📌 Core Information
🔹 Job Title: Senior Brand Strategist Lead
🔹 Company: Wells Fargo
🔹 Location: Charlotte, NC; Los Angeles, CA; New York, NY; San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (specific office locations required)
🚀 Job Overview
Key aspects of this role include:
- Refining Wells Fargo's brand strategy through consumer insights and alignment with business objectives
- Promoting brand integrity across all brand and marketing touchpoints
- Driving the implementation of brand initiatives to enhance customer experiences
- Conducting market research and competitive brand audits to stay ahead of trends
- Measuring and analyzing the performance of brand initiatives on business growth and brand perception
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to translate insights into actionable strategies. A successful candidate will have experience developing foundational brand strategy for world-class brands.
📋 Key Responsibilities
✅ Refine the strategic and durable vision of Wells Fargo’s enterprise brand strategy
✅ Leverage quantitative and qualitative research to extract key insights
✅ Distill key insights into engaging narratives that connect with both B2C and B2B audiences
✅ Refine brand framework to align with brand strategy, visual identity, messaging, and tone
✅ Promote brand integrity across all brand and marketing touchpoints
✅ Drive the implementation of brand strategy to create best-in-class deliverables and customer experiences
✅ Conduct market research and competitive brand audits to stay ahead of trends
✅ Measure and analyze the performance of brand initiatives on business growth and brand perception
✅ Develop Brand Performance Scorecards to track brand health and campaign effectiveness
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration. A successful candidate will be comfortable working with both quantitative and qualitative data and have strong presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in Marketing, Digital Marketing, or Digital Platforms
Required Skills:
- Proven experience in brand strategy development
- Strong analytical skills and data interpretation
- Excellent presentation and communication skills
- Ability to collaborate effectively with cross-functional teams
- Proficiency in MS PowerPoint
Preferred Skills:
- Experience developing brand strategy for world-class brands
- Experience developing brand architecture at an agency or Fortune 500 company
- Experience translating insights into actionable strategies that drive growth and brand perception
- Experience managing relationships and collaborating with external stakeholders
- Experience navigating brand strategy implications across the breadth of the company’s current and future customer experience
- Experience building strong relationships and collaborating across large organizations
- Experience presenting information in a manner that persuades and influences senior decision-makers
ASSUMPTION: While a Bachelor's degree is required, relevant experience and certifications may be considered in lieu of a degree. A successful candidate will have a strong track record of driving brand strategy and growth.
💰 Compensation & Benefits
Salary Range: $111,100 - $237,100 (varies by location)
Benefits:
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working Hours: Full-time, hybrid work schedule (specific office locations required)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Wells Fargo. The actual salary may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1852
Company Description:
- Wells Fargo & Company is a diversified, community-based financial services company with approximately $1.9 trillion in assets.
- Wells Fargo's vision is to satisfy customers' financial needs and help them succeed financially.
- Wells Fargo provides banking, investment, and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet, and mobile banking.
Company Specialties:
- Business Banking
- Wholesale banking
- Mortgage
- Consumer Finance
- Commercial Finance
Company Website: http://www.wellsfargo.com
ASSUMPTION: Wells Fargo is a well-established financial services company with a strong brand and a diverse range of products and services. A successful candidate will be able to navigate the complexities of a large, matrixed organization and collaborate effectively with various stakeholders.
📊 Role Analysis
Career Level: Senior Individual Contributor
Reporting Structure: Reports directly to the Head of Brand Strategy
Work Arrangement: Hybrid (specific office locations required)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the brand strategy function
- Opportunity to work on high-impact projects that drive business growth and brand perception
- Exposure to senior leadership and the opportunity to influence strategic decision-making
ASSUMPTION: This role offers significant growth potential for the right candidate. A successful candidate will be proactive, strategic, and able to drive results in a complex, matrixed organization.
🌍 Location & Work Environment
Office Type: Wells Fargo offices in Charlotte, NC; Los Angeles, CA; New York, NY; and San Francisco, CA
Office Location(s): 420 Montgomery St, San Francisco, CA 94163, US; 420 Montgomery St, San Francisco, CA 94103, US; 1 Queen’s Rd E, Wan Chai, Hong Kong, HK; Outer Ring Road, Bengaluru, Karnataka 560103, IN
Geographic Context:
- Charlotte, NC: A major financial hub with a growing tech industry
- Los Angeles, CA: A global center for entertainment, media, and technology
- New York, NY: The financial capital of the world and a major hub for various industries
- San Francisco, CA: A global financial center and a hub for technology and innovation
Work Schedule: Full-time, hybrid work schedule (specific office locations required)
ASSUMPTION: The specific office location may impact the work environment and culture. A successful candidate will be comfortable working in a hybrid environment and able to collaborate effectively with remote team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Cultural fit and alignment with Wells Fargo's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Be prepared to discuss your approach to brand strategy development and implementation
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
- Showcase your understanding of Wells Fargo's brand and business objectives
ATS Keywords: Brand Strategy, Consumer Insights, Market Research, Competitive Analysis, B2C Marketing, B2B Marketing, Data Analysis, Presentation Skills, Collaboration, Stakeholder Management, Brand Integrity, Narrative Development, Brand Framework, Performance Measurement, Campaign Effectiveness, Brand Architecture
ASSUMPTION: The application process for this role may be competitive, and Wells Fargo receives a high volume of applications. A successful candidate will tailor their application materials to highlight their relevant experience and skills and follow up promptly after interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Presentation software (e.g., Prezi, Keynote)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project. A successful candidate will be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting our customers first
- Acting with integrity
- Fostering an inclusive environment
- Respecting and valuing each other
- Working together to deliver on our commitments
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and responsive to change
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach putting customers first in your brand strategy work?
- Can you provide an example of a time when you acted with integrity to drive brand strategy results?
- How do you foster an inclusive environment in your brand strategy work?
- Can you describe a situation where you had to adapt to change in a brand strategy project, and how did you handle it?
- How do you ensure that your brand strategy work delivers on commitments and drives results?
ASSUMPTION: Wells Fargo values diversity, inclusion, and collaboration. A successful candidate will be able to work effectively with a diverse range of stakeholders and contribute to a positive, inclusive work environment.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders
- Balancing strategic thinking with tactical execution
- Managing competing priorities and tight deadlines
- Working effectively in a hybrid work environment
- Adapting to changes in the brand landscape and market dynamics
ASSUMPTION: This role may present challenges related to working in a complex, matrixed organization and managing competing priorities. A successful candidate will be proactive, strategic, and able to manage multiple stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on refining Wells Fargo's enterprise brand strategy and driving brand initiatives across multiple business lines
- Similar roles in other financial services companies may have a narrower focus on specific business lines or product categories
- Career progression in this role may involve taking on additional responsibilities or moving into a management role within the brand strategy function
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-impact projects that drive business growth and brand perception. A successful candidate will be proactive, strategic, and able to drive results in a complex, matrixed organization.
📝 Sample Projects
- Developing a comprehensive brand strategy framework for Wells Fargo's enterprise brand
- Conducting a competitive brand audit and analysis to identify opportunities for differentiation and growth
- Creating a brand performance scorecard to track brand health and campaign effectiveness
- Developing brand guidelines and standards to ensure consistent brand representation across all touchpoints
- Collaborating with cross-functional teams to implement brand initiatives that enhance customer experiences and drive business growth
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Senior Brand Strategist Lead might work on at Wells Fargo. A successful candidate will have experience developing and implementing brand strategy initiatives and be able to apply their skills to a wide range of projects.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy process at Wells Fargo and how this role fits into it?
- How does this role collaborate with other brand and marketing teams within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Wells Fargo support the professional development and growth of brand strategy team members?
- What is the work environment like for this role, and how does it support a healthy work-life balance?
ASSUMPTION: These questions are designed to help you understand the role, the team, and the work environment better. A successful candidate will be proactive, strategic, and able to ask insightful questions that demonstrate their understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Wells Fargo's careers website
- Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
- Prepare for your interview by researching Wells Fargo's brand and business objectives
- Follow up promptly after interviews to express your interest and reiterate your qualifications
- If selected, complete the background check and onboarding process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
