📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Unilever
🔹 Location: Prague, Czechia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading innovations and strategic direction for the Deodorants category in CZ&SK
- Defining and securing portfolio architecture, pricing, innovation pipeline, and media strategy
- Driving category performance and target delivery management of Deodorant brands
- Driving brand love agenda at all touchpoints, internal and external
- Leading one direct report and contributing to the development of a 3-year brand/category strategy
ASSUMPTION: This role requires a strategic mindset, strong consumer understanding, and the ability to manage multiple tasks and projects simultaneously.
📋 Key Responsibilities
✅ Builds deep, holistic consumer understanding of the Brand/Category
✅ Contributes to the development of a 3-year Brand/Category Strategy
✅ Contributes to annual activity plans, including major product launches, strategic purpose campaigns, digital approach, and brand activation master packs
✅ Leads the yearly Category and/or Brand growth plan setting within the IBP cycle in synergy with the category long-term plan
✅ Develops and executes yearly brand communication strategies, including media briefs, final communication strategy, and tactical plan briefs and approvals
✅ Builds and nurtures, motivates, and develops engagement for the extended local community in the countries
✅ Runs necessary administrative tasks for the brand
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Business Administration, or other related fields
Experience: 4+ years of experience in Marketing
Required Skills:
- Consumer Insight
- Brand Visioning & Planning
- Purposeful Brand Crafting & Positioning
- Brand Advocacy
- Financial Acumen
- Market data understanding (Nielsen, GFK, others)
- Good presentation skills
- Creative brief & briefings
- Creative judgment
Preferred Skills:
- Experience in TVC development
- CSP experience
ASSUMPTION: Candidates with experience in the FMCG industry and familiarity with Unilever's brand portfolio will have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Marketing Manager in the Czech Republic, the estimated salary range is CZK 250,000 - 350,000 per month (gross).
Benefits:
- 30 days of vacation
- Performance-based annual bonus
- Various benefit package (Multisport card, pension, life insurance, shares program, fruits & vegetables at the office, and much more)
- Laptop, mobile phone
- Home office (flexibility to work from home or office)
- Opportunity to buy Unilever products at a discounted price in the employee online shop
- Real learning opportunity in a multinational environment; open and friendly company culture
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the FMCG industry, offering a wide range of products across various categories, including Home Care, Beauty & Personal Care, Nutrition, and Refreshment.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio.
Company Description:
- Unilever is a purpose-driven company, committed to creating a better business, a better world, and a better life for its employees.
- The company focuses on sustainability and social responsibility, with initiatives such as the Unilever Sustainable Living Plan.
- Unilever offers a dynamic and inclusive work environment, promoting diversity, equity, and inclusion.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and diverse product portfolio provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for growth and leadership within the marketing function.
Reporting Structure: The Senior Brand Marketing Manager reports directly to the Category Marketing Manager and leads one direct report.
Work Arrangement: This role operates on a hybrid basis, with 3 days required in the office and the option to work from home for the remaining days.
Growth Opportunities:
- Potential career progression to a Category Marketing Manager role or other senior marketing positions within Unilever.
- Opportunities to work on international projects and gain exposure to global brands.
- Access to learning and development programs to enhance skills and knowledge.
ASSUMPTION: This role offers opportunities for professional growth and development within Unilever's marketing function.
🌍 Location & Work Environment
Office Type: Unilever's Prague office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Prague Head Office, Czechia
Geographic Context:
- The Czech Republic has a strong economy and a stable political environment, making it an attractive location for multinational corporations.
- Prague offers a high quality of life, with a rich cultural scene, affordable cost of living, and excellent public transportation.
- The Czech Republic is a member of the European Union, providing opportunities for international travel and collaboration.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Consumer understanding and market insights
- Brand management and communication expertise
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your brand management and communication achievements.
- Research Unilever's brand portfolio and be ready to discuss your understanding of the Deodorants category.
ATS Keywords: Brand Marketing, Category Management, Strategic Planning, Consumer Insight, Brand Love, Innovation, Media Strategy, P&L Management, Team Leadership
ASSUMPTION: Unilever's recruitment process is thorough and competitive, with a strong focus on cultural fit and relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace
- Our Values: Integrity, Respect, Responsibility, and Pioneering
- Our Beliefs: We believe in business as a force for good, in the power of our people, and in the potential for our brands to make a difference
Work Style:
- Collaborative and inclusive team environment
- Focus on results and continuous improvement
- Encouragement of innovation and creative problem-solving
- Support for work-life balance and flexible working arrangements
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach building and nurturing engagement within a team?
- How do you balance strategic thinking with day-to-day execution and administration?
ASSUMPTION: Unilever's culture is dynamic, inclusive, and focused on driving sustainable business growth through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously in a fast-paced, dynamic environment
- Balancing strategic planning with day-to-day execution and administration
- Working effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other senior brand marketing roles, this position offers a broader category scope and more direct influence on strategic direction.
- Unilever's large brand portfolio provides opportunities for career growth and development within the company.
- This role requires a balance of strategic thinking and tactical execution, unlike more specialized marketing roles.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing a well-rounded experience for a senior brand marketing professional.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new Deodorant variant
- Conducting consumer research to identify trends and insights in the Deodorants category
- Managing a team to execute a comprehensive brand refresh, including packaging redesign and communication strategy
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic and tactical nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Deodorants category in CZ&SK?
- What are the key priorities for the first 90 days in this role?
- How does Unilever support the growth and development of its marketing professionals?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does Unilever foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your brand management and communication achievements
- Research Unilever's brand portfolio and be ready to discuss your understanding of the Deodorants category
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
