Senior Brand Marketing & Consumer Engagement Lead

📌 Core Information

🔹 Job Title: Senior Brand Marketing & Consumer Engagement Lead

🔹 Company: BRP

🔹 Location: Lausanne, Vaud, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with ~10% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive brand marketing strategy for the EMEA region
• Managing campaigns, content, media performance, and retail operations to drive consumer engagement
• Collaborating with global and regional teams to ensure alignment with business priorities and brand strategy
• Working in a matrix environment with cross-functional teams
• Delivering strategic regional growth initiatives as required

ASSUMPTION: This role requires a strong understanding of brand management, marketing strategy, and consumer engagement. It also assumes a high level of collaboration and adaptability in a fast-paced, international environment.

📋 Key Responsibilities

✅ Developing and executing a 360 brand marketing plan for the EMEA region

✅ Managing regional marketing budget allocation

✅ Influencing global campaign definition and regional adaptation

✅ Building and activating a regional content plan and website content

✅ Securing effective media performance and PR amplification

✅ Supervising Go-To-Market initiatives and new product launches

✅ Contributing to commercial programs and incentives with the Retail Operations team

✅ Representing the marketing function in cross-functional task forces

ASSUMPTION: This role assumes a high level of responsibility and accountability for results and KPIs. It also assumes a strong ability to integrate various channels and tactics to create a cohesive brand strategy.

🎯 Required Qualifications

Education: Bachelor or Master in Marketing or Business Administration

Experience: Around 8-10 years of experience in Marketing, ideally in brand management

Required Skills:

• 360 marketing perspective
• Business acumen
• Go-getter attitude
• Matrix environment experience
• Collaborative mindset
• Passion for innovation

Preferred Skills:

• Fluency in English, French, or other languages
• Affinity with powersport, automotive, or outdoor industries

ASSUMPTION: This role assumes a strong educational background in marketing or a related field, with a significant amount of experience in brand management. It also assumes a high level of proficiency in English and potentially other languages.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing role in Switzerland, the estimated salary range is CHF 120,000 - 160,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week) with approximately 10% travel time

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other standard benefits.

📌 Applicant Insights

🔍 Company Context

Industry: BRP operates in the manufacturing industry, specializing in recreational vehicles and boats. The company is a world leader in its sector, with a strong presence in the powersport, marine, and recreational products markets.

Company Size: BRP is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: BRP was founded in 2003 and has since grown to become a global leader in its industry.

Company Description:

• BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air.
• The company's distinctive brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am vehicles, Alumacraft and Quintrex boats, Manitou pontoons, and Rotax marine propulsion systems and engines for karts and recreational aircraft.
• BRP is committed to creating new ways to move people, with a focus on innovation, quality, and customer satisfaction.

Company Specialties:

• Powersports
• Engines
• Marine
• Recreational Products

Company Website: http://www.brp.com

ASSUMPTION: BRP's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and quality ensures a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in brand marketing and consumer engagement.

Reporting Structure: The Senior Brand Marketing & Consumer Engagement Lead reports directly to the Director Marketing & Go-To-Market EMEA and collaborates with various global and regional teams.

Work Arrangement: This role is based in Lausanne, Switzerland, with approximately 10% travel time, depending on seasonality.

Growth Opportunities:

• Potential to take on additional responsibilities and lead strategic regional growth initiatives
• Opportunities to collaborate with and learn from global and regional teams
• Possibility to grow within the marketing function or explore other areas of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and contribute to the company's strategic direction.

🌍 Location & Work Environment

Office Type: BRP's Lausanne office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Lausanne, Vaud, Switzerland

Geographic Context:

• Lausanne is a vibrant city located on the shores of Lake Geneva, offering a high quality of life with a mix of urban and outdoor activities.
• The region is home to a diverse range of industries, including finance, technology, and healthcare, providing ample opportunities for networking and professional growth.
• Switzerland is known for its strong economy, high standard of living, and excellent public transportation system.

Work Schedule: Full-time (40 hours per week) with approximately 10% travel time

ASSUMPTION: BRP's Lausanne office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development. The city of Lausanne provides a high quality of life, with a mix of urban and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant stakeholders
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Budget allocation and management
• Cross-functional collaboration and stakeholder management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and planning approach
• Demonstrate your ability to manage and execute campaigns, as well as allocate and manage budgets
• Showcase your cross-functional collaboration and stakeholder management skills
• Prepare for behavioral interview questions that assess your adaptability and problem-solving skills

ATS Keywords: Brand Management, Marketing Strategy, Consumer Engagement, Campaign Management, Budget Allocation, Cross-Functional Collaboration, Adaptability, Problem-Solving

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, planning, and execution. Candidates should be prepared to discuss their relevant experience and skills in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role assumes proficiency in marketing automation, CRM, and social media management tools, as well as data analysis and visualization tools. Candidates should be comfortable using these tools to manage and execute marketing campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Passion: BRP is driven by a passion for innovation and creating new ways to move people
• Drive: The company is committed to delivering results and exceeding customer expectations
• Ingenuity: BRP fosters a culture of creativity and continuous improvement
• Trust: The company values transparency, collaboration, and accountability in all its interactions

Work Style:

• Collaborative: BRP encourages cross-functional collaboration and teamwork
• Dynamic: The company operates in a fast-paced, ever-changing environment
• Inclusive: BRP is committed to creating an inclusive work environment where everyone can thrive

Self-Assessment Questions:

• Do you share BRP's passion for innovation and creating new ways to move people?
• Are you driven to deliver results and exceed customer expectations?
• Do you have a creative mindset and a commitment to continuous improvement?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you value transparency, collaboration, and accountability in your work?

ASSUMPTION: BRP's culture values passion, drive, ingenuity, and trust, with a strong emphasis on collaboration and teamwork. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, inclusive work environment.

⚠️ Potential Challenges

• Managing a regional marketing budget and allocating resources effectively
• Balancing global brand strategy with regional business priorities and consumer insights
• Collaborating with various global and regional teams in a matrix environment
• Adapting to changes in the market and consumer behavior
• Managing a high volume of work and competing priorities

ASSUMPTION: This role presents several challenges, including managing a regional marketing budget, balancing global brand strategy with regional priorities, and collaborating effectively in a matrix environment. Candidates should be prepared to demonstrate their ability to manage these challenges and deliver results.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on regional consumer engagement and Go-To-Market planning
• In the powersport industry, this role is unique in its focus on the EMEA region and the integration of various consumer touchpoints
• Career progression in this role may involve taking on additional responsibilities or exploring other areas of the business, such as product management or retail operations

ASSUMPTION: This role is unique in its focus on the EMEA region and the integration of various consumer touchpoints. Candidates should be prepared to discuss their relevant experience and skills in this context.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Can-Am vehicle model
• Managing a regional content plan to maximize engagement with target audiences on social media platforms
• Securing effective media performance and PR amplification for a major brand event

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role. Candidates should be prepared to discuss their relevant experience and skills in the context of these projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the global marketing team and other regional teams?
• What are the most significant challenges facing the brand in the EMEA region, and how can this role address them?
• What opportunities are there for growth and development within the marketing function or the broader organization?
• How does BRP support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interviews by researching BRP's brand, products, and industry trends
• Demonstrate your ability to manage and execute marketing campaigns, as well as allocate and manage budgets
• Showcase your cross-functional collaboration and stakeholder management skills
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.