Senior Brand Marketing Manager

📌 Core Information

🔹 Job Title: Senior Brand Marketing Manager

🔹 Company: Eberjey

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Brand Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing seasonal brand campaigns
• Managing brand activations, events, and influencer initiatives
• Driving customer insights and persona development
• Collaborating cross-functionally to ensure brand excellence

ASSUMPTION: This role requires a strategic, highly organized marketer with a blend of creative intuition and operational excellence.

📋 Key Responsibilities

✅ Develop and execute seasonal, evergreen, and product-driven brand campaigns that drive awareness, affinity, and engagement

✅ Build and manage project timelines, cross-functional briefs, and creative reviews to ensure seamless campaign execution

✅ Lead concepting, planning, and execution of brand activations, influencer trips, and experiential events

✅ Oversee influencer strategy, gifting programs, and brand collaborations to extend brand reach

✅ Champion the integration of customer insights into all brand marketing strategies and initiatives

✅ Manage and mentor the Brand Marketing Coordinator and Brand Marketing Interns supporting day-to-day execution and career development

✅ Lead reporting across weekly, monthly, quarterly, campaign-based, and annual brand marketing performance metrics

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 5-8 years of brand marketing experience, preferably in luxury, lifestyle, fashion, or beauty sectors

Required Skills:

• Proven success leading and managing brand campaigns, events/activations, and influencer partnerships
• Strong communication skills and experience developing messaging frameworks
• Expertise in customer insights development and persona-based marketing
• Highly organized with strong project management skills
• Analytical mindset with experience in marketing performance reporting
• Collaborative, proactive, and solution-oriented
• Deep understanding of premium/luxury brand aesthetics
• Experience in Asana and Figma preferred
• Proficient computer skills (Word, Excel, PowerPoint, Outlook)

Preferred Skills:

• Experience in the retail industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in brand marketing with a proven track record of successful campaign execution and customer insights integration.

💰 Compensation & Benefits

Salary Range: $105,000 - $135,000 / year

Benefits:

• Health Benefits
• Retirement Benefits
• Employee Discount

Working Hours: Full-time, remote work with flexible hours

ASSUMPTION: The salary range is based on industry standards for senior brand marketing roles in the luxury/lifestyle sector and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically luxury lingerie, sleepwear, and swimwear

Company Size: 51-200 employees, offering an inviting, energetic environment with seasoned industry leadership committed to professional development

Founded: 1996, as a female-founded, entrepreneurial company focused on making pretty little things that make women feel fabulous

Company Description:

• Eberjey was created to offer a line of underpinnings that expresses joy, love, and confidence
• Sold in over 1,200 specialty stores worldwide and leading department stores
• Fabrics and laces are sourced globally to find the perfect soft feel and feminine aesthetic

Company Specialties:

• Lingerie
• Sleepwear
• Swimwear
• Cover-Ups
• Loungewear
• Girls' Essentials
• Beachwear
• Fashion
• Women's Apparel
• Retail
• Specialty Retail
• Swimsuits
• Bikinis
• Pajamas
• PJs
• Intimate Apparel

Company Website: http://www.eberjey.com

ASSUMPTION: Eberjey is a well-established, female-founded brand with a strong focus on creating products that make women feel fabulous and confident.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: Reports directly to the VP of Brand Marketing

Work Arrangement: Full-time, remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Potential career progression to a Director or VP role within the Brand Marketing department
• Broad exposure to various aspects of brand marketing, offering opportunities to develop new skills
• Working for a female-founded company with a strong focus on empowering women

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: Remote work, with the option to work from the company's headquarters in Miami, Florida

Office Location(s): 3300 NW 41st Street, Suite 1E, Miami, FL 33142, US

Geographic Context:

• Miami, Florida, is known for its vibrant culture, diverse communities, and beautiful beaches
• The company's headquarters is located in the Wynwood Arts District, offering a creative and energetic work environment
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, remote work with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from the comfort of one's own home, while the company's headquarters provides a creative and energetic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Brand Marketing team
• Final interview with the VP of Brand Marketing

Key Assessment Areas:

• Campaign management and execution skills
• Customer insights development and integration
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant brand marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Eberjey's brand and mission
• Prepare examples of successful brand campaigns you've managed, including metrics and results
• Be ready to discuss your approach to customer insights development and integration

ATS Keywords: Brand Marketing, Campaign Management, Customer Insights, Influencer Management, Event Planning, Analytical Skills, Communication Skills, Team Management, Collaboration, Luxury Brand Aesthetics, Asana, Figma, Microsoft Office

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand marketing skills and experience.

🛠️ Tools & Technologies

• Asana (project management)
• Figma (design and prototyping)
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

ASSUMPTION: Familiarity with Asana and Figma is preferred, but not required, as the company values candidates with transferable skills and a willingness to learn new tools.

👔 Cultural Fit Considerations

Company Values:

• Empowering women
• Celebrating diversity
• Fostering creativity and innovation
• Encouraging collaboration and teamwork

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with Eberjey's mission to make pretty little things that make women feel fabulous?
• How comfortable are you working in a remote, collaborative environment?
• How do you approach giving and receiving feedback to continuously improve your work and the work of your team?

ASSUMPTION: Eberjey values candidates who are passionate about their mission, comfortable working remotely, and committed to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Working remotely and maintaining a healthy work-life balance
• Keeping up with industry trends and consumer behavior in the luxury/lifestyle sector

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to time management, and a willingness to adapt and learn in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on luxury/lifestyle brand marketing, with a strong emphasis on customer insights integration and influencer management
• Industry-specific context: The luxury/lifestyle sector is highly competitive, with a strong emphasis on brand differentiation and consumer experience
• Career path comparison: This role offers significant growth opportunities, with the potential to progress to a Director or VP role within the Brand Marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a strong focus on luxury/lifestyle brand marketing and customer insights integration.

📝 Sample Projects

• Developing and executing a seasonal brand campaign, including cross-channel creative assets and influencer partnerships
• Conducting customer research and analyzing data to inform brand strategy and persona development
• Planning and executing a brand activation event, including vendor management, logistics, and on-site execution

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative campaign development to analytical customer insights and logistical event planning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing department?
• How does Eberjey approach customer insights development and integration, and how will this role contribute to that process?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Eberjey support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant brand marketing experience and skills
• Write a cover letter that demonstrates your understanding of Eberjey's brand and mission, and your enthusiasm for the role
• Prepare examples of successful brand campaigns you've managed, including metrics and results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.