📌 Core Information
🔹 Job Title: Senior Brand Strategist
🔹 Company: Design Bridge and Partners
🔹 Location: Singapore
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving research and insights to address business and brand problems
- Presenting ideas clearly and compellingly to the team and clients
- Shaping strategic and creative ideas with unexpected consumer insights
- Collaborating with a diverse team of creative minds across 17 global studios
ASSUMPTION: This role requires a balance of analytical thinking and creative problem-solving, with a strong focus on consumer insights and cultural trends.
📋 Key Responsibilities
✅ Drive research and insights to address business and brand problems
✅ Present ideas clearly and compellingly to the team and clients
✅ Shape strategic and creative ideas with unexpected consumer insights and fresh ideas rooted in culture and local trends
✅ Collaborate with the team to brainstorm and develop game-changing strategic and creative ideas
✅ Prioritize and manage multiple projects and deadlines
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on delivering high-quality strategic insights and creative solutions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in a similar role, driving research and insights
Required Skills:
- Proven experience in brand strategy, research, and insights
- Strong analytical and data interpretation skills
- Excellent communication and presentation skills
- Ability to work collaboratively in a team environment
- Fluency in English
Preferred Skills:
- Prior work experience with FMCG, beverages, or alcohol brands
- Familiarity with brand design, brand engagement, and brand effectiveness
- Experience working in a global agency environment
ASSUMPTION: Candidates with experience in FMCG, beverages, or alcohol brands may have a competitive advantage, as the company has a strong presence in these sectors.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (Based on industry standards for a Senior Brand Strategist role in Singapore)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- Hybrid work arrangement (4 days in office)
- Global exposure and collaboration across 17 studios worldwide
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Strategist role in Singapore, with consideration for the candidate's experience level and the company's size and reputation.
📌 Applicant Insights
🔍 Company Context
Industry: Design Bridge and Partners operates in the advertising services industry, specializing in brand design, strategy, and engagement. The global advertising market size was valued at USD 612.3 billion in 2021 and is expected to grow at a CAGR of 4.5% from 2022 to 2028 (Grand View Research).
Company Size: Design Bridge and Partners is a mid-sized company with 501-1,000 employees globally. This size offers a balance between the resources and opportunities of a larger agency and the intimacy and agility of a smaller one.
Founded: Design Bridge was founded in 1986 in London, UK, and has since grown into a global brand design agency with 17 studios worldwide.
Company Description:
- Design Bridge and Partners is a global brand design agency with 900 creative minds across 16 studios worldwide
- The agency designs brands with the power to move, benefiting clients' businesses, people, and the planet
- Design Bridge offers expertise across brand strategy, brand design systems, brand engagement, and brand effectiveness
Company Specialties:
- Branding and brand identity
- Brand strategy and positioning
- Macro market and peer group trends and influences
- Digital platforms and motion design
- Brand and business architecture
- Packaging and 3D design
- Brand launches and events
- Retail and consumer experiences
- Employee engagement
- Corporate communications and reporting
- Digital communication and marketing support
- Brand governance and management
- Creative and content evolution
- New product development and innovation
- Design and brand experience
- Strategy, identity, and brand guardianship
Company Website: www.designbridge.com
ASSUMPTION: Design Bridge and Partners' extensive global presence and diverse expertise make it an attractive option for candidates seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: The Senior Brand Strategist will report directly to the Head of Strategy or a similar role within the agency
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Progression to a leadership role, such as Head of Strategy or Managing Director
- Expansion of responsibilities to include mentoring and team management
- Opportunities to work on global accounts and collaborate with international teams
ASSUMPTION: This role offers strong growth potential, with opportunities to advance to leadership positions and gain global experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on creativity and innovation
Office Location(s): Singapore (First Floor Sea, Containers House, 18 Upper Ground, London, England SE1 9PD)
Geographic Context:
- Singapore is a global hub for business, finance, and technology, with a thriving advertising industry
- The city-state is known for its multicultural environment, offering a diverse range of cultural experiences
- Singapore has a tropical rainforest climate, with uniform temperatures throughout the year
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4 days in office, 1 day remote)
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager or a member of the strategy team
- Second-round interview with the Head of Strategy or a similar role
- Final interview with the agency's leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Research and data analysis abilities
- Communication and presentation skills
- Cultural awareness and understanding of local trends
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the company's values and culture
- Prepare examples of your strategic thinking and problem-solving skills
- Showcase your ability to work collaboratively in a team environment
ATS Keywords: Brand Strategy, Research, Consumer Insights, Data Analysis, Collaboration, FMCG, Beverages, Alcohol Brands
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive research and insights and shape strategic and creative ideas.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Research and data analysis tools (e.g., Google Trends, social media listening platforms, market research databases)
- Presentation software (e.g., Keynote, Prezi)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the advertising industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Curiosity
- Courage
- Craftsmanship
Work Style:
- Hybrid work arrangement (4 days in office, 1 day remote)
- Focus on creativity, innovation, and strategic thinking
- Collaborative and inclusive team environment
- Global exposure and international collaboration
Self-Assessment Questions:
- Do I thrive in a creative and collaborative work environment?
- Am I comfortable working with diverse teams and adapting to different cultures?
- Do I have a strong desire to learn and grow professionally?
- Am I able to balance independent work and team collaboration?
ASSUMPTION: Design Bridge and Partners values candidates who are creative, collaborative, curious, and courageous, with a strong desire to learn and grow professionally.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a diverse and multicultural work environment
- Balancing independent work and team collaboration
- Keeping up with the fast-paced and ever-evolving advertising industry
ASSUMPTION: These challenges can be overcome with strong time management skills, cultural awareness, adaptability, and a willingness to learn and grow professionally.
📈 Similar Roles Comparison
- Compared to other Senior Brand Strategist roles, this position offers a unique opportunity to work on global accounts and collaborate with international teams
- Design Bridge and Partners' extensive global presence and diverse expertise set it apart from other agencies in the industry
- This role offers strong growth potential, with opportunities to advance to leadership positions and gain global experience
ASSUMPTION: Candidates should consider the unique global exposure and growth opportunities offered by this role when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing a brand strategy for a global FMCG company, including consumer research, competitive analysis, and positioning
- Conducting a brand audit and rebranding project for a regional beverage company, including brand architecture, visual identity, and tone of voice
- Creating a brand engagement strategy for an international alcohol brand, including consumer insights, channel strategy, and activation planning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency approach global accounts and international collaboration?
- What is the company culture like, and how does it support creativity and innovation?
ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Design Bridge and Partners careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategic thinking and problem-solving skills
- Showcase your ability to work collaboratively in a team environment
- Follow up with the hiring team one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
