture, and vibrant cultural scene
Work Schedule: Full-time (40 hours/week), with flexibility to work from home two days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the brand lead and other stakeholders
- Final interview with the regional marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cross-functional teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your brand management and marketing strategy experience
- Research Perrigo's products, brands, and market position to demonstrate your understanding of the company and its offerings
ATS Keywords: Brand Management, Marketing Strategy, Consumer Behavior, Market Analysis, Cross Functional Teamwork, Analytical Skills, Communication Skills, Presentation Skills, Project Management, Data-Driven Decision Making, Consumer-Centric Mindset, Growth Mindset, P&L Management, NPD Launches, Omnichannel Activation, Campaign Performance Tracking
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively in a cross-functional team environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Python)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of various tools and technologies to support data analysis, marketing automation, and project management.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Perrigo's patient-centric value in your approach to brand management?
- Can you provide an example of a time when you drove growth through a data-driven marketing strategy?
- How do you balance strategic thinking with tactical execution in your work?
ASSUMPTION: Candidates should assess their fit with Perrigo's values and work style, as well as their ability to thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders and managing expectations
- Adapting to changes in market dynamics and consumer behavior
- Balancing short-term goals with long-term brand strategy
ASSUMPTION: The role may present challenges related to project management, stakeholder communication, and strategic adaptability.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the Women Health and LifeStyle category within Perrigo's BeNe region
- Compared to other consumer health companies, Perrigo offers a strong brand portfolio and a patient-centric approach to marketing
- Career progression may involve moving into a regional or global marketing role within Perrigo
ASSUMPTION: This role offers a unique opportunity to manage a specific brand portfolio within Perrigo's BeNe region, with potential for growth into regional or global marketing roles.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the Women Health category
- Conducting market research to identify consumer needs and preferences in the LifeStyle category
- Optimizing campaign performance through data analysis and continuous improvement
ASSUMPTION: The role may involve working on new product launches, market research, and campaign optimization projects to drive brand growth and improve consumer wellbeing.
❓ Key Questions to Ask During Interview
- How does this role fit into Perrigo's overall marketing strategy for the Women Health and LifeStyle categories?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Perrigo support the professional development and growth of its marketing team members?
- What are the key challenges facing the Women Health and LifeStyle categories, and how can this role address them?
- How does Perrigo measure the success of its brand management efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: Candidates should ask insightful questions to demonstrate their interest in the role and their understanding of Perrigo's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your brand management and marketing strategy experience
- Research Perrigo's products, brands, and market position to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
