📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Calendly
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact brand activations and creative campaigns
- Managing Calendly’s presence at key external events
- Collaborating across teams to align brand efforts with broader marketing goals
- Supporting core communications and internal events
ASSUMPTION: This role requires a strategic thinker with strong operational skills who can bring creative ideas to life and manage projects across multiple teams.
📋 Key Responsibilities
✅ Own the strategy and execution of in-market activations that showcase the Calendly brand in unexpected and delightful ways
✅ Lead creative development and execution for Calendly’s presence at key external events such as INBOUND and Web Summit
✅ Drive innovative and cross-functional brand initiatives outside of traditional events
✅ Partner with PR contractors and internal stakeholders to support core communications needs
✅ Help maintain our corporate narrative and brand positioning in the market
✅ Collaborate across Product, Brand, Lifecycle, and Growth Marketing teams to ensure creative brand efforts align with broader marketing goals
✅ Coordinate across multiple teams to ensure project timelines, budgets, and messaging are aligned and on track
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of brand initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in brand marketing, experiential marketing, events, or communications, ideally at a B2B SaaS company or agency supporting them
Required Skills:
- Strong creative sensibility and a portfolio of out-of-the-box activations that broke through the noise
- Proven success managing complex projects with multiple stakeholders across events, creative, and comms
- Excellent communication and writing skills
- Highly organized and detail-oriented with experience managing budgets and external vendors
- Collaborative spirit and energy, enthusiasm, resourcefulness, a positive, “can-do” attitude, a bias toward action, and a tolerance for change
- Curiosity and resourcefulness, with an innate desire to get better at your work through feedback, data, education, and results
Preferred Skills:
- Experience working with a remote team
- Familiarity with the B2B SaaS industry
ASSUMPTION: While not explicitly stated, experience in B2B SaaS or agency work supporting B2B SaaS clients is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Quarterly Corporate Bonus Program
- Equity Awards
- Competitive Benefits
Working Hours: Full-time (40 hours/week) with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Marketing Manager role in the United States. Actual compensation may vary based on experience, location, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically meeting scheduling automation
Company Size: 501-1,000 employees (mid-sized company)
Founded: 2013
Company Description:
- Calendly helps individuals, teams, and organizations create better meeting experiences
- Offers scheduling automation platform for automating meetings, closing deals, hiring candidates, building relationships, and growing business
- Used by over 20 million users across 230 countries
Company Specialties:
- Scheduling automation
- Meetings
- Recruiting
- Sales
- Marketing
- Customer success
- Financial services
- Professional services
- Education
- IT
- Tech
Company Website: Calendly.com
ASSUMPTION: Calendly is a well-established company in the meeting scheduling automation space, with a strong focus on creating better meeting experiences for its users.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: Reports to the Director of Content + Creative
Work Arrangement: Remote OK, with flexible hours and a focus on results over face time
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work on high-impact projects and make a significant impact on the company’s brand
- Chance to learn and develop skills in a fast-paced, growing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): Atlanta, Georgia (headquarters)
Geographic Context:
- Remote work allows for flexibility and work-life balance
- Calendly’s headquarters is located in Atlanta, Georgia, with a mid-sized team and a collaborative work environment
- Calendly has a strong focus on company culture and employee engagement
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results over face time
ASSUMPTION: The remote-friendly work environment at Calendly offers a high degree of flexibility and work-life balance for employees, while still fostering a collaborative and engaging company culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of content and creative
Key Assessment Areas:
- Creativity and strategic thinking
- Project management and organizational skills
- Communication and writing skills
- Alignment with Calendly’s company culture and values
Application Tips:
- Highlight relevant experience in brand marketing, event management, or related fields
- Include a portfolio of past brand activations and campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving and project management skills
ATS Keywords: Brand marketing, experiential marketing, event management, creative development, project management, communication, writing, collaboration, budget management, detail orientation, storytelling, strategic thinking, operational execution, curiosity, resourcefulness, positive attitude
ASSUMPTION: Calendly uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Calendly uses a variety of project management, design, and communication tools to facilitate collaboration and productivity among its remote team members.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Embrace diversity and inclusion
- Act with integrity
- Be transparent and honest
- Take ownership and be accountable
- Collaborate and be a team player
- Be curious and embrace continuous learning
Work Style:
- Results-driven and focused on outcomes
- Collaborative and team-oriented
- Adaptable and open to feedback
- Strong communication and writing skills
- Creative and strategic thinker
Self-Assessment Questions:
- How do you embody Calendly’s core values in your daily work?
- Can you describe a time when you had to manage a complex project with multiple stakeholders? How did you ensure successful execution?
- How do you approach creative problem-solving and strategic thinking in your work?
ASSUMPTION: Calendly places a strong emphasis on company culture and values, and candidates who demonstrate a strong fit with the company’s work style and values are more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working remotely and maintaining productivity and focus
- Balancing creativity and strategic thinking with operational execution
- Adapting to a fast-paced, growing organization
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional brand marketing roles, this position requires a strong focus on event management and creative campaign development
- Calendly’s unique focus on meeting scheduling automation presents opportunities to create innovative and unexpected brand activations
- This role offers significant growth potential and the chance to make a significant impact on the company’s brand
ASSUMPTION: This role is unique in its focus on event management and creative campaign development, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a creative brand activation for a major industry event
- Managing Calendly’s presence at multiple external events throughout the year
- Collaborating with internal stakeholders to create targeted brand messaging and content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Senior Brand Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Calendly support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Calendly measure the success of its brand initiatives and campaigns?
- What is the company’s approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to assess their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and project management skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
