Senior Campaign and Hubspot Automation Manager

📌 Core Information

🔹 Job Title: Senior Campaigns and Hubspot Automation Manager

🔹 Company: HKT

🔹 Location: Wan Chai, Hong Kong

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving global marketing campaigns and Hubspot automation
• Managing integrated marketing campaigns across various channels
• Optimizing campaign performance and ensuring data privacy compliance
• Collaborating cross-functionally to identify gaps and action plans
• Developing and maintaining global email and landing page templates

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in B2B marketing operations, campaign management, and Hubspot expertise.

📋 Key Responsibilities

✅ Plan and execute integrated high-impact marketing campaigns, including product launches, partner communications, database engagement campaigns, sales enablement campaigns, cross-sell, upsell campaigns, and more.

✅ Manage timelines, creative briefings, copywriting, asset set up, and performance tracking and optimizing across various Hubspot channels.

✅ Constantly innovate and test to drive better results.

✅ Manage Hubspot campaigns and LinkedIn paid campaign management.

✅ Plan and deliver marketing activities and programs dedicated to nurturing existing customers to grow customer lifetime value and product usage.

✅ Understand and map user journeys to support customer lifecycle management.

✅ Write email and landing page copy, and create emails, landing pages, and forms leveraging marketing automation templates (Hubspot).

✅ Track, measure, and report on campaign performance against agreed-upon metrics, working cross-functionally to identify gaps and action plans to course-correct as the campaign execution unfolds.

✅ Develop and manage always-on email communications such as customer newsletters, ecosystem updates, onboarding and welcome series, and internal marketing announcements via Hubspot.

✅ Support internal alignment through consistent, strategic communication touchpoints and managing company-wide customer communications.

✅ Design and implement automated multi-touch workflows in HubSpot tailored to customer lifecycle stages, including onboarding, retention, and re-engagement.

✅ Monitor performance and continuously optimize workflows based on data insights.

✅ Manage, plan, and run end-to-end processes for any live stream events – webinars, fireside chats, and live streams on platforms such as BrightTalk, Zoom, and LinkedIn Live.

✅ Coordinate with speakers, put together best campaign angles, host sessions, and run pre- and post-event promotional and follow-up campaigns.

✅ Serve as the global owner of HubSpot campaign marketing tools, including forms, CTAs, email templates, landing page templates, campaigns, workflows, and other comms and marketing automation-related activities.

✅ Maintain and optimize all templates for scalability and performance tracking.

✅ Support the wider marketing team with best practices on Hubspot campaign execution, including global workflows.

✅ Develop and apply data privacy and compliance rules across all global HubSpot workflows.

✅ Build and optimize high-converting landing pages and resource centers using HubSpot CMS and Hubspot Content platform.

✅ Collaborate with design and content teams to ensure brand consistency and SEO best practices are adhered to in campaigns.

✅ Lead the design and deployment of NPS, CSAT, and custom research surveys.

✅ Analyse feedback and support the broader team with actionable insights.

✅ Organize and run global customer surveys in Hubspot.

✅ Maintain and optimize global email and landing page templates adhering to data processing and global privacy rules globally.

✅ Ensure governance, consistency, and scalability across regional and functional teams using marketing assets.

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in B2B marketing operations, campaign management, and Hubspot expertise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in B2B marketing operations, campaign management, or demand generation, ideally in a SaaS, tech, or cloud-driven environment.

Required Skills:

• Proven, in-depth expertise in HubSpot Marketing Hub (certifications are a must and ideally you have attended Hubspot Inbound).
• Strong skills in marketing automation, segmentation, campaign setup, and reporting.
• Experience managing webinars/live events, ideally on platforms such as Zoom, BrightTalk, or LinkedIn Live.
• Familiarity with multi-channel campaign orchestration globally.
• Solid understanding of email marketing best practices, GDPR/compliance, and customer journey mapping.
• Strong communication and project management skills; comfortable juggling multiple priorities and cross-functional collaboration.
• Exceptional copywriting skills – being able to put complex narrative into digestible customer campaigns.

Preferred Skills:

• Experience with multi-channel campaign orchestration globally.
• Fluency in multiple languages.

ASSUMPTION: Candidates should have a strong background in B2B marketing operations, campaign management, and Hubspot expertise, with a focus on global marketing campaigns and automation.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - 800,000 per annum (industry standard for a mid-senior level marketing role in Hong Kong)

Benefits:

• Competitive benefits package
• Health insurance
• Retirement plans
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available.

ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing role in Hong Kong, with benefits and working hours tailored to the company's compensation and HR policies.

📌 Applicant Insights

🔍 Company Context

Industry: HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally.

Company Size: HKT has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for career growth.

Founded: HKT was founded in 1911 and has since grown into a leading technology, media, and telecommunication company in Hong Kong.

Company Description:

• HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong.
• As the city’s true 5G provider, HKT connects businesses and people locally and globally.
• HKT's end-to-end enterprise solutions make it a market-leading digital transformation partner of choice for businesses.
• HKT's comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle.
• Together with its digital ventures, HKT supports digital economy development and helps connect Hong Kong to the world as an international financial centre.

Company Specialties:

• Fixed-line
• Broadband Internet
• Mobile
• Integrated Global Communications
• Contact Centers
• Innovation
• IoT
• Mobile
• Technology
• Sustainability
• International
• Fin Tech
• Health Tech
• A.I.
• Big data
• Ecosystem
• Quadruple-play
• Entertainment
• Pay-TV
• Fiber backhaul
• Infrastructure
• 5G
• Digital transformation
• Smart city
• And cloud computing

Company Website: http://www.hkt.com

ASSUMPTION: HKT is a large enterprise with extensive resources and opportunities for career growth, focusing on technology, media, and telecommunication services in Hong Kong and globally.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Global Marketing.

Work Arrangement: On-site, with flexible work arrangements available.

Growth Opportunities:

• Potential career progression within the marketing department or other departments within HKT.
• Opportunities to work on global marketing campaigns and gain international experience.
• Possibility to lead and mentor junior marketing team members.

ASSUMPTION: This role offers growth opportunities within the marketing department and across other departments within HKT, with a focus on global marketing campaigns and international experience.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building with state-of-the-art facilities.

Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong

Geographic Context:

• Wan Chai is a vibrant district in Hong Kong, known for its shopping, dining, and entertainment options.
• The office is located in the Quarry Bay area, close to public transportation and amenities.
• Hong Kong offers a dynamic and multicultural work environment with a high cost of living.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.

ASSUMPTION: The work environment is modern and high-rise, with state-of-the-art facilities and a vibrant district location, offering a dynamic and multicultural work environment with a high cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• HubSpot expertise and marketing automation skills
• Campaign management and execution experience
• Communication and project management skills
• Cultural fit and alignment with HKT's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your expertise in HubSpot and marketing automation.
• Showcase your campaign management and execution experience.
• Prepare for behavioral and technical interview questions focused on marketing automation, campaign management, and problem-solving.
• Research HKT's company culture and values to ensure a strong cultural fit.

ATS Keywords: HubSpot, Marketing Automation, Campaign Management, B2B Marketing, Global Marketing, Marketing Operations, Demand Generation, Email Marketing, Customer Journey Mapping, Project Management, Copywriting

ASSUMPTION: The application process focuses on assessing HubSpot expertise, marketing automation skills, campaign management experience, communication skills, and cultural fit with HKT's values.

🛠️ Tools & Technologies

• HubSpot Marketing Hub
• Zoom
• BrightTalk
• LinkedIn Live
• HubSpot CMS
• HubSpot Content Platform
• Survey tools (e.g., SurveyMonkey, Typeform)
• Project management tools (e.g., Asana, Trello)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: This role requires proficiency in HubSpot Marketing Hub, Zoom, BrightTalk, LinkedIn Live, HubSpot CMS, and HubSpot Content Platform, with additional tools depending on the specific project or campaign.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you ensure customer-centricity in your marketing campaigns?
• Can you provide an example of a time when you had to adapt quickly to a change in project scope or direction?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: HKT values a customer-centric, innovative, collaborative, and data-driven work environment, with a dynamic and fast-paced work style that requires adaptability and resilience.

⚠️ Potential Challenges

• Managing multiple global marketing campaigns simultaneously
• Keeping up with the latest HubSpot updates and best practices
• Balancing data privacy and compliance with campaign execution
• Working with remote teams and stakeholders across different time zones
• Adapting to changing market conditions and customer preferences

ASSUMPTION: This role presents challenges in managing multiple global marketing campaigns, staying up-to-date with HubSpot, balancing data privacy and compliance, working with remote teams, and adapting to market changes.

📈 Similar Roles Comparison

• This role differs from other marketing manager roles in its focus on global marketing campaigns and Hubspot automation.
• Compared to other B2B marketing roles, this position requires a higher level of HubSpot expertise and campaign management experience.
• Career progression in this role may lead to global marketing director or chief marketing officer positions.

ASSUMPTION: This role differs from other marketing manager roles in its focus on global marketing campaigns and Hubspot automation, with career progression opportunities leading to global marketing director or chief marketing officer positions.

📝 Sample Projects

• Developing and executing a global product launch campaign using HubSpot
• Managing a global webinar series on BrightTalk and LinkedIn Live
• Designing and implementing automated customer onboarding workflows in HubSpot
• Creating and optimizing high-converting landing pages using HubSpot CMS
• Analyzing customer feedback and optimizing customer journey mapping

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks required for the Senior Campaigns and Hubspot Automation Manager role, focusing on global marketing campaigns, HubSpot automation, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the global marketing team structure and how this role fits within it?
• How does the company support the professional development of marketing team members?
• Can you provide an example of a successful global marketing campaign executed by the company?
• How does the company approach data privacy and compliance in marketing campaigns?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: These interview questions help assess the company's global marketing team structure, professional development opportunities, campaign success examples, data privacy and compliance practices, and KPI tracking and reporting.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on HubSpot expertise, marketing automation, campaign management, and communication skills.
• Prepare for behavioral and technical interview questions focused on marketing automation, campaign management, and problem-solving.
• Research HKT's company culture and values to ensure a strong cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.